Top Players in the Fruit Juice Market

The global fruit juice market reached a volume of 44.12 Billion Liters in 2020. As per the analysis by IMARC Group, the top manufacturers in the?fruit juice market?are currently addressing the rising concerns regarding the negative impacts of sugar consumption. They are introducing innovative technological solutions, such as the enzymatic technology, to reduce sugar content in fruit juices. This involves harnessing enzymatic activity in non-genetically modified organisms (non-GMOs) to convert glucose, fructose, and sucrose naturally found in fruits into non-digestible natural sugars and fibers. In addition to this, juice brands are focusing on expanding their product offerings through the introduction of newer products in exotic flavors, like yuzu, calamansi, cardamom, bergamot, fig, and tamarind juice. Apart from this, key players are employing smart technologies to digitize various parts of the product lifecycle, including idea formulation, packaging, and marketing. They are integrating beverage processing centers with programmed devices that automatically control the ingredients, quantity, temperature, and production speed.

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This, along with the Internet of Things (IoT), enables the configuration of containerized products into units for movement and storage. Furthermore, digitally controlled equipment installed with smart sensors helps in filling and packing beverages in a wide range of sizes, which, in turn, aids in improving productivity and staff safety. Another smart packaging solution includes the tapping of blockchain technology to create traceable labels. These can be scanned by consumers and retailers via a near-field communication (NFC)-enabled devices to track the product’s journey. Nowadays, manufacturers are also utilizing big data analytics and IoT in the production and transit stage to monitor transportation conditions, provide accurate record-keeping, suggest insights for improving supply chains, and comply with safety regulations. For instance, Coca-Cola leverages an algorithm called the Black Book model to maintain the quality and taste of orange juice throughout the year. This proved to be an ideal solution during the off-season sales as it combines crop yields, weather data, sweetness rating, and satellite images before formulating the optimum method for juice production.

Moreover, leading players are replacing the traditional pasteurization process with an alternative approach, wherein the juice, nectar, and still drinks (JNSD) production lines are bifurcated into concentrate and water streams. This enables the separate treatment of water blended juice through ultraviolet (UV) light filtration, which, in tun, reduces energy consumption and production costs. Other than this, in 2013, the European Commission (EC) co-founded the corporate social responsibility (CSR) platform with an aim to increase the corporate understanding within the juice industry. It provides brands with an opportunity to partner with global leaders to build a network of joint monitoring framework to measure industry progress. This business strategy also enables the companies to collaborate on challenges of supply chain, sourcing, insufficient production, and energy and water consumption, which, in turn, is creating a favorable market for juice producers. Looking forward, the market is expected to exhibit stable growth during 2021-2026.

List of  World's Largest Fruit Juice Brands and Companies:

The Coca-Cola Company

Establishment: 1892
Headquarter: Georgia, United States
Website: https://www.coca-colacompany.com

Coca-Cola is an absolute beverage company that encompasses more than 200 brands, including Costa Coffee, Desani Waters, Fresca, Georgia coffee, Minute Maid, ILOHAS and many others. Some of the prominent beverages offered by the company include Coca-Cola, Diet Coke, Thums Up, Limca, Sprite, VIO flavored milk, Maaza, and a range of fruit juices by Minute Maid and Fressca. The company is constantly focusing on the expansion of its portfolio by introducing newer variants with reduced sugar, innovative ingredients, design, and marketing. Apart from this, they are also aiming to reduce the environmental impact of their manufacturing processes by replenishing water and promoting recycling.

PepsiCo, Inc.

Establishment:1965
Headquarter:New York, United States
Website: https://www.pepsico.com

PepsiCo is one of the global leaders in convenient foods and beverages. It oversees the manufacturing, distribution, and marketing of its ready-to-eat (RTE) snacks, carbonated beverages, and juices made with exotic fruits including orange, cranberry, strawberry, and apple. PepsiCo holds the operations of various major brands, such as

• Mountain Dew
• Lay’s
• Tropicana
• Doritos
• Mirinda
• Ocean Spray
• Dole
• Brisk
• Sierra Mist

It mainly functions within seven divisions, namely PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa and Middle East, and Asia Pacific and Australia. Over the years, the company has formed a sustainability model to lower their dependence on non-renewable energy by improving operational efficiency and investing in the deployment of renewable energy sources, such as bio-mass fuels and wind turbines.

China Huiyuan Juice Group Limited

Establishment:1992
Headquarter:Beijing, China
Website: http://www.huiyuan.com.cn

China Huiyuan Juice Group Limited is a privately owned enterprise that operates as a beverage manufacturer and solutions provider. It offers a diverse range of fruit pulp, concentrated, and vegetable juices, such as cranberry, apple, peach, grape, and orange juice. Huiyuan has its fruit processing and production lines worldwide, including the United States, Algeria, Australia, Singapore, Malaysia, India, Europe, and South Korea. Apart from this, it operates a number of subsidiaries, including Huiyuan Beijing Holdings, Huiyuan Shanghai Holdings, Huiyuan Chengdu Holdings amongst others. 

Wild Flavors, Inc.

Establishment:1994
Headquarter:Kentucky, United States
Website: https://www.wildflavors.com

Wild Flavors, Inc. (WFSI), in affiliation with Rudolf WILD GmbH & Co. KG and Dr. Hans-Peter Wild, develops and manufactures natural flavors, health ingredients, and color emulsion goods. It offers products for various food and beverage applications, such as juices, bakery, cereals, cheese, frozen fruit, and alcoholic beverages. WFSI’s business unit is divided into three regional groups, namely Europe, Middle East and Africa (EMAE), North America (NA), and Latin America, Asia Pacific, and India (LAI). It also owns state-of-the-art production facilities across Europe, Canada, the United States, Middle East, and Asia. The company is primarily focused on providing exotic flavor, functionality, quality, and safe products to its consumers. WFSI is constantly modernizing product ideation, design, research, and innovation by adopting environmentally friendly packaging and specialty ingredients obtained from natural sources.

About IMARC Group:IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the fruit juice market and GCC, North America, , which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant Expansion
• Marketing and sales
• Procurement and Distribution
• Innovation and Product Development