GCC Periods Panties Market

GCC Periods Panties Market Size and Share:

The GCC periods panties market size was valued at USD 5.08 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.85 Million by 2033, exhibiting a CAGR of 14.5% during 2025-2033. Saudi Arabia dominated the market, holding a significant market share in 2024, owing to its large population, rising awareness of menstrual hygiene, and growing demand for sustainable products. Urbanization, higher disposable income, and widespread access to digital retail platforms have further driven product adoption, especially among young women seeking comfort, convenience, and eco-friendly alternatives. These factors contribute to the GCC periods panties market share, positioning the country as a key player in the global industry.

The GCC periods panties market is gaining momentum due to growing awareness about menstrual hygiene and increasing demand for sustainable, reusable alternatives to traditional sanitary products. Rising female workforce participation, especially in urban areas, is boosting interest in discreet and comfortable menstrual solutions. Environmental concerns around disposable pads and tampons are also encouraging consumers to adopt eco-friendly options like period underwear. The region’s rising disposable income and expanding e-commerce platforms are further facilitating product accessibility and brand visibility. Product innovations, such as moisture-wicking, odor-control, and leak-proof technologies, are enhancing appeal across different age groups. Marketing efforts that focus on body positivity and menstruation destigmatization are reshaping consumer attitudes. Additionally, government and NGO-led awareness campaigns around menstrual health are contributing to growing product adoption, particularly among younger women and teenagers.

Reusable menstrual wear is gaining popularity in the GCC as consumers seek eco-friendly, comfortable alternatives. Products like period panties and swimwear are seeing steady uptake, supported by local innovation and growing awareness. Early-stage investments are helping expand reach and normalize sustainable menstrual care across the region's evolving personal care landscape. For instance, in January 2024, Diva'Me raised USD 1 Million in pre-seed funding to expand its impact in the region. Co-founded by Nadine Audi in the UAE, the company offers over 30 reusable menstrual care products, including period panties and swimwear. Since its 2023 launch, it has sold 5,000 units across the GCC.

GCC Periods Panties Market Trends

Policy Push for Inclusive Menstrual Health

Menstrual equity is becoming a public priority, with global efforts driving improvements in awareness, access, and infrastructure. In the GCC, growing alignment with international initiatives is encouraging integration of menstrual health into education and sanitation systems, creating new opportunities for socially driven period care solutions, including reusable underwear. For example, over 500 million women and girls globally lack access to adequate menstrual hygiene facilities, and in low-income countries, 1 in 4 women report missing school or work due to menstruation. To address this, the World Bank is integrating menstrual health into its water, sanitation, education, and health projects. It supports policy development, school-based sanitation improvements, capacity-building for communities, and partnerships with NGOs and private players to promote awareness, access to products, and gender-sensitive infrastructure.

Rising Demand for Safe and Sustainable Menstrual Care

Based on the GCC periods panties market outlook, interest in chemical-free, eco-conscious period products is growing across the GCC, with consumers favoring certified organic and biodegradable options. Subscription-based models and community initiatives are gaining traction, aligning personal care with broader calls for health safety, convenience, and menstrual equity across public and private spaces. For instance, in September 2024, UAE-based FemTech startup Adaye launched certified organic and biodegradable menstrual care products across the GCC, including pads, tampons, and pantyliners free from harmful chemicals. Positioned to meet the region’s growing demand for safe, sustainable period care, Adaye also offers a customizable subscription model and promotes menstrual equity through community dispensers.

Growing Focus on Comfort-Driven Menstrual Solutions for Active Teens

Concerns around discomfort and self-consciousness during menstruation are influencing product preferences among younger consumers in the GCC. With many teenage girls disengaging from sports after their first period, demand is rising for menstrual wear that supports active lifestyles. Products offering leak protection, breathability, and discreet designs are gaining popularity, especially among adolescents seeking both physical comfort and emotional confidence. This shift is shaping innovation in reusable menstrual care tailored to the needs of active, younger users. These factors lead to the GCC periods panties market growth. The sector’s export performance underscores its potential as a key contributor to GCC’s agri-business and functional food categories on a global scale. A 2023 study by Nuffield Health found that 84% of teenage girls lost interest in sports and exercise after their first period. Additionally, 23% admitted feeling too self-conscious to engage in physical activities while menstruating.

GCC Periods Panties Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the GCC periods panties market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type, style, size, and distribution channel.

Analysis by Type:

• Reusable
• Disposable

Reusable stood as the largest type in 2024, holding around 63.5% of the market due to shifting consumer preferences toward sustainability and long-term cost savings. Unlike disposable menstrual products, reusable period panties offer extended usability, often lasting for several years with proper care. This appeals to environmentally conscious consumers aiming to reduce waste, especially in regions witnessing rising awareness about eco-friendly alternatives. Moreover, the increasing cost of single-use sanitary products has prompted consumers to consider one-time investments in durable, washable solutions. Based on GCC periods panties market forecast, the availability of stylish, comfortable, and leak-proof options is further expected to support adoption. E-commerce penetration and health education campaigns by local and global brands have also made these products more accessible, strengthening demand across urban and semi-urban parts of the GCC.

Analysis by Style:

• Boy Shorts
• Bikini
• Briefs
• Others

Briefs led the market with around 31.7% of market share in 2024, owing to their comfort, full coverage, and familiarity among consumers. Briefs offer a secure fit and enhanced leak protection, making them a practical choice for managing menstrual flow, especially during heavy days or overnight use. Their design appeals to a broad user base across age groups, including teenagers and working women seeking both comfort and reliability. The segment benefits from high consumer trust and acceptance, as briefs closely resemble traditional underwear styles. Brands are also launching breathable, moisture-wicking fabrics with odor control in this category, enhancing appeal. As awareness of menstrual hygiene rises in the GCC, demand for period briefs continues to grow steadily across retail and online platforms.

Analysis by Size:

• Small
• Medium
• Large

Medium led the market in 2024 because of its versatility and suitability for most menstruators across varying flow days. These products are designed to handle moderate bleeding, making them ideal for regular use throughout the menstrual cycle, especially on mid-flow days. Their balance of protection and comfort appeals to a wide demographic, including students, professionals, and active women. Medium absorbency options often come in a variety of styles and fabrics, enhancing user convenience without the bulk of high-absorbency alternatives. With growing awareness of menstrual health and sustainable hygiene products, the medium segment is increasingly preferred for its reusability, ease of care, and compatibility with the typical menstrual pattern in the region.

Analysis by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Retail Stores
• Online Stores
• Others

Supermarkets/hypermarkets led the market with around 40% of market share in 2024, due to their widespread reach, strong brand visibility, and consumer trust. These retail formats offer a wide variety of menstrual hygiene products, including period panties, allowing shoppers to compare features, prices, and brands in one location. Their prominence in urban and semi-urban areas ensures accessibility and convenience, encouraging first-time buyers to explore sustainable alternatives to disposable products. Promotional offers, in-store displays, and knowledgeable sales staff further support consumer adoption. Additionally, leading brands are prioritizing shelf space in these outlets to tap into the region’s growing health and wellness-conscious demographic, making supermarkets and hypermarkets instrumental in expanding market penetration and boosting overall product awareness.

Country Analysis:

• Saudi Arabia
• UAE
• Qatar
• Kuwait
• Oman
• Bahrain

In 2024, Saudi Arabia accounted for a significant share of the market. Increasing awareness around menstrual hygiene, especially among the younger female population, has pushed the adoption of sustainable and comfortable menstrual products. Urban centers such as Riyadh and Jeddah have seen a surge in premium product uptake due to growing health consciousness and changing consumer preferences. Furthermore, government-led initiatives supporting women’s health and education are indirectly boosting category acceptance. The influence of social media, along with a rise in e-commerce platforms promoting eco-friendly and reusable menstrual products, is also playing a critical role in expanding the consumer base in Saudi Arabia, thereby driving the overall market growth.

Competitive Landscape:

The market is experiencing activities across multiple fronts, including new product launches, research and development, brand collaborations, and hygiene awareness programs. Some players are exploring strategic partnerships and regional expansions. Funding activity remains limited, while government-led menstrual health initiatives are emerging gradually. Research efforts are geared toward enhancing comfort, absorbency, and sustainability. Among these, product innovation and R&D remain the most common practices, driven by consumer demand for performance, comfort, and environmentally friendly menstrual hygiene solutions. The report provides a comprehensive analysis of the competitive landscape in the GCC periods panties market with detailed profiles of all major companies, including:

• Modibodi
• Clovia
• Diva'Me
• Lore & Leaf
• AWWA Period Care
• Allhers
• Victoria's Secret
• Goshopia

Latest News and Developments:

• December 2024: INTIMINA launched its Bloom Period Underwear, an eco-friendly menstrual care product made from 95% organic cotton and 5% spandex. The underwear holds up to 20 ml of liquid, equivalent to four regular tampons, and is free from PFAS and OEKO-TEX certified. With growing demand for sustainable options, the product targets global markets, including the GCC, where INTIMINA already offers a range of intimate wellness products through major e-commerce platforms.
• March 2024: Eicher Goodearth Private Limited launched Mahina, a reusable, leak-proof period underwear brand. It presents a strong opportunity for expansion into the GCC, where sustainable and discreet menstrual solutions are gaining traction. With its 12-hour protection, natural materials, and four absorbency levels, Mahina aligns with the region’s rising demand for eco-friendly personal care. Its reusability and durability also support ongoing sustainability goals across Gulf nations.

GCC Periods Panties Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC periods panties market from 2019-2033.
• The GCC periods panties market research report provides the latest information on the market drivers, challenges, and opportunities in the regional market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key markets within each country.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC periods panties industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.