The GCC instant coffee market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Instant coffee is made from brewed coffee beans that can be instantly prepared by adding milk or water. Driven by factors such as its convenience, ease of use, rising number of retail coffee shops, premiumization, and format innovation; the demand of instant coffee has been increasing in the GCC region.
A key factor driving the demand of instant coffee is its convenience as it can be made easily by anyone. To make instant coffee a consumer only requires hot water. Another key factor driving the demand of instant coffee is that it is relatively cheaper than fresh ground coffee and quite affordable to the mass population. Furthermore, driven by increasing incomes, westernization, and changing food habits, the consumption of instant coffee is increasing robustly in both the retail and institutional segments. Apart from this, single-serve packs, which are more convenient to carry and consume have witnessed a strong growth in both at-home and out-of-home segments. Such format innovations are also driving value growth across the GCC markets. Catalyzed by rising exposure to premium coffee via social media platforms, foreign travel and on-trade outlets, the demand for value-added and premium products that contain richer ingredients and flavors is also on the rise in Saudi Arabia. The competitive landscape of the instant coffee market in Saudi Arabia is quite concentrated with Nestlé currently representing the market leader.
Breakup by Product Type:
Breakup by Packaging:
Breakup by Flavored/Unflavored:
Breakup by Distribution Channel:
Breakup by End-User:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Jacobs Douwe Egberts, Luigi Lavazza S.P.A., Nestle S.A., Starbucks Corporation, Strauss Group Ltd, Tata Global Beverages Limited, Tchibo Coffee International Ltd., The Kraft Heinz Company, etc.
|Base Year of the Analysis||2020|
|Segment Coverage||Product Type, Packaging, Flavored/Unflavored, Distribution Channel, End-User, Country|
|Countries Covered||United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain|
|Companies Covered||Jacobs Douwe Egberts, Luigi Lavazza S.P.A., Nestle S.A., Starbucks Corporation, Strauss Group Ltd, Tata Global Beverages Limited, Tchibo Coffee International Ltd. and The Kraft Heinz Company|
|Customization Scope||10% Free Customization|
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