France Lingerie Market 2033

France Lingerie Market Size, Share, Trends and Forecast by Product Type, Material, Price Range, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A38119

France Lingerie Market Overview:

The France lingerie market size reached USD 2.88 Billion in 2024. Looking forward, the market is projected to reach USD 5.18 Billion by 2033, exhibiting a growth rate (CAGR) of 6.04% during 2025-2033. The market is witnessing growth driven by shifting consumer preferences toward comfort, sustainability, and inclusivity. Consumers are opting for lingerie that blends style with functionality and are available in diverse sizes and made with eco-friendly materials. The expanding e-commerce and rising influence of social media are reshaping purchasing habits, contributing to the market's expansion. Innovations in design and fabric technology further enhance the appeal of lingerie products, solidifying the France lingerie market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2.88 Billion
Market Forecast in 2033	USD 5.18 Billion
Market Growth Rate 2025-2033	6.04%

France Lingerie Market Trends:

Sustainability and Eco-friendly Products

The interest in sustainable and eco-friendly lingerie has surged as consumers grow more conscious of the environmental effects of their buying choices. For instance, in Novemeber 2024, British sustainable underwear brand Nudea and London-based Fruity Booty joined Etam Groupe’s WeDareLab accelerator in France. The eight-month program aims to support eco-responsible fashion brands with industry expertise and resources. Nudea plans to launch a new technical bra leveraging Etam’s production capabilities and marketing strategies in continental Europe. In turn, numerous lingerie companies in France are incorporating elements such as organic cotton, bamboo fabric, recycled lace, and eco-friendly dyes into their product lines. These eco-friendly components present environmentally sustainable alternatives and respond to the growing consumer interest in ethical fashion. The trend represents a broader shift toward environmental concern within the fashion industry where transparency and sustainability are increasingly becoming leading drivers of consumer choice. Therefore, companies are embracing eco-friendly practices within their supply chains from raw material sourcing through packaging. This focus on sustainability is driving the France lingerie market growth as eco-aware consumers are more likely to support brands that reflect their values thereby promoting the market's expansion and development.

Rise of Online Shopping

The surge in online shopping has greatly influenced the lingerie industry especially in France as shoppers increasingly prefer e-commerce sites for their lingerie needs. According to industry reports, in 2024, French e-commerce reached €175.3 Billion a 9.6% increase from 2023. Product sales rose by 6% to €66.9 Billion. The ease of exploring a diverse range of products from the comfort of home along with the ability to compare prices and read customer feedback makes online shopping very appealing. Furthermore, e-commerce enables consumers to discover niche or lesser-known brands that might not be found in physical stores broadening their choices. Online platforms also offer the advantage of discreet purchasing allowing individuals to shop for intimate items privately. The rising trend of mobile shopping further fuels this movement giving consumers the freedom to shop while on the move. Brands have adapted by enhancing their websites for a smooth shopping experience and providing quick and dependable delivery options. The shift towards online shopping is a significant factor contributing to the growth of the French lingerie market aligning with the changing habits and preferences of consumers.

France Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.

Product Type Insights:

Brassiere
Knickers or Panties
Shapewear
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

Cotton
Silk
Satin
Nylon
Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

Economy
Premium

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes economy and premium.

Distribution Channel Insights:

Mass Merchandizers
Specialized Stores
Online Stores
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Regional Insights:

Paris Region
Auvergne-Rhône-Alpes
Nouvelle-Aquitaine
Hauts-de-France
Occitanie
Provence Alpes Côte d’Azur
Grand Est
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Paris Region, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Hauts-de-France, Occitanie, Provence Alpes Côte d’Azur, Grand Est, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

France Lingerie Market News:

In June 2025, French lingerie brand Ysé opened its first UK boutique on May 15 in South Kensington, London, following a 40% annual sales growth. Established in 2012, Ysé aims for further expansion, including a second London location, while emphasizing sustainability and personalized customer service in its retail strategy.
In September 2024, Savvyy launched the French lingerie brand Chantelle in India, expanding its premium intimate wear collection. The retailer is dedicated to empowering women through personalized services, including professional bra fittings. Savvyy also features over 100 brands and seeks franchise partners for stores ranging from 700 to 1,200 square feet.

France Lingerie Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Material Price Range Distribution Channel Region
Product Types Covered	Brassiere, Knickers or Panties, Shapewear, Others
Materials Covered	Cotton, Silk, Satin, Nylon, Others
Price Ranges Covered	Economy, Premium
Distribution Channels Covered	Mass Merchandizers, Specialized Stores, Online Stores, Others
Regions Covered	Paris Region, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Hauts-de-France, Occitanie, Provence Alpes Côte d’Azur, Grand Est, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the France lingerie market performed so far and how will it perform in the coming years?
What is the breakup of the France lingerie market on the basis of product type?
What is the breakup of the France lingerie market on the basis of material?
What is the breakup of the France lingerie market on the basis of price range?
What is the breakup of the France lingerie market on the basis of distribution channel?
What is the breakup of the France lingerie market on the basis of region?
What are the various stages in the value chain of the France lingerie market?
What are the key driving factors and challenges in the France lingerie market?
What is the structure of the France lingerie market and who are the key players?
What is the degree of competition in the France lingerie market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the France lingerie market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the France lingerie market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the France lingerie industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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