Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The global male grooming products market reached a value of US$ 57.7 Billion in 2017. The market value is further expected to reach US$ 78.6 Billion by 2023, exhibiting a CAGR of 5.3% during 2018-2023. Grooming helps an individual to uplift his social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body. These products by definition are used for staying clean and making the outer appearance more attractive. Till the last few decades, male grooming products were primarily limited to shaving creams, deodorants, after shave colognes and shampoos. In recent times, however, several male grooming products have been designed and developed which include moisturisers, facial creams, bronzers, concealers, serums, face masks as well as a number of anti-ageing products.

Male Grooming Products Market Size

Global Male Grooming Products Market Drivers:

  • The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance. Driven by an increasing penetration of media, there has been a rising societal pressure to always look good.
  • Attitudes towards traditional masculinity have changed and men are now also diversifying into skincare products, such as moisturizers, scrubs, anti-aging creams, whitening creams, etc. to improve their physical appearance. This represents a significant shift from the times when male consumers followed a minimal grooming routine and would often use female beauty products as there were limited substitutes for them.
  • Another major driver of the male grooming market is the rising penetration of ecommerce and social media. Although the online market is still at a nascent stage, it is currently experience strong growth rates and allows consumers convenience and a wide variety of products to choose from. The increasing penetration of social media platforms such as youtube, facebook, instagram, whatsapp, etc. are also influencing consumers, particularly the younger generation to improve their physical appearance. 


Male Grooming Market By Product Type

Market Summary:

  • Based on product, the market has been segmented as male toiletries, electric products, after shave lotions, and other products. Currently, male toiletries dominate the market, holding the largest share.
  • Based on the distribution channel, the market has been segmented into supermarkets & hypermarkets, pharmacy stores and online stores.
  • Based on the price range, the market has been segmented into premium products and mass products.
  • Region-wise, the market has been segmented into Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. Amongst these, Europe is the leading market, accounting for the majority of the global market share.
  • The competitive landscape of the market has also been examined with some of the key players being Unilever, Edgewell Personell Care Brands, Beiersdorf, LVMH, LÓreal, Coty, Botica Comercial Farmaceutica, Natura Cosmeticos, Puig, Philips and Panasonic.


Male Grooming Products Market By Region

This report provides a deep insight into the global male grooming products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the male grooming products market in any manner.

Key Questions Answered in This Report:

  • How has the global male grooming products market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global male grooming products industry?
  • What are the key product types in the global male grooming products industry?
  • What are the major distribution channels in the global male grooming products industry?
  • What are the various stages in the value chain of the global male grooming products market?
  • What are the key driving factors and challenges in the global male grooming products market?
  • What is the structure of the global male grooming products market and who are the key players?
  • What is the degree of competition in the global male grooming products market?
  • How are male grooming products manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Price Range
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Price Indicators
        5.11.2    Price Structure
        5.11.3    Margin Analysis
6    Market Breakup by Product
    6.1    Male Toiletries   
    6.2    Electric Products  
    6.3    After Shave Lotions  
    6.4    Others
7    Market Breakup by Price Range
    7.1    Mass Products
    7.2    Premium Products
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
    8.2    Pharmacy Stores
    8.3    Online
    8.4    Others
9    Market Breakup by Region
    9.1    Europe
    9.2    North America
    9.3    Asia Pacific
    9.4    Middle East and Africa
    9.5    Latin America
10    Male Grooming Products Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Procter & Gamble
        11.3.2    Unilever
        11.3.3    Edgewell Personell Care Brands
        11.3.4    Beiersdorf
        11.3.5    LVMH
        11.3.6    LÓreal
        11.3.7    Coty
        11.3.8    Botica Comercial Farmaceutica
        11.3.9    Natura Cosmeticos
        11.3.10    Puig
        11.3.11    Philips
        11.3.12    Panasonic


List of Figures

Figure 1: Global: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: Global: Male Grooming Products Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Male Grooming Products Market: Breakup by Product (in %), 2017
Figure 4: Global: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2017
Figure 5: Global: Male Grooming Products Market: Breakup by Price Range Channel (in %), 2017
Figure 6: Global: Male Grooming Products Market: Breakup by Region (in %), 2017
Figure 7: Global: Male Grooming Products Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Male Grooming Products Industry: SWOT Analysis
Figure 9: Global: Male Grooming Products Industry: Value Chain Analysis
Figure 10: Global: Male Grooming Products Industry: Porter’s Five Forces Analysis
Figure 11: Global: Male Grooming Market (Male Toiletries): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global:  Male Grooming Market (Electric Products): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Male Grooming Products Market (After Shave Lotions): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Male Grooming Products Market (Other Product Types): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Male Grooming Products Market (Premium Products): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Male Grooming Products Market (Mass Products): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Male Grooming Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Male Grooming Products Market: Sales through Pharmacy Stores (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Male Grooming Products Market: Online Sales (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Male Grooming Products Market: Sales through Other Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 21: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: North America: Male Grooming Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Asia Pacific: Male Grooming Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Middle East and Africa: Male Grooming Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Latin America: Male Grooming Products Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: Male Grooming Products Manufacturing: Process Flow


List of Tables

Table 1: Global: Male Grooming Products Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2018-2023
Table 3: Global: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2018-2023
Table 4: Global: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 5: Global: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Male Grooming Products: Raw Material Requirements
Table 7: Global: Male Grooming Products Market Structure
Table 8: Global: Male Grooming Products Market: Key Players


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