The France lingerie market size reached USD 2.88 Billion in 2024. Looking forward, the market is projected to reach USD 5.18 Billion by 2033, exhibiting a growth rate (CAGR) of 6.04% during 2025-2033. The market is witnessing growth driven by shifting consumer preferences toward comfort, sustainability, and inclusivity. Consumers are opting for lingerie that blends style with functionality and are available in diverse sizes and made with eco-friendly materials. The expanding e-commerce and rising influence of social media are reshaping purchasing habits, contributing to the market's expansion. Innovations in design and fabric technology further enhance the appeal of lingerie products, solidifying the France lingerie market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.88 Billion |
Market Forecast in 2033 | USD 5.18 Billion |
Market Growth Rate 2025-2033 | 6.04% |
Sustainability and Eco-friendly Products
The interest in sustainable and eco-friendly lingerie has surged as consumers grow more conscious of the environmental effects of their buying choices. For instance, in Novemeber 2024, British sustainable underwear brand Nudea and London-based Fruity Booty joined Etam Groupe’s WeDareLab accelerator in France. The eight-month program aims to support eco-responsible fashion brands with industry expertise and resources. Nudea plans to launch a new technical bra leveraging Etam’s production capabilities and marketing strategies in continental Europe. In turn, numerous lingerie companies in France are incorporating elements such as organic cotton, bamboo fabric, recycled lace, and eco-friendly dyes into their product lines. These eco-friendly components present environmentally sustainable alternatives and respond to the growing consumer interest in ethical fashion. The trend represents a broader shift toward environmental concern within the fashion industry where transparency and sustainability are increasingly becoming leading drivers of consumer choice. Therefore, companies are embracing eco-friendly practices within their supply chains from raw material sourcing through packaging. This focus on sustainability is driving the France lingerie market growth as eco-aware consumers are more likely to support brands that reflect their values thereby promoting the market's expansion and development.
Rise of Online Shopping
The surge in online shopping has greatly influenced the lingerie industry especially in France as shoppers increasingly prefer e-commerce sites for their lingerie needs. According to industry reports, in 2024, French e-commerce reached €175.3 Billion a 9.6% increase from 2023. Product sales rose by 6% to €66.9 Billion. The ease of exploring a diverse range of products from the comfort of home along with the ability to compare prices and read customer feedback makes online shopping very appealing. Furthermore, e-commerce enables consumers to discover niche or lesser-known brands that might not be found in physical stores broadening their choices. Online platforms also offer the advantage of discreet purchasing allowing individuals to shop for intimate items privately. The rising trend of mobile shopping further fuels this movement giving consumers the freedom to shop while on the move. Brands have adapted by enhancing their websites for a smooth shopping experience and providing quick and dependable delivery options. The shift towards online shopping is a significant factor contributing to the growth of the French lingerie market aligning with the changing habits and preferences of consumers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.
Material Insights:
A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.
Price Range Insights:
A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes economy and premium.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Paris Region, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Hauts-de-France, Occitanie, Provence Alpes Côte d’Azur, Grand Est, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Brassiere, Knickers or Panties, Shapewear, Others |
Materials Covered | Cotton, Silk, Satin, Nylon, Others |
Price Ranges Covered | Economy, Premium |
Distribution Channels Covered | Mass Merchandizers, Specialized Stores, Online Stores, Others |
Regions Covered | Paris Region, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Hauts-de-France, Occitanie, Provence Alpes Côte d’Azur, Grand Est, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: