Eye Tracking Market Report by Type (Eye Attached Tracking, Optical Tracking, Electrooculography), Component (Hardware, Software), Location (Remote, Mobile), Application (Healthcare, Retail, Research, Automotive, Consumer Electronics, and Others), and Region 2024-2032

Eye Tracking Market Report by Type (Eye Attached Tracking, Optical Tracking, Electrooculography), Component (Hardware, Software), Location (Remote, Mobile), Application (Healthcare, Retail, Research, Automotive, Consumer Electronics, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3846
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Market Overview:

The global eye tracking market size reached US$ 1,127.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 8,077.6 Million by 2032, exhibiting a growth rate (CAGR) of 23.7% during 2024-2032. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 1,127.1 Million
Market Forecast in 2032
US$ 8,077.6 Million
Market Growth Rate 2024-2032 23.7%


Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.

Global Eye Tracking Market Report

Eye Tracking Market Trends:

The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, component, location and application.

Type Insights:

Eye Tracking Market Report

  • Eye Attached Tracking
  • Optical Tracking
  • Electrooculography
     

The report has provided a detailed breakup and analysis of the eye tracking market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.
 

Breakup by Component:

  • Hardware
  • Software
     

A detailed breakup and analysis of the eye tracking market based on the component has also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.

Location Insights:

  • Remote
  • Mobile
     

A detailed breakup and analysis of the eye tracking market based on the location has also been provided in the report. This includes remote and mobile. According to the report, remote accounted for the largest market share.

Application Insights:

  • Healthcare
  • Retail
  • Research
  • Automotive
  • Consumer Electronics
  • Others
     

A detailed breakup and analysis of the eye tracking market based on the application has also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.

Regional Insights:

Eye Tracking Market Report

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for eye tracking. Some of the factors driving the North America eye tracking market included the technological advancements, extensive research and development activities, advanced security, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Type, Component, Location, Application, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the eye tracking market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global eye tracking market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the eye tracking industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global eye tracking market was valued at US$ 1,127.1 Million in 2023.

We expect the global eye tracking market to exhibit a CAGR of 23.7% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic has led to the increasing demand for eye trackers across several sectors, particularly in the retail sector for remotely gaining insights into consumer behavior.

The rising applications of eye tracking process in psychological research, packaging designs, and intelligent security systems to study human behavior, are primarily driving the global eye tracking market.

Based on the type, the global eye tracking market has been segmented into eye attached tracking, optical tracking, and electrooculography. Currently, optical tracking holds the majority of the total market share.

Based on the component, the global eye tracking market can be divided into hardware and software, where hardware currently exhibits a clear dominance in the market.

Based on the location, the global eye tracking market has been segregated into remote and mobile. Currently, remote holds the majority of the global market share.

Based on the application, the global eye tracking market can be categorized into healthcare, retail, research, automotive, consumer electronics, and others. Among these, the healthcare sector accounts for the majority of the global market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market. 

Some of the major players in the global eye tracking market include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB.

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Eye Tracking Market Report by Type (Eye Attached Tracking, Optical Tracking, Electrooculography), Component (Hardware, Software), Location (Remote, Mobile), Application (Healthcare, Retail, Research, Automotive, Consumer Electronics, and Others), and Region 2024-2032
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