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The global male grooming products market reached a value of US$ 74.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 108.7 Billion by 2027, exhibiting at a CAGR of 6.46% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Grooming products help individuals to maintain their overall hygiene and physical appearance. In recent years, the male grooming patterns have changed with a significant emphasis on personal appearance, clothing, and beauty treatments. Earlier, male grooming products were limited to shaving creams, deodorants, aftershave colognes and shampoos. However, as men are becoming more individualistic in terms of developing their style, several products have been introduced for them. These products range from skincare essentials, such as moisturizers, facial creams, face masks and anti-aging products, to cosmetics including bronzers and concealers.
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As the attitude toward traditional masculinity has changed, owing to the rising trend of the metrosexual man and the increasing influence of celebrities and influencers, men are now extensively investing in grooming products. Moreover, a rise in the number of men’s salon is spurring the demand for male toiletries across the globe. Apart from this, several market players are coming up with innovations in electrical products, such as shavers and razors, by adding new performance features built on the latest technologies. From basic blades to body groomers and electric shavers, their product offerings have expanded, which in turn has provided a positive thrust to the market growth. The leading companies are also investing in marketing campaigns and promoting their products on social media platforms such as Facebook, Instagram and Snapchat.
IMARC Group provides an analysis of the key trends in each sub-segment of the global male grooming products market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, price range and distribution channel.
Breakup by Product:
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Male toiletries currently represent the most popular products.
Breakup by Price Range:
Mass products hold the largest market share across the globe since. They are preferred over premium products on account of their easy availability and affordability.
Breakup by Distribution Channel:
Amongst these, male grooming products are majorly distributed through supermarkets and hypermarkets as these stores provide a diverse variety of products from multiple brands.
Regional Insights:
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Region-wise, Europe holds the leading position in the market. The high living standards, coupled with the increasing demand for authentic and personalized male grooming products, are stimulating the growth of the market in the region.
Competitive Landscape:
The market is highly concentrated in nature, with the presence of a handful of players operating in the market, which include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV and Panasonic Corporation.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Product, Distribution Channel, Price Range, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV and Panasonic Corporation |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global male grooming products market was valued at US$ 74.5 Billion in 2021.
We expect the global male grooming products market to exhibit a CAGR of 6.46% during 2022-2027.
The rising trend of the metrosexual man, along with the increasing penetration of social media in
encouraging men to use various grooming products, is primarily driving the global male grooming
products market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
male grooming products.
Based on the product, the global male grooming products market can be segmented into male toiletries,
electric products, after shave lotions, and others. Among these, male toiletries currently hold the
majority of the global market share.
Based on the price range, the global male grooming products market has been divided into premium
products and mass products. Currently, mass products exhibit a clear dominance in the market.
Based on the distribution channel, the global male grooming products market can be categorized into
supermarkets and hypermarkets, pharmacy stores, online stores, and others. Among these,
supermarkets and hypermarkets account for the largest market share.
On a regional level, the market has been classified into Asia Pacific, North America, Europe, Middle East
and Africa, and Latin America, where Europe currently dominates the global market.
Some of the major players in the global male grooming products market include Procter & Gamble
Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy –
Louis Vuitton SE, L’Óreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV,
and Panasonic Corporation.
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