As per the latest report by IMARC Group, titled "GCC Frozen Fruits and Vegetables Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the GCC frozen fruits and vegetables market size reached US$ 690 Million in 2022. Frozen fruits and vegetables have gained popularity in recent years due to their convenience and numerous nutritional advantages. The freezing process involves rapidly cooling the produce to extremely low temperatures, which helps preserve its natural flavors, colors, and nutritional content. This method also prevents the growth of bacteria, enzymes, and other microorganisms that can lead to spoilage, allowing the produce to retain its quality for an extended period. One significant advantage of frozen fruits and vegetables is their year-round availability, regardless of the season, as they are harvested at their peak ripeness and then frozen. Compared to fresh products, frozen fruits and vegetables often contain higher levels of certain nutrients. The freezing process locks in the nutritional value, preventing significant nutrient loss that can occur during the transportation and storage of fresh produce. Additionally, frozen produce is more convenient, as it eliminates the need for washing, peeling, and chopping, saving time and effort in meal preparation. Furthermore, they contribute to a well-balanced diet, providing essential vitamins, minerals, and fiber. Regular consumption of frozen foods and vegetables has been associated with a reduced risk of chronic diseases, such as heart disease, certain cancers, and obesity. There are various types of frozen fruits and vegetables available in the market, including single varieties or convenient mixes.
GCC Frozen Fruits and Vegetables Market Trends:
The GCC frozen fruits and vegetables market is primarily influenced by the growing awareness among consumers about the benefits of the product, such as convenience, extended shelf life, and retention of nutritional value. Moreover, the increasing demand for healthy and natural food options, coupled with the rising health consciousness among consumers, is fueling the market growth. Additionally, the changing lifestyles and hectic schedules of individuals have led to a higher preference for ready-to-eat (RTE) and easy-to-cook food products, which, in turn, is boosting the market growth. Moreover, the expanding retail sector, including hypermarkets, supermarkets, and online platforms, has provided wider distribution channels for frozen food products, which is supporting the market growth. Furthermore, the influence of Western dietary habits and the rising number of expatriates in the region are contributing to the market growth. The inflating disposable incomes and the consequent increase in consumer purchasing power have also played a significant role in driving the demand for frozen fruits and vegetables, thus favoring the market growth. In line with this, the growing tourism industry in GCC countries and significant advancements in freezing technologies, packaging innovations, and cold chain infrastructure are stimulating the market growth. Besides this, the escalating trend of food service establishments, including hotels, restaurants, and cafes, incorporating frozen fruits and vegetables in their menus is impelling the market growth. Looking forward, the market value is projected to reach US$ 950 Million by 2028, expanding at a CAGR of 5.3% during 2023-2028.
- By the product type, the market is bifurcated into frozen fruits and frozen vegetables.
- Based on the distribution channel, the market is divided into supermarkets and hypermarkets, independent retailers, convenience stores, online, and others.
- On the basis of the country, the market has been categorized into Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
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