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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Fashion Influencer Marketing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global fashion influencer marketing market is currently experiencing robust growth. Fashion influencer marketing refers to the promotion of fashion apparels and goods through online social media platforms. Fashion Influencers are individuals and experts with a dedicated social following that create content related to fashion and endorse products, fashion shows, events, apparel, cosmetics and jewelry brands on their channels. Fashion influencer marketing involves delivering meaningful content to the subscribers and followers and building natural conversations around the brand and products. The service providers offer various marketing solutions, including search and discovery, campaign and influencer relationship management, analytics and reporting, workflow automation and fraud detection services.

Significant growth in the fashion industry, along with the proliferation of social media platforms across the globe, represents one of the key factors creating a positive outlook for the market. Influencer marketing enables fashion brands to effectively promote their products and reach a broader audience base using innovative marketing and campaigning strategies, such as polls, comments and direct messages to gain meaningful insights about the consumer demands. Additionally, the adoption of social search engine (SSE) and social search optimization (SSO) tools is acting as another major growth-inducing factor. These tools assist the brands and influencers to optimize digital media content, thus maximizing their organic reach. In line with this, the integration of e-commerce with social media platforms is also contributing to the market growth. Retail-entertainment sites are using digital payment features, live streaming and shopping facilities to encourage the users to interact, comment and purchase the products being advertised in real-time. Other factors, including the increasing penetration of the internet, especially in the developing countries, along with rapid urbanization, are anticipated to drive the market further. Looking forward, IMARC Group expects the global fashion influencer marketing market to continue its robust growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fashion influencer marketing market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, influencer type and fashion type.

Breakup by Influencer Type:

  • Megainfluencers
  • Macroinfluencers
  • Microinfluencers
  • Nanoinfluencers
     

Breakup by Fashion Type:

  • Beauty and Cosmetics
  • Apparels
  • Jewelry and Accessories
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated.

Key Questions Answered in This Report:

  • How has the global fashion influencer marketing market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global fashion influencer marketing market?
  • What are the key regional markets?
  • What is the breakup of the market based on the influencer type?
  • What is the breakup of the market based on the fashion type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global fashion influencer marketing market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology

    2.1   Objectives of the Study
    2.2   Stakeholders
    2.3   Data Sources
        2.3.1   Primary Sources
        2.3.2   Secondary Sources
    2.4   Market Estimation
        2.4.1   Bottom-Up Approach
        2.4.2   Top-Down Approach
    2.5   Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1   Overview
    4.2   Key Industry Trends
5   Global Fashion Influencer Marketing Market
    5.1   Market Overview
    5.2   Market Performance
    5.3   Impact of COVID-19
    5.4   Market Forecast
6    Market Breakup by Influencer Type
    6.1   Megainfluencers
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2   Macroinfluencers
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3   Microinfluencers
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4   Nanoinfluencers
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Fashion Type
    7.1   Beauty and Cosmetics
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2   Apparels
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3   Jewelry and Accessories
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Region
    8.1   North America
        8.1.1   United States
            8.1.1.1 Market Trends
            8.1.1.2 Market Forecast
        8.1.2   Canada
            8.1.2.1 Market Trends
            8.1.2.2 Market Forecast
    8.2   Asia-Pacific
        8.2.1   China
            8.2.1.1 Market Trends
            8.2.1.2 Market Forecast
        8.2.2   Japan
            8.2.2.1 Market Trends
            8.2.2.2 Market Forecast
        8.2.3   India
            8.2.3.1 Market Trends
            8.2.3.2 Market Forecast
        8.2.4   South Korea
            8.2.4.1 Market Trends
            8.2.4.2 Market Forecast
        8.2.5   Australia
            8.2.5.1 Market Trends
            8.2.5.2 Market Forecast
        8.2.6   Indonesia
            8.2.6.1 Market Trends
            8.2.6.2 Market Forecast
        8.2.7   Others
            8.2.7.1 Market Trends
            8.2.7.2 Market Forecast
    8.3   Europe
        8.3.1   Germany
            8.3.1.1 Market Trends
            8.3.1.2 Market Forecast
        8.3.2   France
            8.3.2.1 Market Trends
            8.3.2.2 Market Forecast
        8.3.3   United Kingdom
            8.3.3.1 Market Trends
            8.3.3.2 Market Forecast
        8.3.4   Italy
            8.3.4.1 Market Trends
            8.3.4.2 Market Forecast
        8.3.5   Spain
            8.3.5.1 Market Trends
            8.3.5.2 Market Forecast
        8.3.6   Russia
            8.3.6.1 Market Trends
            8.3.6.2 Market Forecast
        8.3.7   Others
            8.3.7.1 Market Trends
            8.3.7.2 Market Forecast
    8.4   Latin America
        8.4.1   Brazil
            8.4.1.1 Market Trends
            8.4.1.2 Market Forecast
        8.4.2   Mexico
            8.4.2.1 Market Trends
            8.4.2.2 Market Forecast
        8.4.3   Others
            8.4.3.1 Market Trends
            8.4.3.2 Market Forecast
    8.5   Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Breakup by Country
        8.5.3 Market Forecast
9    SWOT Analysis
    9.1   Overview
    9.2   Strengths
    9.3   Weaknesses
    9.4   Opportunities
    9.5   Threats
10    Value Chain Analysis
11    Porters Five Forces Analysis

    11.1   Overview
    11.2   Bargaining Power of Buyers
    11.3   Bargaining Power of Suppliers
    11.4   Degree of Competition
    11.5   Threat of New Entrants
    11.6   Threat of Substitutes
12    Price Analysis
13    Competitive Landscape

    13.1   Market Structure
    13.2   Key Players
    13.3   Profiles of Key Players
        13.3.1   AspireIQ Inc.
            13.3.1.1 Company Overview
            13.3.1.2 Product Portfolio
        13.3.2   Hypr Brands (JuliusWorks Inc.)
            13.3.2.1 Company Overview
            13.3.2.2 Product Portfolio
        13.3.3   InfluencerDB
            13.3.3.1 Company Overview
            13.3.3.2 Product Portfolio
            13.3.3.3   Financials
        13.3.4   Izea Worldwide Inc.
            13.3.4.1 Company Overview
            13.3.4.2 Product Portfolio
            13.3.4.3 Financials
        13.3.5   Klear
            13.3.5.1 Company Overview
            13.3.5.2 Product Portfolio
        13.3.6   Launchmetrics
            13.3.6.1 Company Overview
            13.3.6.2 Product Portfolio
        13.3.7   Mavrck
            13.3.7.1 Company Overview
            13.3.7.2 Product Portfolio
        13.3.8   Socially Powerful Media Limited
            13.3.8.1 Company Overview
            13.3.8.2 Product Portfolio
            13.3.8.3 Financials
        13.3.9   Speakr Inc.
            13.3.9.1 Company Overview
            13.3.9.2 Product Portfolio
        13.3.10   Upfluence Incorporated
            13.3.10.1 Company Overview
            13.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Fashion Influencer Marketing Market: Major Drivers and Challenges
Figure 2: Global: Fashion Influencer Marketing Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Fashion Influencer Marketing Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Fashion Influencer Marketing Market: Breakup by Influencer Type (in %), 2020
Figure 5: Global: Fashion Influencer Marketing Market: Breakup by Fashion Type (in %), 2020
Figure 6: Global: Fashion Influencer Marketing Market: Breakup by Region (in %), 2020
Figure 7: Global: Fashion Influencer Marketing (Megainfluencers) Market: Sales Value (in Million US$), 2015-2020
Figure 8: Global: Fashion Influencer Marketing (Megainfluencers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: Fashion Influencer Marketing (Macroinfluencers) Market: Sales Value (in Million US$), 2015-2020
Figure 10: Global: Fashion Influencer Marketing (Macroinfluencers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Fashion Influencer Marketing (Microinfluencers) Market: Sales Value (in Million US$), 2015-2020
Figure 12: Global: Fashion Influencer Marketing (Microinfluencers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Fashion Influencer Marketing (Nanoinfluencers) Market: Sales Value (in Million US$), 2015-2020
Figure 14: Global: Fashion Influencer Marketing (Nanoinfluencers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Fashion Influencer Marketing (Beauty and Cosmetics) Market: Sales Value (in Million US$), 2015-2020
Figure 16: Global: Fashion Influencer Marketing (Beauty and Cosmetics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Fashion Influencer Marketing (Apparels) Market: Sales Value (in Million US$), 2015-2020
Figure 18: Global: Fashion Influencer Marketing (Apparels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Fashion Influencer Marketing (Jewelry and Accessories) Market: Sales Value (in Million US$), 2015-2020
Figure 20: Global: Fashion Influencer Marketing (Jewelry and Accessories) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: North America: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 22: North America: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: United States: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 24: United States: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Canada: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 26: Canada: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Asia-Pacific: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 28: Asia-Pacific: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: China: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 30: China: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Japan: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 32: Japan: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: India: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 34: India: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: South Korea: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 36: South Korea: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Australia: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 38: Australia: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Indonesia: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 40: Indonesia: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Others: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 42: Others: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Europe: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 44: Europe: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Germany: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 46: Germany: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: France: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 48: France: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: United Kingdom: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 50: United Kingdom: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Italy: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 52: Italy: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Spain: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 54: Spain: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Russia: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 56: Russia: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Others: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 58: Others: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Latin America: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 60: Latin America: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Brazil: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 62: Brazil: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Mexico: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 64: Mexico: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 66: Others: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Middle East and Africa: Fashion Influencer Marketing Market: Sales Value (in Million US$), 2015-2020
Figure 68: Middle East and Africa: Fashion Influencer Marketing Market: Breakup by Country (in %), 2020
Figure 69: Middle East and Africa: Fashion Influencer Marketing Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Global: Fashion Influencer Marketing Industry: SWOT Analysis
Figure 71: Global: Fashion Influencer Marketing Industry: Value Chain Analysis
Figure 72: Global: Fashion Influencer Marketing Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Fashion Influencer Marketing Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Fashion Influencer Marketing Market Forecast: Breakup by Influencer Type (in Million US$), 2021-2026
Table 3: Global: Fashion Influencer Marketing Market Forecast: Breakup by Fashion Type (in Million US$), 2021-2026
Table 4: Global: Fashion Influencer Marketing Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Global: Fashion Influencer Marketing Market: Competitive Structure
Table 6: Global: Fashion Influencer Marketing Market: Key Players

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