France Glamping Market

France Glamping Market Overview:

The France glamping market size reached USD 115.20 Million in 2024. The market is projected to reach USD 350.51 Million by 2033, exhibiting a growth rate (CAGR) of 11.77% during 2025-2033. The market is propelled by rising demand for unique, eco-friendly outdoor accommodation and growing domestic tourism in rural regions. In addition to this, increasing interest in sustainable travel experiences and premium camping amenities attracts higher-spending visitors seeking comfort and nature immersion. Furthermore, the implementation of supportive government initiatives supporting rural tourism and improved infrastructure boost investment in glamping sites, which is also augmenting the France glamping market share.

France Glamping Market Trends:

Expansion of Online Booking Platforms and Digital Integration

The market continues to benefit from the growing ease and reliability of online booking systems, supported strongly by the country’s high internet penetration. According to an industry report, as of January 2025, France recorded 63.4 Million internet users, representing 95.2% of the total population, which highlights the near-universal reach of digital access. This widespread connectivity makes it easier for operators to reach potential guests through well-designed booking engines and targeted digital campaigns. In addition, specialized glamping websites and mainstream travel portals now showcase a broad selection of options, ranging from secluded woodland cabins in the Pyrenees to upscale safari tents in Provence’s wine regions. Furthermore, many operators now list their properties on major global travel portals, as well as niche glamping directories, which makes comparison and reservation far more convenient than in the past. Apart from that, mobile-responsive booking engines, real-time availability, secure payment systems, and cancellation flexibility create trust and appeal to a wider audience. Besides this, social media integration and influencer partnerships increase visibility, while high-quality photography and immersive virtual tours enable potential customers to visit rooms before booking. In addition, some websites have included chatbot assistants or AI recommendation tools to tailor offers. The pandemic fast-tracked digital adoption, with contactless check-ins and mobile guest services becoming commonplace. This simplified online travel experience decreases barriers to booking and has been particularly powerful for younger generations and overseas tourists in search of distinctive accommodations in rural France.

Rising Popularity of Thematic and Experiential Glamping

The growing popularity of thematic and experiential glamping is positively impacting the France glamping market growth. This trend further reflects a broader shift towards personalized, story-driven travel. A major factor behind this trend is the country’s substantial Gen Z population, which values adventure, creativity, and immersive experiences. As per industry reports, France has the largest share of Gen Z in Europe, with about 12.4 Million people aged 10 to 25 in 2023, making up 18% of the national population. The adventurous spirit of this generation that craves unique and instagrammable getaways drives demand for glamping locations constructed around themes such as forest escapes, vineyard lodges, or heritage-themed cabins. Many sites now focus on unique concepts, like medieval tree castles, vineyard lodges, or health-oriented forest cabins. Such themes usually involve craft workshops, local chef-led cooking classes, or stargazing sessions led by experts. Such an approach sets glamping sites apart from typical hotels and strongly appeals to niche markets like adventure enthusiasts and families with kids. In addition, seasonal celebrations, wine picking, or nature watching become part of the guest experience, leading to repeat bookings and word of mouth. Digital marketing and social media are crucial in their promotion, with aesthetically pleasing and distinctive concepts being particularly appealing to younger consumers.

France Glamping Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on age group, accommodation type, and booking mode.

Age Group Insights:

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 18-32 years, 33-50 years, 51-65 years, and above 65 years.

Accommodation Type Insights:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others

A detailed breakup and analysis of the market based on the accommodation type have also been provided in the report. This includes cabins and pods, tents, yurts, treehouses, and others.

Booking Mode Insights:

• Direct Booking 
• Travel Agents 
• Online Travel Agencies 

The report has provided a detailed breakup and analysis of the market based on the booking mode. This includes direct booking, travel agents, and online travel agencies.

Regional Insights:

• Paris Region
• Auvergne-Rhône-Alpes
• Nouvelle-Aquitaine
• Hauts-de-France
• Occitanie
• Provence Alpes Côte d’Azur
• Grand Est
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Paris Region, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Hauts-de-France, Occitanie, Provence Alpes Côte d’Azur, Grand Est, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

France Glamping Market News:

• On July 4, 2024, French HomeCamper and Dutch Campspace completed a strategic merger alongside the acquisition of Germany’s Camperland, creating Europe’s largest peer‑to‑peer micro‑camping booking network. The combined entity now offers around 75,000 private camping spots—ranging from tent and RV plots to treehouses, yurts, and cabins, glampsites across more than 45 countries, supported by over 13,000 hosts and serving more than one Million bookers. Company leaders highlighted that this consolidation would streamline the booking experience, expand market reach, and promote sustainable outdoor travel by unifying fragmented platforms under a single, robust offering.

France Glamping Market Report Coverage:

Key Questions Answered in This Report:

• How has the France glamping market performed so far and how will it perform in the coming years?
• What is the breakup of the France glamping market on the basis of age group?
• What is the breakup of the France glamping market on the basis of accommodation type?
• What is the breakup of the France glamping market on the basis of booking mode?
• What is the breakup of the France glamping market on the basis of region?
• What are the various stages in the value chain of the France glamping market? 
• What are the key driving factors and challenges in the France glamping market?
• What is the structure of the France glamping market and who are the key players?
• What is the degree of competition in the France glamping market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the France glamping market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the France glamping market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the France glamping industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.