Market Overview:
The global fashion influencer marketing market is expected to exhibit a CAGR of 37.87% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Fashion influencer marketing refers to the promotion of fashion apparels and goods through online social media platforms. Fashion Influencers are individuals and experts with a dedicated social following that create content related to fashion and endorse products, fashion shows, events, apparel, cosmetics and jewelry brands on their channels. Fashion influencer marketing involves delivering meaningful content to the subscribers and followers and building natural conversations around the brand and products. The service providers offer various marketing solutions, including search and discovery, campaign and influencer relationship management, analytics and reporting, workflow automation and fraud detection services.
Significant growth in the fashion industry, along with the proliferation of social media platforms across the globe, represents one of the key factors creating a positive outlook for the market. Influencer marketing enables fashion brands to effectively promote their products and reach a broader audience base using innovative marketing and campaigning strategies, such as polls, comments and direct messages to gain meaningful insights about the consumer demands. Additionally, the adoption of social search engine (SSE) and social search optimization (SSO) tools is acting as another major growth-inducing factor. These tools assist the brands and influencers to optimize digital media content, thus maximizing their organic reach. In line with this, the integration of e-commerce with social media platforms is also contributing to the market growth. Retail-entertainment sites are using digital payment features, live streaming and shopping facilities to encourage the users to interact, comment and purchase the products being advertised in real-time. Other factors, including the increasing penetration of the internet, especially in the developing countries, along with rapid urbanization, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global fashion influencer marketing market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on influencer type and fashion type.
Breakup by Influencer Type:
- Megainfluencers
- Macroinfluencers
- Microinfluencers
- Nanoinfluencers
Breakup by Fashion Type:
- Beauty and Cosmetics
- Apparels
- Jewelry and Accessories
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Influencer Type, Fashion Type, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Fashion Influencer Marketing Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Influencer Type
6.1 Megainfluencers
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Macroinfluencers
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Microinfluencers
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Nanoinfluencers
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Fashion Type
7.1 Beauty and Cosmetics
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Apparels
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Jewelry and Accessories
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 AspireIQ Inc.
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 Hypr Brands (JuliusWorks Inc.)
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 InfluencerDB
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.4 Izea Worldwide Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Financials
13.3.5 Klear
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 Launchmetrics
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Mavrck
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Socially Powerful Media Limited
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.8.3 Financials
13.3.9 Speakr Inc.
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 Upfluence Incorporated
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Fashion Influencer Marketing Market: Major Drivers and Challenges
Figure 2: Global: Fashion Influencer Marketing Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Fashion Influencer Marketing Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Fashion Influencer Marketing Market: Breakup by Influencer Type (in %), 2021
Figure 5: Global: Fashion Influencer Marketing Market: Breakup by Fashion Type (in %), 2021
Figure 6: Global: Fashion Influencer Marketing Market: Breakup by Region (in %), 2021
Figure 7: Global: Fashion Influencer Marketing (Megainfluencers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 8: Global: Fashion Influencer Marketing (Megainfluencers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 9: Global: Fashion Influencer Marketing (Macroinfluencers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Fashion Influencer Marketing (Macroinfluencers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Fashion Influencer Marketing (Microinfluencers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Fashion Influencer Marketing (Microinfluencers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Fashion Influencer Marketing (Nanoinfluencers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Fashion Influencer Marketing (Nanoinfluencers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Fashion Influencer Marketing (Beauty and Cosmetics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Fashion Influencer Marketing (Beauty and Cosmetics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Fashion Influencer Marketing (Apparels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Fashion Influencer Marketing (Apparels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Fashion Influencer Marketing (Jewelry and Accessories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Fashion Influencer Marketing (Jewelry and Accessories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: North America: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: North America: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: United States: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: United States: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Canada: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Canada: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Asia-Pacific: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Asia-Pacific: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: China: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: China: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Japan: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Japan: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: India: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: India: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: South Korea: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: South Korea: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Australia: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Australia: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Indonesia: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Indonesia: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Others: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Others: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Europe: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Europe: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Germany: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Germany: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: France: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: France: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: United Kingdom: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: United Kingdom: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Italy: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Italy: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Spain: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Spain: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Russia: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Russia: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Others: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Others: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Latin America: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Latin America: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Brazil: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Brazil: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Mexico: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Mexico: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Middle East and Africa: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Middle East and Africa: Fashion Influencer Marketing Market: Breakup by Country (in %), 2021
Figure 69: Middle East and Africa: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Global: Fashion Influencer Marketing Industry: SWOT Analysis
Figure 71: Global: Fashion Influencer Marketing Industry: Value Chain Analysis
Figure 72: Global: Fashion Influencer Marketing Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Fashion Influencer Marketing Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Fashion Influencer Marketing Market Forecast: Breakup by Influencer Type (in Million US$), 2022-2027
Table 3: Global: Fashion Influencer Marketing Market Forecast: Breakup by Fashion Type (in Million US$), 2022-2027
Table 4: Global: Fashion Influencer Marketing Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 5: Global: Fashion Influencer Marketing Market: Competitive Structure
Table 6: Global: Fashion Influencer Marketing Market: Key Players