Sports and Energy Drinks Market

Sports and Energy Drinks Market Size:

The global sports and energy drinks market size reached US$ 112.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 198.7 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction of innovative formulas with natural ingredients and functional enhancements are some of the major factors propelling the market.

Sports and Energy Drinks Market Analysis:

• Major Market Drivers: The market is expanding due to rising consumer health consciousness and increased understanding of the value of physical fitness and performance-enhancing supplements.
• Key Market Trends: The growing popularity of functional beverages and snacks drafted to help consumers achieve specific fitness goals, like pre- and post-workout nutrition, and the shift toward natural and organic ingredients to satisfy health-conscious consumers represent major market trends.
• Geographical Trends: The well-established fitness cultures and high levels of disposable money in North America and Europe are driving market growth. Besides, urbanization and rising disposable incomes are contributing to the rapid rise of emerging markets in Asia-Pacific, especially China and India.
• Competitive Landscape: Some of the major market players in the sports and energy market include Abbott Nutrition Co., AJE Group, Britvic PLC, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Keurig Dr Pepper Inc., Living Essentials, Cloud 9 Beverages Private Limited and Vitale Beverages Pvt Ltd, etc.
• Challenges and Opportunities: For market key participants, regulatory issues pertaining to labeling and health claims present challenges. Opportunities include creating innovative goods for niche markets, such as plant-based or vegan options drinks, and growing distribution networks to access unexplored markets, thus creating sports and energy drinks market oppurtunities for growth and development.
   

Sports and Energy Drinks Market Trends:

Increasing health and fitness awareness among individuals

Individuals who are concerned about their health and fitness frequently look for easy ways to maintain their active lifestyles. Energy and sports drinks offer a quick and easy way to rehydrate, replace lost electrolytes, and boost energy levels without requiring a lot of planning. They can also be consumed on-the-go which fits in nicely with the hectic schedules of consumers who are committed to achieving their fitness and health objectives. The necessity of adequate hydration and electrolyte replacement has grown more evident in today's world, as more individuals become health-conscious and participate in physical activities. According to the Bureau of Labor Statistics, 19.3 percent of the U.S. population was engaged in sports and exercise each day in 2019. Moreover, in 2022, it was found that 21.2 percent of men in the United States participated in sports, exercise, and recreational activities daily, compared to only 19.1 percent of women.

The rising participation in sports activities

These days, as more individuals participate in sports, there is an increasing demand for adequate electrolyte and hydration replenishment. Sports and other physical activity can cause increased sweating, which causes the body to lose fluids and electrolytes. Athletes and other active individuals use sports drinks, which are refined to hydrate and replenish vital minerals, to stay hydrated and avoid dehydration. In addition, those who play sports and are athletes look for methods to increase their stamina, endurance, and general performance. According to the 2023 SFIA Topline Participation Report, the number of Americans engaging in sports, fitness exercises, or outdoor recreational activities in 2022 surpassed the figures of the previous five years. The findings indicated that in 2022, 77.6% of all Americans, equivalent to 236.9 million individuals, participated in at least one activity throughout the year. This represents a 9.2% increase in overall participation rates compared to 2017 and a 1.9% increase compared to 2021.

The introduction of innovative formulas with natural ingredients and functional enhancements

The advent of sports and energy drinks with natural formulae has tapped into consumers' interests as they become more health-conscious and seek out items with natural ingredients. People searching for healthier and more environmentally friendly solutions are drawn to beverages made with organic or plant-based components, as well as natural sugars, tastes, and colors. Moreover, artificial sweeteners, tastes, and colors are frequently found in conventional sports and energy drinks. As a result, producers are utilizing natural substitutes to draw in customers who are concerned about their health. Additionally, products that offer benefits beyond energy and hydration including added vitamins, minerals, antioxidants, or adaptogenic herbs are being introduced, which is driving the market's expansion and reflecting the latest sports and energy drinks market statistics. For instance, in March 2024, Red Bull Introduced the latest addition to its lineup which is the Red Bull Summer Edition Curuba Elderflower which combines the energizing qualities of the Red Bull energy drink with a vibrant blend of curuba, citrus, melon, and a delightful elderflower undertone.

Sports and Energy Drinks Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product type, packaging type, type, distribution channel and target consumer.

Sports Drinks Market:

Breakup by Product Type:

• Isotonic
• Hypertonic
• Hypotonic
   

Isotonic drinks accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes isotonic, hypertonic, and hypotonic. According to the report, isotonic drinks represented the largest segment.

Isotonic beverages are refined to quickly replace electrolytes and hydrate consumers. Electrolyte balance includes sodium, potassium, and magnesium which helps the body replenish its fluid and mineral stores, athletes and anyone participating in strenuous physical activity often choose isotonic drinks. Additionally, these beverages are essential for improving stamina and physical performance when exercising. Isotonic drinks contain carbohydrates, which work as a rapid energy source and support energy levels during sustained physical activity. Additionally, various flavors and types of isotonic drinks are available to accommodate a wide range of consumer preferences. As numerous ranges of choices are available, customers with varying taste preferences can enjoy a more customized experience, thus generating the sports and energy drink market revenue. In July 2023, World Health Organization and International Agency for Research on Cancer (IARC), and the Food and Agriculture Organization (FAO) Joint Expert Committee on Food Additives (JECFA), released assessments regarding the health effects of the non-sugar sweetener aspartame. They noted limited evidence suggesting potential carcinogenicity in humans, leading IARC to classify aspartame as possibly carcinogenic to humans (IARC Group 2B), while JECFA reaffirmed the acceptable daily intake of 40 mg/kg body weight, changing the market demand, as aspartame is widely employed in the product.

Breakup by Packaging Type:

• Bottle (Pet/Glass)
• Can
• Others
   

Bottle (Pet/Glass) hold the largest share in the industry

A detailed breakup and analysis of the market based on the packaging type has also been provided in the report. This includes bottle (pet/glass), can, and others. According to the report, bottles accounted for the largest market share.

Bottles make it easy for customers to transport and carry the product with them for a variety of activities, which is changing the sports and drink market outlook. According to the IMARC GROUP, the global PET bottles market size is anticipated to expand to US$ 60.3 Billion by 2032, reflecting a compound annual growth rate (CAGR) of 3.3% from 2024 to 2032. Bottles are convenient to carry about for on-the-go drinking during sporting events, outdoor activities, or exercises because of their small size and shape. Additionally, bottles are convenient to carry in purses, rucksacks, or cup holders, allowing users to keep hydrated and alert whenever and wherever they need to. In addition, they have a longer shelf life than other types of packaging like pouches or cans. Additionally, bottles provide a large surface area for marketing and branding.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others
   

Supermarkets and Hypermarkets is the predominant market segment

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets stock a variety of goods, such as energy and sports drinks from different manufacturers. They usually provide beverage sections with a variety of sports and energy beverages to accommodate a range of customer tastes. Users can compare various brands, flavors, and variations all in one place, which makes supermarkets and hypermarkets ideal places to buy energy and sports drinks due to their large selection.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

North America leads the market, accounting for the largest sports and energy drinks market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America has a strong sports culture, with a wide range of sports activities and high participation rates. The region is home to major sports leagues, professional teams, and significant sporting events. As a result, the emphasis on fitness, athletics, and physical performance drives the demand for sports and energy drinks, creating a conducive environment for market growth. Moreover, the region has experienced a growing focus on health and wellness, with consumers becoming increasingly conscious of their fitness, nutrition, and overall well-being. This trend has led to increased adoption of healthier lifestyle choices, including regular exercise and physical activities, thus escalating the demand for energy drinks. The accessibility of these beverages in different regions contributes to their market dominance. According to Forbes, Gatorade, produced by PepsiCo, is distributed across more than 80 nations and holds a dominant share of 46% in the global sports drink market. Renowned athletes such as Derek Jeter, Dwyane Wade, Peyton Manning, Serena Williams, and Usain Bolt serve as brand ambassadors for Gatorade.

Energy Drinks Market:

Breakup by Product:

• Alcoholic
• Non-Alcoholic
   

Non-alcoholic drinks currently hold the majority of the market share

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes alcoholic and non-alcoholic. According to the report, non-alcoholic energy drinks accounted for the largest market share.

Energy drinks are primarily consumed for their energizing properties and the ability to provide a quick boost of energy. Non-alcoholic energy drinks fulfill this purpose effectively without the use of alcohol. They are formulated with ingredients such as caffeine, taurine, B-vitamins, and other stimulants that help combat fatigue, improve focus, and increase alertness. Moreover, non-alcoholic energy drinks have a broader consumer appeal as they can be consumed by a wide range of individuals, including those who do not consume alcohol due to personal preference, health reasons, or cultural/religious beliefs.

Breakup by Type:

• Non-Organic
• Organic
   

Non-organic energy drinks currently represent the leading category

A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes non-organic and organic. According to the report, non-organic energy drinks accounted for the largest market share.

Non-organic energy drinks have been on the market for a longer period and have established a strong presence and brand recognition among consumers. Brands such as Red Bull, Monster Energy, and Rockstar have been dominant players in the industry, with extensive distribution networks and loyal customer bases. Moreover, energy drinks are formulated with specific ingredients to deliver energy-boosting effects. Caffeine, taurine, B vitamins, and other stimulants are commonly included to provide a quick energy surge and enhance mental alertness, which contributes to their market growth. As a result, the leading players are introducing products packed with these ingredients to expand their market share. For example, in January 2024, Rockstar Energy Drink revealed the introduction of Rockstar Focus, the latest inclusion in the brand's expanding energy lineup. It is crafted to provide consumers with energy and a cognitive boost aiming to enhance focus effectively.

Breakup by Packaging Type:

• Bottle (Pet/Glass)
• Can
• Others 
   

Bottle (Pet/glass) currently hold the largest market share

A detailed breakup and analysis of the market based on the packaging type has also been provided in the report. This includes bottle (pet/glass), can, and others. According to the report, bottle (pet/glass) accounted for the largest market share.

Bottles are widely available and distributed across various retail channels, including supermarkets, convenience stores, gyms, and vending machines. The popularity of bottles as a packaging format ensures their accessibility to consumers in different regions and markets. The widespread availability and distribution networks are contributing to the larger market share of bottled energy drinks. Moreover, bottles have labels, wraps, or shrink sleeves on bottles that help create brand recognition, influence consumer purchasing decisions, and differentiate products in a highly competitive market.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others
   

Supermarkets and hypermarkets currently represent the largest distribution channel

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets stock a variety of goods, such as energy and sports drinks from different manufacturers. They usually provide beverage sections with a variety of sports and energy beverages to accommodate a range of customer tastes. Users can compare various brands, flavors, and variations all in one place, which makes supermarkets and hypermarkets ideal places to buy energy and sports drinks due to their large selection. It reflects the sports and energy drinks market overview, showcasing the diverse options available for consumers.

Breakup by Target Consumer:

• Teenagers
• Adults
• Geriatric Population
   

Energy drinks are mostly consumed by adults

A detailed breakup and analysis of the market based on the target consumer has also been provided in the report. This includes teenagers, adults, and geriatric population. According to the report, adults accounted for the largest market share.

Adults are more likely to engage in regular physical activities and exercise compared to other age groups. They often participate in sports, workouts, or fitness routines to maintain a healthy lifestyle due to the growing prevalence of chronic diseases caused by sedentary lifestyles. One-third of the global population aged 15 years and older engages in insufficient physical activities, which affects health. The mean daily duration of sedentary behavior is 8.3 hours among the Korean population and 7.7 hours among the American adult population. Consequently, the associated health problems are on the rise. Sports and energy drinks are popular among adults as they provide hydration, electrolyte replenishment, and an energy boost during and after physical activities, aligning with their fitness consciousness and active lifestyle.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

North America leads the market, accounting for the largest sports and energy drinks market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America market is driven by the well-established fitness culture and high disposable incomes individuals. Sports and energy drinks recent developments include strong demand for performance-enhancing beverages, driven by the fitness-conscious population and the popularity of sports activities. According to the Outdoor industry.org data in 2021, a record-breaking 164.2 million individuals, comprising 54% of Americans aged 6 and above, engaged in outdoor recreational activities at least once. This surge marked the highest participation rate recorded to date while the outdoor participant base experienced a significant 6.9% increase since March 2020.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the metal fiber industry include Abbott Nutrition Co., AJE Group, Britvic PLC, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Keurig Dr Pepper Inc., Living Essentials, Cloud 9 Beverages Private Limited and Vitale Beverages Pvt Ltd, etc.
• At present, companies are constantly innovating to introduce new flavors, formulations, and packaging options to cater to changing consumer preferences and demand for healthier alternatives. It includes introducing drinks with natural ingredients, lower sugar content, and functional benefits such as hydration and performance enhancement. They are investing heavily in marketing and branding efforts to build brand recognition and loyalty. This includes sponsorships of sports events, athletes, and teams to associate their brands with fitness, athleticism, and energy. Apart from this, collaborations with other key players help increase the accessibility and visibility of sports and energy drinks market growth. For instance, in April 2023, Heineken acquired Distell Group Holdings Ltd. and Namibia Breweries Ltd. and launched Heineken Beverages.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

• March 2024: Monster energy ultra introduced new fantasy ruby red in first ever augmented reality (AR) reveal of a beverage can. During an event held in Venice, Los Angeles, attendees were transported into a mixed-reality environment that vividly represented the essence of the beverage. A prominent feature was a towering 10-foot Monster Ultra can installation. The artistically crafted cans, conceptualized by artist Pinky Taylor, served as the inspiration for the entire event space, providing guests with a captivating fusion of art and technology, stimulating their senses through a multi-dimensional journey.

Sports and Energy Drinks Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the sports and energy drinks market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global sports and energy drinks market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the sports and energy drinks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.