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The GCC sports and energy drinks market is expected to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Sports and energy drinks refer to water-based beverages consumed while performing physical and sports-related activities. They are a rich source of caffeine and essential nutrients, such as carbohydrates, vitamins, minerals and electrolytes, and aid in hydrating and rejuvenating the body. They are available in a wide variety of flavors, such as strawberry, apple, cranberry, lime and pineapple, and are consumed to replenish the lost electrolytes in the body and provide an instant boost of energy. They also aid in reducing fatigue, enhancing concentration and facilitating weight loss.
The increasing inclination toward a healthy lifestyle and awareness regarding physical fitness among the masses is one of the key factors driving the market. The rise in disposable incomes has led to increasing consumer spending on maintaining their physical well-being, thereby enhancing the demand for healthy sports and energy drinks. Furthermore, the rising number of gym and fitness centers across the region that endorse and encourage the consumption of energy drinks for optimal performance are also contributing to the market growth. Additionally, the continual launch of product variants using natural ingredients with added health benefits is acting as another major growth-inducing factor. Moreover, aggressive brand promotions and the utilization of attractive packaging solutions, along with the widespread and convenient distribution through organized retail channels, are anticipated to drive the market further in the GCC region.
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC sports and energy drinks market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on product type, packaging type, distribution channel, type and target consumer.
Sports Drinks Market
Energy Drinks Market
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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