GCC Male Grooming Products Market

Market Overview:

The GCC male grooming products market size reached USD 4,508.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7,773.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

Grooming products are widely utilized by men for maintaining their hygiene and improving physical appearance. These products include shaving creams, deodorants, aftershave cologne, shampoos, moisturizers, facial creams, serums, face masks and anti-aging creams. At present, there is a significant rise in the demand for these products on account of the high disposable incomes of the masses in the GCC region.

The growing fashion-forward segment of the society and the increasing number of endorsements by celebrities for male grooming products are among the major factors propelling the growth of the market in the GCC region. Apart from this, the rising awareness about personal grooming is positively influencing the demand for these products. Furthermore, the increasing metrosexual culture is offering lucrative opportunities to existing as well as new manufacturers in the region. These players are relying on social media platforms, such as YouTube, Facebook, and Instagram, to boost their sales. However, the sudden outbreak of the coronavirus disease (COVID-19), lockdowns in different countries and temporary closure of manufacturing units have negatively impacted the market growth. The market is anticipated to experience growth in the upcoming months as more key players shift to online distribution channels.

GCC Male Grooming Products Market Trends:

Increasing Awareness about Personal Grooming

Increasing awareness about personal grooming and self-care is contributing considerably to the GCC male grooming products industry. Personal and professional success, as well as overall health, are increasingly being seen by men as requiring grooming. This change in attitude is driven by celebrity endorsement, advertising, and social media influencers, with the notion that grooming is an essential component of contemporary masculinity. Therefore, men are increasingly interested in products like skincare, hair care, and fragrances. This increased emphasis on personal appearance is generating demand for a more diverse array of grooming products that address particular needs, such as anti-aging creams, beard oils, and skincare solutions. Manufacturers are taking advantage of this trend by building out their product line and emphasizing more customized and superior-quality products. Numerous men are also emphasizing to smell good by applying high quality perfumes. This is also encouraging various manufacturers to launch various perfumes. For instance, in 2024, Ajmal Perfumes, a worldwide farm-to-fragrance brand with seventy years of expertise in the complex craft of perfumery, revealed the exclusive introduction of three new fragrances including Golden Hawk, Blue Hawk, and Feather Blossom in the UAE.

Rise in Consumer Spending Habits

The GCC region, with its relatively high disposable income levels, is contributing significantly to the growth of the market. According to Mastercard Economics Institute’s Economic Outlook 2025 for Saudi Arabia, the GDP in 2025 is expected to grow by 3.7% year over year. As the economic situation in GCC countries improves, more men are willing to spend on premium grooming products that reflect their growing emphasis on personal appearance. This growth is fueled by the wealthy and urban population of the region, which is increasingly becoming brand-aware and choosy when it comes to their grooming products. Men are opting for premium products comprising luxury skin care brands, hair care products, and state-of-the-art grooming devices. Easy access to upmarket and international brands of grooming products also through online retail platforms is fueling the market growth further. With increasing disposable income, demand for male grooming products is likely to increase, particularly in metropolitan cities where modern lifestyles are more common.

Shifting Cultural Values and Acceptance

Cultural changes in the GCC are also impacting the male grooming products industry, with a growing number of men accepting grooming as an integral part of their daily lives. In the past, grooming was considered to be a more feminine activity, but shifting societal norms and attitudes are becoming more accepting of men practicing grooming techniques. Men in the GCC are now more willing to utilize a broad selection of products, including skincare regimens, moisturizers, and anti-aging therapy, that have historically been linked to women. The role of world beauty trends, combined with grooming being embraced in popular media, is slowly breaking down stigma associated with men's use of these products. With continued change in culture, demand for various grooming products targeting directly to men's requirements, like beard products, hair loss care, and skincare, is consistently rising. Moreover, the expansion of e-commerce channels is making it easier for men to purchase required grooming products without any hassle. IMARC Group predicts that the GCC e-commerce market is expected to reach USD 2,020.6 Billion by 2033.

GCC Male Grooming Products Market Growth Drivers:

Increased Male-Focused Advertising and Branding

Advertising. strategies aimed directly at male customers are supporting the market growth in the GCC region. Brands are becoming more aware about the unique tastes and requirements of male customers and responding by initiating focused marketing campaigns. These campaigns are concentrating on masculinity, confidence, and self-care themes, with increasing attention to the ways in which grooming products can improve appearance and individual health. Also, mainstream media, digital media, and social media advertisements are transforming the way male grooming is viewed, such that it becomes an accepted aspect of contemporary life. Increased male-targeted branding is contributing to the mainstreaming of men's grooming habits and is slowly increasing their product options, which in turn is fueling the growth of the market.

Global Grooming Trends' Impact

The impact of global grooming trends is another key factor propelling the GCC male grooming products market. Since GCC consumers have access to global standards of grooming on social media, global e-commerce sites, as well as through travel, they are increasingly embracing global grooming trends. The trend towards using clean and organic grooming products, along with the embracement of more complex grooming regimens, is growing tremendously throughout the region. This exposure to global grooming and beauty standards has established a clientele that calls for products fulfilling international standards and quality as well as trends. With increasingly more men in the GCC now looking for global products and innovations, regional and global brands alike are competing to fulfill these needs, providing from organic facial care to creative grooming gadgets that aim to address an evolving male consumer market.

Technological Innovations in Grooming Products

Technological improvements in grooming products and tools are transforming the GCC male grooming industry. The innovation in smart grooming products like electric shavers, beard trimmers, and hair styling products is improving overall men's grooming in the region. These products are providing better precision, efficiency, and ease of use, resulting in more efficient and enjoyable grooming practices. Further, improvement in skincare products, such as the incorporation of natural ingredients and customized skincare regimes, is attracting the tech-inclined male users. As more grooming lines incorporate technology and innovation, the market is drawing in an increasingly diverse set of men who want convenience and quality in their grooming options. This should continue, with companies pouring money into research and development to produce innovative solutions for male users.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the GCC male grooming products market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product, price range and distribution channel.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the GCC male grooming products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the GCC male grooming products market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the price range?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the GCC male grooming products market and who are the key players?
• What is the degree of competition in the industry?