Fashion Influencer Marketing Market Size, Share, Growth, 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Fashion Influencer Marketing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global fashion influencer marketing market is currently experiencing robust growth. Fashion influencer marketing refers to the promotion of fashion apparels and goods through online social media platforms. Fashion Influencers are individuals and experts with a dedicated social following that create content related to fashion and endorse products, fashion shows, events, apparel, cosmetics and jewelry brands on their channels. Fashion influencer marketing involves delivering meaningful content to the subscribers and followers and building natural conversations around the brand and products. The service providers offer various marketing solutions, including search and discovery, campaign and influencer relationship management, analytics and reporting, workflow automation and fraud detection services.

Significant growth in the fashion industry, along with the proliferation of social media platforms across the globe, represents one of the key factors creating a positive outlook for the market. Influencer marketing enables fashion brands to effectively promote their products and reach a broader audience base using innovative marketing and campaigning strategies, such as polls, comments and direct messages to gain meaningful insights about the consumer demands. Additionally, the adoption of social search engine (SSE) and social search optimization (SSO) tools is acting as another major growth-inducing factor. These tools assist the brands and influencers to optimize digital media content, thus maximizing their organic reach. In line with this, the integration of e-commerce with social media platforms is also contributing to the market growth. Retail-entertainment sites are using digital payment features, live streaming and shopping facilities to encourage the users to interact, comment and purchase the products being advertised in real-time. Other factors, including the increasing penetration of the internet, especially in the developing countries, along with rapid urbanization, are anticipated to drive the market further. Looking forward, IMARC Group expects the global fashion influencer marketing market to continue its robust growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fashion influencer marketing market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, influencer type and fashion type.

Breakup by Influencer Type:

Megainfluencers
Macroinfluencers
Microinfluencers
Nanoinfluencers

Breakup by Fashion Type:

Beauty and Cosmetics
Apparels
Jewelry and Accessories

Breakup by Region:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc. and Upfluence Incorporated.

Key Questions Answered in This Report:

How has the global fashion influencer marketing market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global fashion influencer marketing market?
What are the key regional markets?
What is the breakup of the market based on the influencer type?
What is the breakup of the market based on the fashion type?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global fashion influencer marketing market and who are the key players?
What is the degree of competition in the industry?