Flatbread Market Report by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others), Distribution Channel (Business-to-Business, Business-to-Consumer), and Region 2024-2032

Flatbread Market Report by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others), Distribution Channel (Business-to-Business, Business-to-Consumer), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A6434
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Market Overview:

The global flatbread market size reached US$ 45.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.14% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 45.8 Billion
Market Forecast in 2032
US$ 72.8 Billion
Market Growth Rate 2024-2032 5.14%

Flatbread is a wafer-like, thick, unleavened food product that is primarily prepared from flour, water, and salt and then rolled into a flattened dough for baking in brick ovens. It includes other essential ingredients, including sorghum, corn, rye, millet, barley, yeast, and whole grains, that contain a high amount of gluten-free fibers. Flatbread is rich in proteins, carbohydrates, vitamins, magnesium, selenium, manganese, and antioxidants that ensure weight loss, mitigate obesity, and reduce the risk of constipation, heart disease, high cholesterol, and diabetes. Along with this, flatbread assists in dealing with free radicals, delaying the aging process, and improving gut health; therefore, it is used as an alternative to a spoon or fork for scooping food items. At present, flatbread is commercially available in naan, pita, focaccia, fry bread, and tortilla types.

Global Flatbread Market

Flatbread Market Trends:

The shifting inclination toward a healthy diet, owing to the increasing health consciousness amongst consumers and the growing awareness regarding the high nutritional value of flatbread, is majorly driving the market growth. Additionally, the rising consumption of ready-to-eat (RTE) items, such as flatbread, due to hectic lifestyles and busy working schedules, is acting as another growth-inducing factor. Key players in the food and beverage (F&B) sector are using diverse preservatives for maintaining product quality without compromising the taste, which is further favoring the market growth. In line with this, the extensive usage of effective packaging and sorbates and benzoates as standard preservatives by manufacturers to inhibit yeast, water activity, and moisture for extending the shelf life of flatbread is supporting the market growth. Moreover, significant technological advancements, such as the employment of new refrigeration solutions and modern bread-baking concepts, are propelling the market growth. Apart from this, the advent of healthy, low-calorie, fat-free, and cholesterol-free flatbreads and strategic collaborations amongst key players for marketing products are positively stimulating the market growth. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global flatbread market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

  • Tortilla
  • Naan
  • Pita
  • Focaccia
  • Fry Bread
  • Others

Breakup by Distribution Channel:

  • Business-to-Business
  • Business-to-Consumer
    • Hypermarkets and Supermarkets
    • Specialty and Convenience Stores
    • Bakeries
    • Online Stores

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Atoria's Family Bakery, Evron Foods Ltd., Gruma S.A.B. de C.V., Klosterman Baking Company, Kontos Foods Inc., La Brea Bakery (Aryzta AG), Olé Mexican Foods Inc., Signature Flatbreads Ltd and Tyson Foods Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Atoria's Family Bakery, Evron Foods Ltd., Gruma S.A.B. de C.V., Klosterman Baking Company, Kontos Foods Inc., La Brea Bakery (Aryzta AG), Olé Mexican Foods Inc., Signature Flatbreads Ltd, Tyson Foods Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global flatbread market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global flatbread market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global flatbread market and who are the key players?
  • What is the degree of competition in the industry?

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Flatbread Market Report by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others), Distribution Channel (Business-to-Business, Business-to-Consumer), and Region 2024-2032
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