GCC Instant Coffee Market

Market Overview:

The GCC instant coffee market is expected to exhibit a CAGR of XX% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Instant coffee is made from brewed coffee beans that can be instantly prepared by adding milk or water. Driven by factors such as its convenience, ease of use, rising number of retail coffee shops, premiumization, and format innovation; the demand of instant coffee has been increasing in the GCC region.

A key factor driving the demand of instant coffee is its convenience as it can be made easily by anyone. To make instant coffee a consumer only requires hot water. Another key factor driving the demand of instant coffee is that it is relatively cheaper than fresh ground coffee and quite affordable to the mass population. Furthermore, driven by increasing incomes, westernization, and changing food habits, the consumption of instant coffee is increasing robustly in both the retail and institutional segments. Apart from this, single-serve packs, which are more convenient to carry and consume have witnessed a strong growth in both at-home and out-of-home segments. Such format innovations are also driving value growth across the GCC markets. Catalyzed by rising exposure to premium coffee via social media platforms, foreign travel and on-trade outlets, the demand for value-added and premium products that contain richer ingredients and flavors is also on the rise in Saudi Arabia. The competitive landscape of the instant coffee market in Saudi Arabia is quite concentrated with Nestlé currently representing the market leader.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the GCC instant coffee market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product type, packaging, flavored/unflavored, distribution channel and end-user.

Breakup by Product Type:

• Spray Dried
• Freeze Dried
   

Breakup by Packaging:

• Pouch
• Jar
• Sachet
• Others
   

Breakup by Flavored/Unflavored:

• Flavored
• Unflavored
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Business to Business
• Independent Retailers
• Departmental Stores
• Online
• Others
   

Breakup by End-User:

• Institutional Users
• Home Users
   

Breakup by Country:

• United Arab Emirates
• Saudi Arabia
• Qatar
• Oman
• Kuwait
• Bahrain
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Jacobs Douwe Egberts, Luigi Lavazza S.P.A., Nestle S.A., Starbucks Corporation, Strauss Group Ltd, Tata Global Beverages Limited, Tchibo Coffee International Ltd., The Kraft Heinz Company, etc.

Report Coverage:

Key Questions Answered in This Report:

• How has the GCC instant coffee market performed so far and how will it perform in the coming years?
• What is the regional breakup of the GCC instant coffee market?
• What is the impact of COVID-19 on the GCC instant coffee market?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the packaging?
• What is the breakup of the market based on flavored/unflavored instant coffee?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the end-user?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the GCC instant coffee market and who are the key players?
• What is the degree of competition in the market?