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Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global male grooming products market reached a value of US$ 60.6 Billion in 2018. The market value is further expected to reach US$ 81.2 Billion by 2024, exhibiting a CAGR of 5% during 2019-2024. Grooming helps an individual to uplift his social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body. These products by definition are used for staying clean and making the outer appearance more attractive. Till the last few decades, male grooming products were primarily limited to shaving creams, deodorants, after shave colognes and shampoos. In recent times, however, several male grooming products have been designed and developed which include moisturisers, facial creams, bronzers, concealers, serums, face masks as well as a number of anti-ageing products.

Global Male Grooming Products Market Drivers:

  • The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance. Driven by an increasing penetration of media, there has been a rising societal pressure to always look good.
  • Attitudes towards traditional masculinity have changed and men are now also diversifying into skincare products, such as moisturizers, scrubs, anti-aging creams, whitening creams, etc. to improve their physical appearance. This represents a significant shift from the times when male consumers followed a minimal grooming routine and would often use female beauty products as there were limited substitutes for them.
  • Another major driver of the male grooming market is the rising penetration of ecommerce and social media. Although the online market is still at a nascent stage, it is currently experience strong growth rates and allows consumers convenience and a wide variety of products to choose from. The increasing penetration of social media platforms such as youtube, facebook, instagram, whatsapp, etc. are also influencing consumers, particularly the younger generation to improve their physical appearance. 

Market Summary:

  • Based on product, the market has been segmented as male toiletries, electric products, after shave lotions, and other products. Currently, male toiletries dominate the market, holding the largest share.
  • Based on the distribution channel, the market has been segmented into supermarkets & hypermarkets, pharmacy stores and online stores.
  • Based on the price range, the market has been segmented into premium products and mass products.
  • Region-wise, the market has been segmented into Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. Amongst these, Europe is the leading market, accounting for the majority of the market share.
  • The competitive landscape of the market has also been examined with some of the key players being Unilever, Edgewell Personell Care Brands, Beiersdorf, LVMH, LÓreal, Coty, Botica Comercial Farmaceutica, Natura Cosmeticos, Puig, Philips and Panasonic.


This report provides a deep insight into the global male grooming products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the male grooming products market in any manner.

Key Questions Answered in This Report:

  • How has the global male grooming products market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global male grooming products industry?
  • What are the key product types in the global male grooming products industry?
  • What are the major distribution channels in the global male grooming products industry?
  • What are the various stages in the value chain of the global male grooming products market?
  • What are the key driving factors and challenges in the global male grooming products market?
  • What is the structure of the global male grooming products market and who are the key players?
  • What is the degree of competition in the global male grooming products market?
  • How are male grooming products manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Price Range
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Key Price Indicators
        5.11.2    Price Structure
        5.11.3    Margin Analysis
6    Market Breakup by Product
    6.1    Male Toiletries 
        6.1.1 Market Trends
        6.1.2 Market Forecast  
    6.2    Electric Products  
        6.2.1 Market Trends
        6.2.2 Market Forecast  
    6.3    After Shave Lotions  
        6.3.1 Market Trends
        6.3.2 Market Forecast  
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast  
7    Market Breakup by Price Range
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacy Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Region
    9.1    Europe
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    North America
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Middle East and Africa
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Latin America
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Male Grooming Products Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Procter & Gamble
        11.3.2    Unilever
        11.3.3    Edgewell Personell Care Brands
        11.3.4    Beiersdorf
        11.3.5    LVMH
        11.3.6    LÓreal
        11.3.7    Coty
        11.3.8    Botica Comercial Farmaceutica
        11.3.9    Natura Cosmeticos
        11.3.10    Puig
        11.3.11    Philips
        11.3.12    Panasonic

List of Figures

Figure 1: Global: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: Global: Male Grooming Products Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Male Grooming Products Market: Breakup by Product (in %), 2018
Figure 4: Global: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2018
Figure 5: Global: Male Grooming Products Market: Breakup by Price Range Channel (in %), 2018
Figure 6: Global: Male Grooming Products Market: Breakup by Region (in %), 2018
Figure 7: Global: Male Grooming Products Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Male Grooming Products Industry: SWOT Analysis
Figure 9: Global: Male Grooming Products Industry: Value Chain Analysis
Figure 10: Global: Male Grooming Products Industry: Porter’s Five Forces Analysis
Figure 11: Global: Male Grooming (Male Toiletries) Market: Sales Value (in Million US$), 2011 & 2018
Figure 12: Global: Male Grooming (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Male Grooming (Electric Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 14: Global: Male Grooming (Electric Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Male Grooming (After Shave Lotions) Market: Sales Value (in Million US$), 2011 & 2018
Figure 16: Global: Male Grooming (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Male Grooming (Other Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 18: Global: Male Grooming (Other Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Male Grooming (Mass Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 20: Global: Male Grooming (Mass Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Male Grooming (Premium Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 22: Global: Male Grooming (Premium Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Male Grooming Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 24: Global: Male Grooming Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 25: Global: Male Grooming Products Market: Sales through Pharmacy Stores (in Million US$), 2011 & 2018
Figure 26: Global: Male Grooming Products Market Forecast: Sales through Pharmacy Stores (in Million US$), 2019-2024
Figure 27: Global: Male Grooming Products Market: Sales through Online Stores (in Million US$), 2011 & 2018
Figure 28: Global: Male Grooming Products Market Forecast: Sales through Online Stores (in Million US$), 2019-2024
Figure 29: Global: Male Grooming Products Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 30: Global: Male Grooming Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 31: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 32: Europe: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: North America: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 34: North America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Asia Pacific: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 36: Asia Pacific: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: Middle East and Africa: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 38: Middle East and Africa: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Latin America: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 40: Latin America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 41: Male Grooming Products Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Male Grooming Products Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2019-2024
Table 3: Global: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2019-2024
Table 4: Global: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Male Grooming Products Manufacturing: Raw Material Requirements
Table 7: Global: Male Grooming Products Market: Competitive Structure
Table 8: Global: Male Grooming Products Market: Key Players

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