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The global eye tracking market exhibited strong growth during 2015-2020. Eye tracking refers to the process of monitoring and observing eye behavior such as pupil dilation and movement. It accurately and objectively quantifies visual attention to study human behavior by measuring the length of the user’s gaze and determining at what and where an individual is looking. Eye trackers use invisible near-infrared light and high-definition cameras to project light onto the eyes. They record a wide range of activities that include blinking, looking, ignoring and other noticeable reaction of the pupil to stimuli. As a result, they find application in psychological research, packaging designs, and intelligent security systems.
The global eye tracking market is primarily driven by the growing applications of eye trackers in various industries. In the retail sector, eye trackers are used for gaining insights into consumer behavior by ascertaining how much time a consumer spends browsing a product. It can also be integrated with artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). Eye trackers are also employed by prison management systems and defense organizations to deploy biometric iris scanners for identifying individuals and tighten their security arrangements. Besides this, the vision tracker technology can be mounted directly on a tablet or desktop, which is further integrated within a wheelchair to allow users to control the wheelchair using vision movements. Furthermore, extensive investments in smart and wearable technology are providing a positive impact on the market growth. Looking forward, IMARC Group expects the global eye tracking market to grow at a CAGR of around 27% during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type, component, location and application.
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB.
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