Eye Tracking Market

Eye Tracking Market Size:

The global eye tracking market size reached US$ 1,127.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 8,077.6 Million by 2032, exhibiting a growth rate (CAGR) of 23.7% during 2024-2032. The market is propelled by the integration of eye tracking technology with virtual reality (VR) and augmented reality (AR) platforms, increasing product utilization in the healthcare sector, and rising investments in research and development activities.

Eye Tracking Market Analysis:

• Major Market Drivers: The eye tracking market is driven by advancements in wearable technology, increased demand for assistive communication devices, growing use in consumer electronics, healthcare applications, and enhanced human-computer interactions. Additionally, the rising popularity of eye-tracking in market research and advertising analytics is fueling market expansion.
• Key Market Trends: Integration of eye tracking with virtual reality (VR) and augmented reality (AR) applications is a prominent factor escalating the eye tracking demand, along with the development of more accurate and affordable eye tracking solutions for broader adoption. The increasing use of eye-tracking technology in user experience research and cognitive workload assessment is also notable.
• Geographical Trends: North America is the largest segment due to its advanced technology infrastructure, significant investments in research and development, high adoption rates in various industries, and a strong presence of key market players. The region's robust healthcare and automotive sectors further contribute to its market dominance.
• Competitive Landscape: Some of the major eye tracking companies include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB, among many others.
• Challenges and Opportunities: Challenges include high costs and privacy concerns, while opportunities lie in expanding applications in gaming, automotive, medical diagnostics, and education sectors, driving innovation and market growth. Growing partnerships and collaborations among technology providers and end-users are also creating new market opportunities.
   

Eye Tracking Market Trends:

Integration with Virtual and Augmented Reality

Eye-tracking technology is increasingly being integrated with virtual reality (VR) and augmented reality (AR) platforms to enhance user experience and interaction. This integration allows for more immersive and responsive environments in gaming, training, and simulation applications. For instance, eye-tracking enables foveated rendering in VR, which focuses processing power on the user's direct line of sight, significantly improving graphical performance and reducing latency. According to a report by the International Data Corporation (IDC), the global spending on AR/VR is expected to reach $160 billion by 2023, indicating a substantial market for eye-tracking technology within these platforms. This growth is driven by the expanding use of VR/AR in sectors such as healthcare for surgical training, in retail for virtual try-ons, and in education for interactive learning experiences.

Advancements in Healthcare Applications

Eye-tracking technology is gaining traction in healthcare for diagnostic and therapeutic applications. It is used in assessing neurological conditions, tracking cognitive development, and aiding in the rehabilitation of patients with brain injuries. For example, eye-tracking can help detect early signs of Alzheimer's disease by analyzing eye movement patterns. The National Institutes of Health (NIH) highlights that eye-tracking has become a valuable tool in understanding the visual attention and cognitive functions in patients with autism spectrum disorders (ASD). This technology enables healthcare providers to offer more personalized treatment plans and improve patient outcomes. As the prevalence of neurological disorders increases globally, the demand for eye-tracking solutions in healthcare is projected to rise, offering significant opportunities for innovation and development in this field.

Expansion in Consumer Electronics

The consumer electronics market is witnessing a surge in the incorporation of eye-tracking technology, particularly in devices such as smartphones, tablets, and laptops. Eye-tracking enhances user interaction by enabling hands-free control, improving accessibility for individuals with disabilities, and providing new ways for content consumption. For instance, features like gaze-based scrolling and eye-controlled navigation are becoming more common. Additionally, the National Telecommunications and Information Administration reports that mobile broadband usage is vital for the future, with a significant rise in mobile device usage globally. This trend is further bolstered by the growing interest in smart home devices and wearables, where eye-tracking can play a crucial role in creating more intuitive and user-friendly interfaces. With the growing consumer demand for smarter and more responsive devices, there has been a favorable eye tracking market outlook that indicates that eye-tracking technology is set to become a standard feature in the next generation of consumer electronics.

Eye Tracking Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, component, location, and application.

Breakup by Type:

• Eye Attached Tracking
• Optical Tracking
• Electrooculography
   

Optical tracking accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.

Optical tracking was the largest segment in the eye-tracking market due to its high precision and widespread application in various devices, enhancing user experience and accessibility. This technology is particularly effective for hands-free control and interaction. According to World Metrics, various smartphone users worldwide exceeded 1.6 billion in 2013 and continues to rise, indicating a growing market for advanced eye-tracking features in consumer electronics​​. These eye tracking market dynamics further fuel the adoption of optical tracking technology in smart devices and enhance the industry's growth.

Breakup by Component:

• Hardware
• Software
   

Hardware holds the largest share of the industry

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.

Hardware was the largest segment by component in the eye-tracking market due to the essential role of specialized cameras, sensors, and processors in capturing and analyzing eye movements accurately. The increasing integration of these components into consumer electronics drives the segment's growth. According to ResearchGate, smartphone ownership in 2020 was estimated to be 5.645 billion worldwide, and smartphone ownership is continuously increasing in developing countries which signifies that smartphone usage has significantly increased, highlighting the rising demand for sophisticated hardware that supports advanced features like eye-tracking. This trend underscores the critical importance of hardware in enhancing the functionality and performance of eye-tracking systems.

Breakup by Location:

• Remote
• Mobile
   

Remote represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the location. This includes remote and mobile. According to the report, remote represented the largest segment.

The remote segment was the largest in the eye-tracking market, accounting for over 62% of the eye tracking market revenue in 2021, driven by its broad applications in usability testing, market research, and virtual reality. The U.S. government emphasizes the extensive use of remote eye tracking for remote communication and collaboration, which became increasingly vital during the coronavirus (COVID-19) pandemic​. The technology's ability to provide detailed insights into user behavior without requiring physical attachments makes it ideal for various sectors, including healthcare, retail, and consumer electronics. This widespread adoption underscores the segment's dominance and projected continued growth.

Breakup by Application:

• Healthcare
• Retail
• Research
• Automotive
• Consumer Electronics
• Others
   

Healthcare exhibits a clear dominance in the market 

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.

As per the eye tracking market research report, the healthcare was the largest segment driven by its extensive applications in diagnosing and treating neurological and psychiatric conditions. In 2021, healthcare accounted for over 25% of the market share. Eye tracking technology aids in the study and treatment of conditions like autism, ADHD, and Alzheimer's, providing critical insights into patient behavior and cognitive functions. According to the National Institutes of Health (NIH), the increasing integration of eye tracking in medical research and telemedicine further supports its growth. This technology's ability to offer non-invasive, precise diagnostics and enhance patient care underscores its leading position in the eye tracking market.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest eye tracking market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for eye tracking.

According to the eye tracking market insights, North America was the largest region in the eye tracking market, driven by extensive research and development activities and high adoption across various sectors, including healthcare, automotive, and consumer electronics. North America accounted for the largest market share, with the U.S. leading due to the widespread use of smart sensors and contactless biometric systems. The National Institutes of Health (NIH) emphasizes the significant role of eye-tracking technology in medical research and diagnostics, further boosting its demand in the region. This robust infrastructure, coupled with continuous technological advancements, has solidified North America's dominant position in the eye tracking market.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the eye tracking industry include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., and Tobii AB.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• The eye tracking market is highly competitive, with key players such as Tobii AB, Smart Eye AB, and Seeing Machines leading in technological innovation and market reach. Ergoneers GmbH and Eyegaze Inc. focus on specialized applications in automotive and assistive communication, respectively. EyeTech Digital Systems Inc. and EyeTracking Inc. offer versatile solutions for research and usability testing. Gazepoint Research Inc. provides cost-effective systems for academic use. Recently, they sponsored the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), a leading conference in the field, emphasizing their commitment to supporting cutting-edge research and applications in eye-tracking technology. While iMotions A/S integrates eye tracking with biometric sensors for comprehensive research platforms. Mirametrix Inc. enhances user interaction in consumer electronics. SR Research Ltd. is prominent in scientific research applications, contributing to significant eye tracking market growth.

Eye Tracking Market News:

• In March 2024, Chinese smartphone goliath Honor introduced an AI vision tracking feature called 'Magic Capsule,' allowing users to control their smartphones by looking at the screen. The technology can distinguish between a glance and an intentional look, allowing the phone to act without needing touch.
• In February 2024, Lumen Research won a patent for its eye-tracing data collection platform, enabling it to collect points of interest on web pages via webcams on mobile and desktop devices.

Eye Tracking Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the eye tracking market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global eye tracking market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the eye tracking industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.