Market Overview:

The GCC perfume market size reached US$ 2.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2027, exhibiting a growth rate (CAGR) of 5.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Perfume is a fragrant liquid which is prepared by combining water, alcohol, aroma compounds, essential oils, solvents and fixatives. Perfumes are formulated on the basis of different scent families such as green, oriental, musk, floral, woody, amber, herbaceous, etc. As compared to earlier, perfumes have, nowadays, become a necessity and are used on a daily basis. They help in improving the overall personality of a person by offering a pleasant scent to the human body. As a result, perfumes have gained immense traction in the GCC region. 

GCC Perfume Market Drivers

• Over the past few years, the tourism sector of the GCC region has experienced a significant growth which has triggered the surge in the duty-free sales. This acts as a major factor which has been boosting the perfume market in the region.
• In the GCC region, the disposable income of the consumers has been increasing owing to which they are able to afford premium categories of different fragrances and perfumes. This has contributed towards a propelling demand for good-quality perfumes across the region.
• As majority of the people in the GCC region follow Islamic beliefs, manufacturers have started producing fragrances and perfumes according to halal regulations which has positively influenced the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the GCC perfume market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on price, gender and product.

Breakup by Price:

• Premium Products
• Mass Products

Premium products currently represent the largest category of perfumes in the GCC region.

Breakup by Gender:

• Male
• Female
• Unisex

The perfume market in the GCC region has been segmented on the basis of categories which include unisex, female and male. Currently, unisex represents the most popular category.

Breakup by Product:

• Arabic
• French
• Others

Based on the product, the market has been segregated into Arabic and French perfumes. Arabic perfumes dominate the market, holding the majority of the market share.

Breakup by Region:

• Saudi Arabia
• UAE
• Kuwait
• Others
   

On a geographical front, Saudi Arabia enjoys the leading position in the GCC perfume market. Some of the other major markets include UAE and Kuwait.

Competitive Landscape:

The perfume market is fragmented in nature with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:

• Ajmal
• TFK
• Rasasi
• Arabian Oud
• Abdul samad Al qurashi

This report provides a deep insight into the GCC perfume market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the GCC perfume industry in any manner.

Report Coverage:

Key Questions Answered in This Report:

• How has the GCC perfume market performed so far and how will it perform in the coming years?
• What are the key regions in the GCC perfume market?
• What has been the impact of COVID-19 on the GCC perfume market?
• What are the key product types in the GCC perfume market?
• What are the major gender segments in the GCC perfume market?
• What has been the performance of the premium segment versus the mass segment?
• What are the various stages in the value chain of the GCC perfume market?
• What are the key driving factors and challenges in the GCC perfume market?
• What is the structure of the GCC perfume market and who are the key players?
• What is the degree of competition in the GCC perfume market?