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The GCC online grocery market is currently witnessing robust growth. Online grocery platforms assist in purchasing fresh and packaged items, including dairy, cereals, vegetables, fruits, meat, seafood, drinks and snacks. They allow customers to choose from flexible payment options, select delivery slots and track the delivery process. Consequently, online grocery is gaining traction, particularly among the millennial population of the GCC region.
Individuals in the GCC region are mostly well connected and tech-savvy. This, in confluence with the boosting sales of smartphones and smart devices, represents one of the primary factors propelling the growth of the online grocery market. Moreover, the positive influence of social media platforms, such as Instagram and Facebook, along with the rising millennial population, which relies on these websites on a daily basis, is driving the market further. Apart from this, the surging cases of the coronavirus disease (COVID-19) have resulted in the implementation of lockdowns by governing authorities, adoption of social distancing measures to minimize the transmission of the pandemic and consequent disruptions in the supply chain. This, in turn, is positively influencing the online sales of groceries in the region. Looking forward, the market is expected to continue its robust growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC online grocery market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, business model, platform and purchase type.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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