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The GCC male grooming products market is currently witnessing moderate growth. Grooming products are widely utilized by men for maintaining their hygiene and improving physical appearance. These products include shaving creams, deodorants, aftershave cologne, shampoos, moisturizers, facial creams, serums, face masks and anti-aging creams. At present, there is a significant rise in the demand for these products on account of the high disposable incomes of the masses in the GCC region.
The growing fashion-forward segment of the society and the increasing number of endorsements by celebrities for male grooming products are among the major factors propelling the growth of the market in the GCC region. Apart from this, the rising awareness about personal grooming is positively influencing the demand for these products. Furthermore, the increasing metrosexual culture is offering lucrative opportunities to existing as well as new manufacturers in the region. These players are relying on social media platforms, such as YouTube, Facebook, and Instagram, to boost their sales. However, the sudden outbreak of the coronavirus disease (COVID-19), lockdowns in different countries and temporary closure of manufacturing units have negatively impacted the market growth. The market is anticipated to experience growth in the upcoming months as more key players shift to online distribution channels. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC male grooming products market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, product, price range and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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