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The global Over the Top (OTT) market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 19% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
The OTT refers to the media service that facilitates the delivery of audio, video and digital media content over the internet. This content gets transmitted over various electronic devices, such as smartphones, smart televisions and other connected devices without requiring a multi-system operator for the distribution. This service offers unlimited data streaming and enables viewers to access content as per their convenience. Apart from this, OTT is also used for streaming music, live broadcasting, watching educational channels, advertising and communication.
The growing media and entertainment industry, along with the rising sales of smart computing devices across the globe, is one of the key factors driving the growth of the market. In line with this, widespread adoption of OTT services and high-quality streaming content over devices, such as smartphones, laptops, smart televisions, computers and tablets, is further contributing to the market growth. In comparison to the traditionally used cables and satellite television sets, devices offering OTT media services provide higher portability, convenience, accessibility and connectivity. Furthermore, the deployment of artificial intelligence (AI) by OTT service providers is also providing a boost to the market growth. Service providers are increasingly utilizing advanced technologies to analyze users’ preferences and offer them customized content. This improves the overall experience of the user, thus favoring the adoption rates of OTT. Additionally, significant developments in the communication infrastructure and increasing penetration of high-speed internet across emerging nations, are also creating a positive outlook for the market. Other factors, including rapid urbanization, inflating disposable incomes and increasing consumer expenditure on entertainment and related services, along with extensive research and development (R&D) activities, are expected to drive the market in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global Over the Top (OTT) market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type and vertical.
Breakup by Component:
Breakup by Platform Type:
Breakup by Deployment Type:
Breakup by Content Type:
Breakup by Revenue Model:
Breakup by Service Type:
Breakup by Vertical:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Amazon, Eros International, Facebook Inc., Google Inc., Hulu, IBM, Limelight Networks, Microsoft Corporation, Netflix, Nimbuzz, Star India, Tencent, Telstra, The Walt Disney Company, Yahoo!, etc.
|Base Year of the Analysis||2020|
|Segment Coverage||Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Amazon, Eros International, Facebook Inc., Google Inc., Hulu, IBM, Limelight Networks, Microsoft Corporation, Netflix, Nimbuzz, Star India, Tencent, Telstra, The Walt Disney Company and Yahoo!|
|Customization Scope||10% Free Customization|
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|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
Key Questions Answered in This Report:
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