GCC Celery Juice Market

Market Overview:

The GCC celery juice market size is projected to exhibit a growth rate (CAGR) of 13.5% during 2024-2032. The growing health awareness among the masses, rising prevalence of lifestyle diseases, escalating impact of international food and health trends, changing consumer lifestyles and hectic schedules, and growing collaboration between juice manufacturers and healthcare providers are some of the major factors propelling the market.

Celery juice refers to the liquid extract obtained from blending and straining the stalks of the celery plant. It includes pure celery juice and mixed variants, which contain other ingredients, such as apple or carrot. Celery juice is exceptionally rich in vitamins A, C, and K, along with potassium and folate. Its manufacturing process involves cleaning and grounding celery stalk followed by cold-pressing or centrifugation to extract juice. Celery juice finds extensive applications in detoxifying beverages, cocktails mixers, culinary broths, and plant-based cooking mediums. It is also incorporated into skincare products, health supplements, and topical treatments for inflammation. Celery juice aids in digestion, lowers blood pressure, reduces inflammation, improves liver function, and provides hydration.

The increasing product consumption owing to the escalating impact of international food and health trends on GCC populations is boosting the market growth. Furthermore, the widespread product utilization as a quick energy source due to changing consumer lifestyles and hectic schedules is fueling the market growth. Additionally, the aggressive promotional and marketing campaigns by producers through digital advertising and social media to improve brand visibility and raise product awareness are positively influencing the market growth. Besides this, the growing collaborations between juice manufacturers and healthcare providers for promotional events and offering celery juice in healthcare settings are catalyzing the market growth. Moreover, the rising product demand owing to the increasing shift towards nature-based and organic solutions is strengthening the market growth. Along with this, the escalating numbers of individuals adopting specific dietary regimes, such as veganism, keto, and Paleo, are facilitating the demand for compliant beverage options, such as celery juice.

GCC Celery Juice Market Trends/Drivers:

The growing health awareness among the masses

The escalating awareness of health and wellness among the general population is a significant driver propelling the GCC celery juice market. Consumers are increasingly focusing on adopting healthier lifestyles to combat both acute and chronic health issues. Furthermore, individuals in the GCC region are becoming more cognizant of global health trends, including the benefits of plant-based diets and natural health supplements like celery juice. Additionally, the expanding healthcare infrastructure in the region, which includes not just hospitals but also specialized wellness clinics, is further bolstering the market growth. Besides this, educational institutions are incorporating health and nutrition into their curricula, grooming future generations to be more health-conscious. As a result, beverages and foods that are low in sugar, high in nutrients, and offer potential health benefits are finding greater acceptance. Celery juice is rich in vitamins and minerals and low in calories, fits perfectly into this growing consumer pattern of mindful consumption.

The rising prevalence of lifestyle diseases

The rising incidence of lifestyle-related diseases, particularly diabetes and obesity, is a crucial factor driving the GCC celery juice market. The region has some of the highest rates of diabetes and obesity, owing to sedentary lifestyles, high-calorie diets, and lack of exercise. It is prompting urgent and drastic changes in dietary habits, with an increasing number of individuals seeking healthier alternatives to sugary beverages and processed foods. Furthermore, healthcare professionals are increasingly recommending natural remedies and dietary changes as supplementary measures to control chronic conditions. Celery juice, with its low sugar content and health benefits, such as anti-inflammatory properties and potential to lower blood pressure, is gaining traction as a viable option for those looking to manage their health better. Moreover, several medical practitioners are including natural supplements, such as celery juice, into holistic healthcare plans for patients, alongside traditional treatments and medications. Additionally, the growing body of scientific research supporting the benefits of celery juice and providing credible information is enabling consumers to make informed choices.

GCC Celery Juice Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the GCC celery juice market report, along with forecasts at the regional levels for 2024-2032. Our report has categorized the market based on juice type, packaging type, and distribution channel.

Breakup by Juice Type:

• Multiple Product Mix Juice
• Single Product Mix Juice
   

The report has provided a detailed breakup and analysis of the market based on the juice type. This includes multiple product mix juice and single product mix juice.

Multiple product mix juice caters to different tastes and dietary needs, attracting a broader consumer base. Additionally, it aids in mitigating the risks associated with consumer preferences or seasonal changes affecting a single product. Moreover, multiple product mix juice allows for more dynamic and compelling marketing strategies, including bundled promotions and seasonal offerings.

Single product mix juice allows for stringent quality control, which aids in building brand reputation and consumer trust. Additionally, it simplifies various aspects of the business, from production and inventory management to marketing and sales strategies. Besides this, offering single product mix juice makes it easier to position the brand in the marketplace and creates a clear and compelling brand message.

Breakup by Packaging Type:

• Plastic Bottles
• Glass Bottles
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes plastic bottles, glass bottles, and others.

Plastic bottles are generally cheaper to produce than glass bottles, which helps companies manage costs and offer products at competitive prices. Additionally, they are lighter than glass, reducing shipping costs and making it easier for consumers to carry. Moreover, plastic bottles are less likely to break during shipping, handling, and retailing, thus potentially reducing losses due to damaged goods.

Glass bottles are associated with higher-end products, which may allow manufacturers to charge a premium price. Additionally, glass bottles help in preserving its taste and maintaining its quality over time. Besides this, they can be sterilized and reused, providing an eco-friendly packaging option that aligns with sustainable practices.

Breakup by Distribution Channel:

• Modern Trade
• General Trade
• Online
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes modern trade, general trade, online, and others.

Modern trade provides a shopping environment where customers can touch, feel, and compare various celery juice products before making a decision. They often have high footfall, offering brands significant visibility and the chance to attract impulse buyers. Additionally, modern trade outlets provide the option for bulk buying, which can be cost-effective for both the retailer and the consumer.

General trade can effectively serve local neighborhoods and rural areas where modern trade infrastructure may not be present. It often has a personal relationship with the customers, providing an opportunity for tailored recommendations, including celery juice products. Additionally, general trade has a smaller inventory, which means faster stock rotations and potentially fresher produce.

Online shopping offers the ultimate convenience, where customers can order celery juice from the comfort of their homes. Additionally, it can reach a geographically dispersed audience, including areas where physical retail presence is limited. Moreover, online platforms offer extensive product descriptions, customer reviews, and nutritional information, aiding the decision-making process.

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Bahrain
• Kuwait
• Oman
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.

Saudi Arabia has the largest population among the GCC countries, providing a big market for celery juice products. Additionally, it has a mix of modern and general trade outlets, providing multiple channels for product distribution.

The UAE has a diverse population and high tourist footfall, which offers a varied consumer base interested in wellness products, such as celery juice. Additionally, it has one of the highest per capita incomes in the region, allowing consumers to spend on premium health products like celery juice.

The growing expenditure capacities of consumers in Qatar make it a lucrative market for premium health-oriented products. Additionally, the rising trend of fitness and health consciousness in the country is offering opportunities for the consumption of wellness products, such as celery juice.

Bahrain has a relatively open economy that is welcoming to foreign investment and products. Additionally, the majority of the population lives in urban areas, offering concentrated market access for celery juice products. Besides this, the increasing penetration of online platforms in the country is supporting the market growth.

Kuwait’s population has a high level of disposable income, enabling consumers to spend on premium and health-oriented products like celery juice. Additionally, Kuwaiti consumers are often willing to pay more for quality, providing an opportunity for high-end celery juice products.

Oman has a stable economy with steady growth, providing a reliable market for new products, including celery juice. Additionally, it has a young and health-conscious population, making it a potential market for healthy drinks. Besides this, Oman is focusing on boosting its agricultural sector, which offers options for local sourcing of celery.

Competitive Landscape:

Leading celery juice companies are focusing on creating unique formulations, often blending celery with other fruits or superfoods to offer additional health benefits. Additionally, they are increasingly seeking organic, non-genetically modified organisms (GMO), or other specialty certifications to assure consumers of product quality. Besides this, several key players are leveraging high-impact social media campaigns, influencer partnerships, and health-focused marketing messages to attract the health-conscious consumer. Apart from this, they are investing in sustainable practices, from sourcing to packaging, to attract eco-conscious consumers. In addition, leading producers are expanding their online sales channels to reach a broader consumer base by partnering with health-focused retail chains and online marketplaces. Moreover, they are focusing on educating consumers on the health benefits of celery juice, often providing informative content like blogs, videos, and webinars.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

GCC Celery Juice Market Report Scope:

Key Questions Answered in This Report:

• How has the GCC celery juice market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the GCC celery juice market?
• What is the impact of each driver, restraint, and opportunity on the GCC celery juice market?
• What is the breakup of the market based on the juice type?
• Which is the most attractive juice type in the GCC celery juice market?
• What is the breakup of the market based on the packaging type?
• Which is the most attractive packaging type in the GCC celery juice market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the GCC celery juice market?
• What is the competitive structure of the GCC celery juice market?
• Who are the key players/companies in the GCC celery juice market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC celery juice market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the GCC celery juice market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC celery juice industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.