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Eye Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global eye tracking market reached a value of US$ 725.8 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 2,939.4 Million by 2027, exhibiting a CAGR of 27.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Eye tracking refers to the process of monitoring and observing eye behavior such as pupil dilation and movement. It accurately and objectively quantifies visual attention to study human behavior by measuring the length of the user’s gaze and determining at what and where an individual is looking. Eye trackers use invisible near-infrared light and high-definition cameras to project light onto the eyes. They record a wide range of activities that include blinking, looking, ignoring and other noticeable reaction of the pupil to stimuli. As a result, they find application in psychological research, packaging designs, and intelligent security systems.

 

 
 

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The global eye tracking market is primarily driven by the growing applications of eye trackers in various industries. In the retail sector, eye trackers are used for gaining insights into consumer behavior by ascertaining how much time a consumer spends browsing a product. It can also be integrated with artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). Eye trackers are also employed by prison management systems and defense organizations to deploy biometric iris scanners for identifying individuals and tighten their security arrangements. Besides this, the vision tracker technology can be mounted directly on a tablet or desktop, which is further integrated within a wheelchair to allow users to control the wheelchair using vision movements. Furthermore, extensive investments in smart and wearable technology are providing a positive impact on the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, component, location and application.

Breakup by Type:

 

 
 

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  • Eye Attached Tracking
  • Optical Tracking
  • Electrooculography
     

Breakup by Component:

  • Hardware
  • Software
     

Breakup by Location:

  • Remote
  • Mobile
     

Breakup by Application:

  • Healthcare
  • Retail
  • Research
  • Automotive
  • Consumer Electronics
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Type, Component, Location, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Eye Tracking Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Eye Attached Tracking
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Optical Tracking
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Electrooculography
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Component
    7.1    Hardware
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Software
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Location
    8.1    Remote 
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Mobile
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Application
    9.1    Healthcare
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Research
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Automotive
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Consumer Electronics
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Others
        9.6.1 Market Trends
        9.6.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Ergoneers GmbH
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Eyegaze Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    EyeTech Digital Systems Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    EyeTracking Inc.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Gazepoint Research Inc.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    iMotions A/S
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Mirametrix Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    Seeing Machines
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials
        15.3.9    Smart Eye AB
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
        15.3.10    SR Research Ltd.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    Tobii AB
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
           15.3.11.3 Financials

List of Figures

Figure 1: Global: Eye Tracking Market: Major Drivers and Challenges
Figure 2: Global: Eye Tracking Market: Sales Value (in Million US$), 2016-2021
Figure 3: Global: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Global: Eye Tracking Market: Breakup by Type (in %), 2021
Figure 5: Global: Eye Tracking Market: Breakup by Component (in %), 2021
Figure 6: Global: Eye Tracking Market: Breakup by Location (in %), 2021
Figure 7: Global: Eye Tracking Market: Breakup by Application (in %), 2021
Figure 8: Global: Eye Tracking Market: Breakup by Region (in %), 2021
Figure 9: Global: Eye Tracking (Eye Attached Tracking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Eye Tracking (Eye Attached Tracking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Eye Tracking (Optical Tracking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Eye Tracking (Optical Tracking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Eye Tracking (Electrooculography) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Eye Tracking (Electrooculography) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Eye Tracking (Hardware) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Eye Tracking (Hardware) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Eye Tracking (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Eye Tracking (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Eye Tracking (Remote) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Eye Tracking (Remote) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Eye Tracking (Mobile) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Eye Tracking (Mobile) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Eye Tracking (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Eye Tracking (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Eye Tracking (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Eye Tracking (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Eye Tracking (Research) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Eye Tracking (Research) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Eye Tracking (Automotive) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Eye Tracking (Automotive) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Eye Tracking (Consumer Electronics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Eye Tracking (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Eye Tracking (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Eye Tracking (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: North America: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: North America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: United States: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: United States: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Canada: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Canada: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Asia-Pacific: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Asia-Pacific: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: China: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: China: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Japan: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Japan: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: India: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: India: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: South Korea: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: South Korea: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Australia: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Australia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Indonesia: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Indonesia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Others: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Europe: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Europe: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Germany: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Germany: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: France: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: France: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: United Kingdom: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: United Kingdom: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Italy: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Italy: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Spain: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Spain: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Russia: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Russia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Others: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Latin America: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Latin America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Brazil: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Brazil: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Mexico: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Mexico: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Others: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Middle East and Africa: Eye Tracking Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Middle East and Africa: Eye Tracking Market: Breakup by Country (in %), 2021
Figure 83: Middle East and Africa: Eye Tracking Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Global: Eye Tracking Industry: SWOT Analysis
Figure 85: Global: Eye Tracking Industry: Value Chain Analysis
Figure 86: Global: Eye Tracking Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Eye Tracking Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Eye Tracking Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Eye Tracking Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 4: Global: Eye Tracking Market Forecast: Breakup by Location (in Million US$), 2022-2027
Table 5: Global: Eye Tracking Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: Eye Tracking Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Eye Tracking Market: Competitive Structure
Table 8: Global: Eye Tracking Market: Key Players


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Key Questions Answered in This Report

The global eye tracking market was valued at US$ 725.8 Million in 2021.

We expect the global eye tracking market to exhibit a CAGR of 27.1% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the increasing demand for eye trackers across several sectors, particularly in the retail sector for remotely gaining insights into consumer behavior.

The rising applications of eye tracking process in psychological research, packaging designs, and intelligent security systems to study human behavior, are primarily driving the global eye tracking market.

Based on the type, the global eye tracking market has been segmented into eye attached tracking, optical tracking, and electrooculography. Currently, optical tracking holds the majority of the total market share.

Based on the component, the global eye tracking market can be divided into hardware and software, where hardware currently exhibits a clear dominance in the market.

Based on the location, the global eye tracking market has been segregated into remote and mobile. Currently, remote holds the majority of the global market share.

Based on the application, the global eye tracking market can be categorized into healthcare, retail, research, automotive, consumer electronics, and others. Among these, the healthcare sector accounts for the majority of the global market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market. 

Some of the major players in the global eye tracking market include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., and Tobii AB.
 

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