The latest report by IMARC, titled “Indian Frozen Foods Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028”, finds that the Indian Frozen Foods market size reached INR 144.3 Billion in 2022. Frozen foods refer to food products that have been processed and stored at very low temperatures to extend their shelf life. The process of freezing food involves rapidly reducing its temperature to a point where it is completely frozen, which helps to preserve its nutrients, texture, and flavor. Frozen foods are typically sold in pre-packaged form and can be found in supermarkets and grocery stores. In recent years, frozen foods have gained traction in India as these products are available year-round regardless of the season.
Indian Frozen Foods Market Trends:
One of the primary factors driving the market is the increasing number of individuals entering into the workforce, along with the hectic lifestyles led by them. Additionally, frozen foods offer consumers with the convenience of having ready-to-eat meals or ingredients that can be quickly prepared at home without any additional preparation and culinary expertise, thus creating a positive market outlook. Other than this, the longer shelf life of these food items as compared to fresh foods, is positively influencing the market growth, as they allow consumers to stock up on food items. Besides this, manufacturers are focusing on introducing frozen foods with added minerals, vitamins, and fiber to appeal to the health-conscious consumers who opt for a balanced diet. In line with this, a wide variety of frozen food products are available in the market, such as frozen vegetables and fruits, meat, seafood, pizzas, and ice creams, along with international cuisines and specialty products, which are catalyzing the market growth. Furthermore, significant advancements in the freezing technology are making it easier to preserve the flavor, quality, and texture of frozen foods. Other growth-inducing factors include, expanding disposable income levels of the masses, easy availability of these products through offline as well as online retail channels, and extensive research and development (R&D) activities by key players to expand their consumer base. Looking forward, IMARC Group expects the market value to reach INR 353.3 Billion by 2028, expanding at a CAGR of 16.% during the forecast period (2023-2028).
- On the basis of the product type, the market has been divided into frozen vegetable snacks, frozen fruits and vegetables, and frozen meat products. Currently, frozen vegetable snacks hold the largest market share.
- The competitive landscape of the market has also been analyzed, with some of the key players being McCain India Pvt Limited, Venky’s (India) Limited, Mother Dairy Fruit and Vegetable, Godrej Tyson Foods Limited, AI Kabeer Group, and Innovative Foods Limited (Sumeru).
|Base Year of the Analysis
||McCain India Pvt Limited, Venky’s (India) Limited, Mother Dairy Fruit and Vegetable, Godrej Tyson Foods Limited, Al Kabeer Group and Innovative Foods (Sumeru)
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