GCC Male Grooming Products Market

Market Overview:

The GCC male grooming products market size reached US$ 3,939.4 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 6,045.9 Million by 2028, exhibiting a growth rate (CAGR) of 7.46% during 2023-2028.

Grooming products are widely utilized by men for maintaining their hygiene and improving physical appearance. These products include shaving creams, deodorants, aftershave cologne, shampoos, moisturizers, facial creams, serums, face masks and anti-aging creams. At present, there is a significant rise in the demand for these products on account of the high disposable incomes of the masses in the GCC region.

The growing fashion-forward segment of the society and the increasing number of endorsements by celebrities for male grooming products are among the major factors propelling the growth of the market in the GCC region. Apart from this, the rising awareness about personal grooming is positively influencing the demand for these products. Furthermore, the increasing metrosexual culture is offering lucrative opportunities to existing as well as new manufacturers in the region. These players are relying on social media platforms, such as YouTube, Facebook, and Instagram, to boost their sales. However, the sudden outbreak of the coronavirus disease (COVID-19), lockdowns in different countries and temporary closure of manufacturing units have negatively impacted the market growth. The market is anticipated to experience growth in the upcoming months as more key players shift to online distribution channels. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the GCC male grooming products market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product, price range and distribution channel.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others
   

Breakup by Price Range:

• Mass Products
• Premium Products
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
   

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the GCC male grooming products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the GCC male grooming products market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the price range?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the GCC male grooming products market and who are the key players?
• What is the degree of competition in the industry?