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The GCC set-top box market is currently witnessing moderate growth. A set-top box (STB) is attached to a communication channel, such as a phone or Integrated Services Digital Network (ISDN), to receive and decode digital television signals. It can be accessed using multiple TV delivery methods, including terrestrial, cable, internet and satellite. It supports videoconferencing, home networking, internet protocol (IP) telephony, video-on-demand and other internet multimedia services. At present, it is gaining traction across the GCC region due to rapid urbanization and inflating disposable incomes of individuals.
Significant advancements in digital technology, coupled with the rising adoption of broadband services, represents one of the key factors impelling the market growth in the GCC region. Moreover, the integration of motion sensors and cameras in STBs is positively influencing the market growth. Furthermore, the leading players are introducing smart remotes for operating STBs using gesture control. These remotes use ultrasonic sensors to detect hand gestures and infrared (IR) light-emitting diodes (LEDs) to transmit decoded signals to the STB. Market players are also collaborating with content and internet service providers (ISPs) to drive the sales of STBs in the region. Apart from this, the escalating demand for Over the Top (OTT) media services due to the sudden outbreak of the coronavirus disease (COVID-19) and the increasing time spent indoors to follow social distancing practices is creating a favorable impact on the market growth. Looking forward, IMARC Group expects the market to exhibit steady growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC set-top box market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type, resolution, end user, service type and distribution.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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