The global sports and energy drinks market reached a value of US$ 86.9 Billion in 2019. Sports and energy drinks refer to beverages which replenish electrolytes and carbohydrates in the body while engaging in sports and fitness activities. Sports drinks are widely consumed by athletes and sports enthusiasts as these drinks are rich in chlorides, calcium, sodium, magnesium and potassium. On the other hand, energy drinks contain sugar and stimulant compounds which provide mental and physical stimulation to consumers. Energy drinks can be both aerated and non-aerated which may contain caffeine, amino acids, herbal extracts and sweeteners. As these drinks offer an instant boost of energy, their demand is proliferating across the globe, especially among millennials. Looking forward, the market value is expected to reach US$ 132.2 Billion by 2025, expanding at a CAGR of around 7.2% during 2020-2025.
Global Sports and Energy Drinks Market Drivers:
The growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide. Additionally, as consumers are becoming conscious about the health issues caused by the regular consumption of non-organic sports and energy drinks, several manufacturers are launching drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts. Moreover, they are developing their products by including varied ingredients and different packaging techniques like pill-shaped bottles. Apart from this, companies are investing in innovative marketing and advertising strategies to widen their product portfolio. They are also introducing tailor-made flavors and limited-edition products, for instance, Monster Beverage Corporation launched its Valentino Rossi special edition citrus-flavored energy drink in 2014 which targeted a specific consumer-base. Some of the other factors that are contributing to the growth of the sports and energy drinks market include changing lifestyles, altering food preferences and long working hours of consumers.
KEY QUESTIONS ANSWERED IN THIS REPORT
The sports and energy drinks market size reached US$ 86.9 Billion in 2019.
According to IMARC Group estimates, the sports and energy drinks market will reach a value of US$ 132.2 Billion by 2025.
One of the major trends in the sports and energy drinks market is the rising health-consciousness among consumers.
At present, isotonic drinks represent the most popular product type in the sports drink market. Whereas, alcohol-based drinks are the most popular segment, holding the largest energy drinks market share.
On the basis of the target consumer, energy drinks are mostly consumed by adults.
The major sports and energy drinks manufacturers are Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D'angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd.
Region-wise, North America enjoys the leading position in the global sports and energy drinks market.
Presently, convenience stores represent the largest distribution channels for both sports and energy drinks.
The sports and energy drinks market is anticipated to exhibit a CAGR of 7.2% during 2020-2025.
The growth of the sports and energy drinks market can be attributed to the numerous advantages offered by these drinks, such as improving concentration, reducing fatigue, providing energy and enhancing athletic performance.
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