Market Overview:

The global fashion influencer marketing market is expected to exhibit a CAGR of 37.87% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Fashion influencer marketing refers to the promotion of fashion apparels and goods through online social media platforms. Fashion Influencers are individuals and experts with a dedicated social following that create content related to fashion and endorse products, fashion shows, events, apparel, cosmetics and jewelry brands on their channels. Fashion influencer marketing involves delivering meaningful content to the subscribers and followers and building natural conversations around the brand and products. The service providers offer various marketing solutions, including search and discovery, campaign and influencer relationship management, analytics and reporting, workflow automation and fraud detection services.

Significant growth in the fashion industry, along with the proliferation of social media platforms across the globe, represents one of the key factors creating a positive outlook for the market. Influencer marketing enables fashion brands to effectively promote their products and reach a broader audience base using innovative marketing and campaigning strategies, such as polls, comments and direct messages to gain meaningful insights about the consumer demands. Additionally, the adoption of social search engine (SSE) and social search optimization (SSO) tools is acting as another major growth-inducing factor. These tools assist the brands and influencers to optimize digital media content, thus maximizing their organic reach. In line with this, the integration of e-commerce with social media platforms is also contributing to the market growth. Retail-entertainment sites are using digital payment features, live streaming and shopping facilities to encourage the users to interact, comment and purchase the products being advertised in real-time. Other factors, including the increasing penetration of the internet, especially in the developing countries, along with rapid urbanization, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fashion influencer marketing market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on influencer type and fashion type.

Breakup by Influencer Type:

• Megainfluencers
• Macroinfluencers
• Microinfluencers
• Nanoinfluencers
   

Breakup by Fashion Type:

• Beauty and Cosmetics
• Apparels
• Jewelry and Accessories
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated.

Report Coverage: