GCC Soft Skills Training Market

Market Overview:

The GCC Soft Skills Training market size reached US$ 504 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,059 Million by 2028, exhibiting a growth rate (CAGR) of 13.2% during 2023-2028. The growing emphasis of individuals on workplace collaboration and teamwork, increasing recognition of the importance of effective communication, and changing job requirements across the country are among the key factors driving the market growth.

Soft skills training refers to a structured learning process designed to enhance and develop an individual's interpersonal skills, personal attributes, and behavioral competencies. It focuses on improving the non-technical skills essential for success in various professional and social environments. Soft skills training programs typically cover a wide range of areas, including communication skills, emotional intelligence, teamwork, leadership, problem-solving, time management, adaptability, and conflict resolution. The training is commonly delivered through workshops, seminars, online courses, coaching sessions, or a combination of these methods. During soft skills training, participants are provided with knowledge, strategies, and practical exercises to improve their skills and enhance their effectiveness in interpersonal interactions. They learn techniques for active listening, effective communication, building rapport, managing emotions, collaborating with others, and resolving conflicts constructively.

The GCC soft skills training market is primarily driven by the increasing focus of the corporate sector on comprehensive employee development. Moreover, governments of numerous GCC countries have implemented supportive initiatives to bridge the skill gap among professionals, thereby propelling the market growth. Apart from this, the rising use of soft skills training by various industries such as hospitality, healthcare, retail, and media to improve customer service, enhance employee retention and job satisfaction, and boost overall productivity has catalyzed the market growth. Apart from this, the escalating adoption of digital platforms and numerous technological advancements, including the integration of cloud computing, virtual reality (VR), and artificial intelligence (AI) in training methods that provides organizations with innovative ways to deliver effective training and optimize their resources, is positively influencing the market growth. Furthermore, the inclusion of soft skills training programs in academic institutions and universities incorporating these programs into their curricula to prepare students for lucrative employment opportunities, aligning education with industry demands is contributing to the market growth.

GCC Soft Skills Training Market Trends/Drivers:

Economic Diversification and Human Capital Development

One of the main drivers of the GCC soft skills training market is the region's focus on economic diversification and human capital development. Traditionally reliant on oil revenues, several GCC countries are actively working toward reducing their dependence on oil and transitioning to diversified and knowledge-based economies. This shift requires a skilled workforce capable of driving innovation, entrepreneurship, and sustainable growth. Soft skills are considered vital in this process as they foster creativity, adaptability, effective communication, teamwork, and leadership abilities. By investing in soft skills training, organizations and governments aim to develop a workforce that can navigate the changing economic landscape, excel in customer service, and contribute to overall productivity and competitiveness.

Increasing Employability and Career Enhancement

The rising demand for enhancing employability and career prospects represents another major factor supporting the growth of the GCC soft skills training industry. The region's job market has become increasingly competitive, and employers are placing greater emphasis on hiring individuals with strong soft skills alongside technical expertise. Soft skills such as communication, problem-solving, critical thinking, leadership, and emotional intelligence are highly sought after by employers as they contribute to greater workplace productivity, collaboration, and employee engagement. Individuals recognize the need to develop these skills to stand out in the job market, secure better career opportunities, and advance professionally. Soft skills training equips individuals with the ability to navigate multicultural environments, communicate effectively across diverse backgrounds, and adapt to different business practices and customs.

GCC Soft Skills Training Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the GCC soft skills training market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on soft skill type, channel provider, sourcing, delivery mode and end use industry.

Breakup by Soft Skill Type:

• Management and Leadership
• Administration and Secretarial
• Communication and Productivity
• Personal Development
• Teamwork
• Others
   

Communication and productivity represent the most popular type of soft skill

The report has provided a detailed breakup and analysis of the market based on the soft skill type. This includes management and leadership, administration and secretarial, communication and productivity, personal development, teamwork, and others. According to the report, communication and productivity represented the largest segment.

Communication is a vital soft skill that encompasses the ability to convey and exchange information, ideas, and emotions with others effectively. It involves both verbal and non-verbal communication, active listening, clarity of expression, and adaptability in different social and professional contexts. Productivity as a soft skill refers to the ability to manage time effectively, prioritize tasks, set goals, maintain focus, and complete work efficiently and with high quality. The region's globalization and cross-cultural collaboration require individuals to possess strong communication skills to interact with diverse populations and navigate multicultural environments effectively. Moreover, the augmenting demand for customer service excellence across various industries in the GCC region, such as hospitality, tourism, retail, and healthcare, is propelling the market growth.

Breakup by Channel Provider:

• Corporate/ Enterprise
• Academic/ Education
• Government
   

Corporate/ enterprise accounts for the majority of the market share

A detailed breakup and analysis of the market based on the channel provider has also been provided in the report. This includes corporate/ enterprise, academic/ education, and government. According to the report, corporate/enterprise accounted for the largest market share.

Corporate or enterprise channel providers refer to companies and organizations that offer GCC soft skills training programs and services to other businesses and professionals. These channel providers specialize in delivering soft skills training tailored to the specific needs of corporate clients, aiming to enhance the skills and capabilities of their workforce. Businesses in the GCC region increasingly recognize the importance of nurturing a skilled and competent workforce to remain competitive in today's dynamic business landscape. Soft skills training plays a pivotal role in developing employees' communication, leadership, teamwork, and other essential interpersonal abilities. Corporate channel providers also offer customized training solutions that align with the specific goals, industry requirements, and organizational culture of their clients, providing targeted skill development opportunities.

Breakup by Sourcing:

• In-house
• Outsourced
   

Outsourced holds the largest share in the market

A detailed breakup and analysis of the market has been provided based on the sourcing. This includes in-house and outsourced. According to the report, outsourced accounted for the largest market share.

The term "outsourced" refers to the state or condition of having delegated or contracted out specific tasks, functions, or processes to external third-party entities. Outsourced training offers access to specialized expertise. External training providers often have a dedicated focus on developing and delivering soft skill training programs. They possess in-depth knowledge, experience, and resources specifically tailored to meet the diverse needs of organizations in the GCC region. Outsourcing allows companies to leverage the economies of scale offered by external providers who can deliver training to multiple organizations. This further results in reduced costs for individual businesses while still receiving high-quality training solutions, thereby accelerating the market expansion.

Breakup by Delivery Mode:

• Online
• Offline
   

Offline represents the most widely used delivery mode

A detailed breakup and analysis of the market has been provided based on the delivery mode. This includes online and offline. According to the report, offline accounted for the largest market share.

Offline delivery mode in the context of soft skill training refers to conducting training programs through physical, in-person interactions between trainers and participants. It involves workshops, seminars, classroom-style sessions, or one-on-one coaching held in a physical training facility or corporate setting. This mode of delivery allows face-to-face engagement, real-time communication, and immediate feedback between trainers and participants. Several drivers contribute to the dominance of the offline delivery mode in the GCC soft skill training market. Cultural preferences play a significant role in driving the market toward growth. Apart from this, the GCC region values personal connections and direct human interaction. Therefore, face-to-face training aligns with the cultural norms, providing participants with the opportunity to engage in discussions, ask questions, and build rapport with trainers and peers, favoring the segment growth.

Breakup by End Use Industry:

• BFSI
• Hospitality
• Healthcare
• Retail
• Media and Entertainment
• Others
   

BFSI hold the largest share in the market

A detailed breakup and analysis of the market has been provided based on end use industry. This includes BFSI, hospitality, healthcare, retail, media and entertainment, and others. According to the report, BFSI accounted for the largest market share.

BFSI stands for Banking, Financial Services, and Insurance. It is an acronym that represents the combined sector comprising banking institutions, financial service providers, and insurance companies. The BFSI sector plays a crucial role in the economy by facilitating financial transactions, managing risks, and providing various financial services to individuals, businesses, and governments. The BFSI sector in the GCC region plays a pivotal role in driving the demand for soft skill training by emphasizing the importance of effective communication, customer service excellence, leadership, and adaptability in banking, financial services, and insurance professions.

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain
   

Saudi Arabia exhibits a clear dominance in the market

A detailed breakup and analysis of the market has been provided based on country. This includes Saudi Arabia, the UAE, Qatar, Oman, Kuwait, and Bahrain. According to the report, Saudi Arabia accounted for the largest market share.

Saudi Arabia, as the largest economy in the GCC region, held the biggest share in the market, playing a significant role in driving the demand for soft skill training. The Kingdom's Vision 2030 initiative focuses on economic diversification, emphasizing the development of a more knowledge-based economy. This heightened emphasis on human capital development has led to a rise in demand for soft skills, such as communication, leadership, problem-solving, and customer service excellence. Saudi Arabia's commitment to enhancing the skills and capabilities of its workforce has further resulted in increased investments in soft skill training programs, both through government initiatives and private sector organizations, supporting the growth of the GCC soft skill training market.

Competitive Landscape:

The market has been witnessing steady growth in recent years as various key players have made several innovations and advancements to meet the evolving demands of consumers and businesses. The leading industry players are adopting advanced technologies in soft skills training delivery. E-learning platforms and virtual training environments have also gained immense prominence in GCC, enabling participants to access training materials, resources, and interactive modules remotely. Numerous vendors are integrating gamification elements into training programs. Gamified learning approaches incorporate game-like elements, such as rewards, challenges, and competition, to make the training experience more engaging and enjoyable. Mobile learning has also emerged as an innovation in the GCC soft skill training market. With the widespread use of smartphones and tablets, training materials and resources can be accessed on-the-go through mobile applications.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

GCC Soft Skills Training Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the GCC soft skills training market from 2017-2028.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the GCC soft skills training market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the GCC soft skills training industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.