The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The global fashion influencer marketing market is expected to exhibit a CAGR of 37.87% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Fashion influencer marketing refers to the promotion of fashion apparels and goods through online social media platforms. Fashion Influencers are individuals and experts with a dedicated social following that create content related to fashion and endorse products, fashion shows, events, apparel, cosmetics and jewelry brands on their channels. Fashion influencer marketing involves delivering meaningful content to the subscribers and followers and building natural conversations around the brand and products. The service providers offer various marketing solutions, including search and discovery, campaign and influencer relationship management, analytics and reporting, workflow automation and fraud detection services.
Significant growth in the fashion industry, along with the proliferation of social media platforms across the globe, represents one of the key factors creating a positive outlook for the market. Influencer marketing enables fashion brands to effectively promote their products and reach a broader audience base using innovative marketing and campaigning strategies, such as polls, comments and direct messages to gain meaningful insights about the consumer demands. Additionally, the adoption of social search engine (SSE) and social search optimization (SSO) tools is acting as another major growth-inducing factor. These tools assist the brands and influencers to optimize digital media content, thus maximizing their organic reach. In line with this, the integration of e-commerce with social media platforms is also contributing to the market growth. Retail-entertainment sites are using digital payment features, live streaming and shopping facilities to encourage the users to interact, comment and purchase the products being advertised in real-time. Other factors, including the increasing penetration of the internet, especially in the developing countries, along with rapid urbanization, are anticipated to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global fashion influencer marketing market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on influencer type and fashion type.
Breakup by Influencer Type:
Breakup by Fashion Type:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated.
|Base Year of the Analysis||2021|
|Segment Coverage||Influencer Type, Fashion Type, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
We expect the global fashion influencer marketing market to exhibit a CAGR of 37.87% during 2022-2027.
The increasing adoption of fashion influencer marketing by various fashion brands to effectively promote, maximize the reach, and gather a broader audience of their products, is primarily driving the global fashion influencer marketing market.
The sudden outbreak of the COVID-19 pandemic has led to the rising focus on fashion influencer marketing for promoting and endorsing fashion apparel and accessories on numerous social media platforms.
Based on the influencer type, the global fashion influencer marketing market has been segmented into megainfluencers, macroinfluencers, microinfluencers, and nanoinfluencers. Among these, nanoinfluencers currently hold the majority of the total market share.
Based on the fashion type, the global fashion influencer marketing market can be divided into beauty and cosmetics, apparels, and jewelry and accessories. Currently, beauty and cosmetics exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global fashion influencer marketing market include AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc., and Upfluence Incorporated.
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at