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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global sports and energy drinks market size reached US$ 98 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 149.8 Billion by 2027, exhibiting a growth rate (CAGR) of 7.27% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Sports and energy drinks, also known as electrolyte drinks, are caffeinated, non-alcoholic beverages that help promote mental and physical stimulation while performing sports and physical training. They are an excellent source of carbohydrates, vitamins, minerals, sodium, magnesium, potassium, and amino acids that boost instant energy. They help replenish electrolytes lost while performing fitness activities and promote hydration. At present, they are available in carbonated and non-carbonated variants, along with a wide range of flavors, such as strawberry, cranberry, lime, apple, and pineapple.

Global Sports and Energy Drinks Market Trends:

The growing participation of individuals in sports and physical activities to maintain a healthy lifestyle is catalyzing the demand for sports and energy drinks. In addition, the rising awareness among individuals about the impact of rehydration immediately after an intense workout is increasing the sales of sports and energy drinks. Along with this, rising consumer expenditure on lifestyle and fitness activities is driving the demand for these products, which is offering lucrative growth opportunities to manufacturers. Furthermore, leading manufacturers are launching new variants of energy drinks containing natural ingredients, including organic guarana and raw green coffee bean extracts. They are also focusing on introducing customized flavors and premium variants with attractive packaging, which is driving the market. Additionally, various leading companies are focusing on innovative marketing and advertising strategies through social media platforms to expand their product portfolio and increase overall sales. Moreover, the expansion of organized distribution channels, such as hypermarkets, supermarkets, general stores, and convenience stores, is driving the market. The proliferation of the e-commerce industry providing free doorstep delivery with exciting discounts and secured payment methods is strengthening the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sports and energy drinks market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type, packaging type, type, distribution channel and target consumer.

Sports Drinks Market

  • Breakup by Product Type:
    • Isotonic
    • Hypertonic
    • Hypotonic
       

Isotonic drinks presently hold the largest market share as they offer carbohydrates and help quickly replace the fluids lost during high-intensity interval training sessions (HIIT).

  • Breakup by Packaging Type:
    • Bottle (Pet/Glass)
    • Can
    • Others 
       

Bottles are the most preferred form of packaging material as they help maintain the internal temperature of the packed products and prevent spoilage.

  • Breakup by Distribution Channel:
    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Online
    • Others
       

Supermarkets and hypermarkets currently account for the largest market share as they offer a wide range of products with easy accessibility.

  • Breakup by Region:
    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • Latin America 
       

North America exhibits a clear dominance in the market due to the rapidly increasing number of people participating in fitness activities across the region.

Energy Drinks Market

  • Breakup by Product:
    • Alcoholic
    • Non-Alcoholic
       

Non-alcoholic drinks currently hold the majority of the market share.

  • Breakup by Type:
    • Non-Organic
    • Organic 
       

Non-organic energy drinks currently represent the leading category.

  • Breakup by Packaging Type:
    • Bottle (Pet/Glass)
    • Can
    • Others 
       

Bottles (PET/glass) currently hold the largest market share.

  • Breakup by Distribution Channel:
    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Online
    • Others 
       

Supermarkets and hypermarkets currently represent the largest distribution channel accounting for the majority of the market share.

  • Breakup by Target Consumer:
    • Teenagers
    • Adults
    • Geriatric Population 
       

Adults currently account for the majority of the market share.

  • Breakup by Region:
    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • Latin America 
       

North America currently dominates the global market accounting for the largest market share.

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Packaging Type, Distribution Channel, Type, Target Consumer, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Sports Drinks Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Region
        5.4.1    North America 
        5.4.2    Europe 
        5.4.3    Asia Pacific 
        5.4.4    Middle East and Africa 
        5.4.5    Latin America
    5.5    Market Breakup by Product Type
        5.5.1    Isotonic
        5.5.2    Hypertonic
        5.5.3    Hypotonic
    5.6    Market Breakup by Packaging Type
        5.6.1    Bottle (Pet/Glass)
        5.6.2    Can
        5.6.3    Others 
    5.7    Market Breakup by Distribution Channel
        5.7.1    Supermarkets and Hypermarkets 
        5.7.2    Convenience Stores  
        5.7.3    Online  
        5.7.4    Others  
    5.8    Market Forecast
6   Global Energy Drinks Market 
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19
    6.4    Market Breakup by Region
        6.4.1    North America 
        6.4.2    Europe 
        6.4.3    Asia Pacific 
        6.4.4    Middle East and Africa 
        6.4.5    Latin America
    6.5    Market Breakup by Product
        6.5.1    Alcoholic 
        6.5.2    Non-Alcoholic 
    6.6    Market Breakup by Type
        6.6.1    Non-Organic
        6.6.2    Organic
    6.7    Market Breakup by Packaging Type
        6.7.1    Bottle (Pet/Glass) 
        6.7.2    Can
        6.7.3    Others
    6.8    Market Breakup by Distribution Channel
        6.8.1    Supermarkets and Hypermarkets 
        6.8.2    Convenience Stores  
        6.8.3    Online  
        6.8.4    Others  
    6.9    Market Breakup by Target Consumer 
        6.9.1    Teenagers 
        6.9.2    Adults 
        6.9.3    Geriatric Population
    6.10    Market Forecast
7   Global Sports and Energy Drinks Industry: SWOT Analysis 
    7.1    Overview 
    7.2    Strengths
    7.3    Weaknesses 
    7.4    Opportunities
    7.5    Threats
8   Global Sports and Energy Drinks Industry: Value Chain Analysis 
    8.1    Overview
    8.2    Research and Development
    8.3    Raw Material Procurement
    8.4    Manufacturing
    8.5    Marketing
    8.6    Distribution
    8.7    End-Use
9   Global Sports and Energy Drinks Industry: Porters Five Forces Analysis 
    9.1     Overview 
    9.2     Bargaining Power of Buyers
    9.3     Bargaining Power of Suppliers 
    9.4     Degree of Competition
    9.5     Threat of New Entrants
    9.6     Threat of Substitutes
10  Global Sports and Energy Drinks Industry: Price Analysis 
11  Sports and Energy Drinks Manufacturing Process

    11.1    Product Overview
    11.2    Raw Material Requirements
    11.3    Manufacturing Process
    11.4    Key Success and Risk Factors
12  Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players
        12.3.1    Abbott Nutrition Co.   
        12.3.2    AJE Group 
        12.3.3    Britvic PLC 
        12.3.4    Champion Nutrition Inc. 
        12.3.5    D'angelo 
        12.3.6    Extreme Drinks Co. 
        12.3.7    Fraser & Neave Holdings BHD 
        12.3.8    GlaxoSmithKline Plc 
        12.3.9      Red Bull 
        12.3.10      Rockstar, Inc. 
        12.3.11      Coca cola 
        12.3.12      PepsiCo 
        12.3.13      Arizona Beverage Company 
        12.3.14      National Beverage Corp 
        12.3.15      Dr. Pepper Snapple Group 
        12.3.16      Living Essentials 
        12.3.17      Cloud 9     
        12.3.18      Vitale Beverages Pvt Ltd      

List of Figures

Figure 1: Global: Sports and Energy Drinks Market: Major Drivers and Challenges
Figure 2: Global: Sports and Energy Drinks Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Sports Drinks Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Sports Drinks Market: Breakup by Packaging Type (in %), 2021
Figure 5: Global: Sports Drinks Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Sports Drinks Market: Breakup by Region (in %), 2021
Figure 7: Global: Energy Drinks Market: Breakup by Product (in %), 2021
Figure 8: Global: Energy Drinks Market: Breakup by Type (in %), 2021
Figure 9: Global: Energy Drinks Market: Breakup by Packaging Type (in %), 2021
Figure 10: Global: Energy Drinks Market: Breakup by Distribution Channel (in %), 2021
Figure 11: Global: Energy Drinks Market: Breakup by Target Consumer (in %), 2021
Figure 12: Global: Energy Drinks Market: Breakup by Region (in %), 2021
Figure 13: Global: Sports and Energy Drinks Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 14: Global: Sports and Energy Drinks Industry: SWOT Analysis
Figure 15: Global: Sports and Energy Drinks Industry: Value Chain Analysis
Figure 16: Global: Sports and Energy Drinks Industry: Porter’s Five Forces Analysis
Figure 17: Global: Sports Drinks (Isotonic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Sports Drinks (Isotonic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Sports Drinks (Hypertonic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Sports Drinks (Hypertonic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Sports Drinks (Hypotonic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Sports Drinks (Hypotonic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Sports Drinks (Bottle) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Sports Drinks (Bottle) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Sports Drinks (Can) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Sports Drinks (Can) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Sports Drinks (Other Packaging Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Sports Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Sports Drinks Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 30: Global: Sports Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 31: Global: Sports Drinks Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
Figure 32: Global: Sports Drinks Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
Figure 33: Global: Sports Drinks Market: Online Sales (in Million US$), 2016 & 2021
Figure 34: Global: Sports Drinks Market Forecast: Online Sales (in Million US$), 2022-2027
Figure 35: Global: Sports Drinks Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 36: Global: Sports Drinks Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 37: Global: Energy Drinks (Alcoholic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Energy Drinks (Alcoholic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Energy Drinks (Non-Alcoholic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Energy Drinks (Non-Alcoholic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Energy Drinks (Non-Organic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Energy Drinks (Non-Organic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Energy Drinks (Organic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Energy Drinks (Organic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Global: Energy Drinks (Bottle) Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Global: Energy Drinks (Bottle) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Global: Energy Drinks (Can) Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Global: Energy Drinks (Can) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Global: Energy Drinks (Other Packaging Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Global: Energy Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Global: Energy Drinks Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 52: Global: Energy Drinks Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 53: Global: Energy Drinks Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
Figure 54: Global: Energy Drinks Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
Figure 55: Global: Energy Drinks Market: Online Sales (in Million US$), 2016 & 2021
Figure 56: Global: Energy Drinks Market Forecast: Online Sales (in Million US$), 2022-2027
Figure 57: Global: Energy Drinks Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 58: Global: Energy Drinks Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 59: Global: Energy Drinks (Teenagers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Global: Energy Drinks (Teenagers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Global: Energy Drinks (Adults) Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Global: Energy Drinks (Adults) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Global: Energy Drinks (Geriatric Population) Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Global: Energy Drinks (Geriatric Population) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: North America: Sports and Energy Drinks Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: North America: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Europe: Sports and Energy Drinks Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Europe: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Asia Pacific: Sports and Energy Drinks Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Asia Pacific: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Middle East and Africa: Sports and Energy Drinks Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Middle East and Africa: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Latin America: Sports and Energy Drinks Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Latin America: Sports and Energy Drinks Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Sports and Energy Drinks Manufacturing: Process Flow

List of Tables

Table 1: Global: Sports and Energy Drink Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Sports Drinks Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Sports Drinks Market Forecast: Breakup by Packaging Type (in Million US$), 2022-2027
Table 4: Global: Sports Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Sports Drinks Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Energy Drinks Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 7: Global: Energy Drinks Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 8: Global: Energy Drinks Market Forecast: Breakup by Packaging Type (in Million US$), 2022-2027
Table 9: Global: Energy Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 10: Global: Energy Drinks Market Forecast: Breakup by Target Consumer (in Million US$), 2022-2027
Table 11: Global: Energy Drinks Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 12: Sports and Energy Drinks: Raw Material Requirements
Table 13: Global: Sports and Energy Drink Market Structure
Table 14: Global: Sports and Energy Drink Market: Key Players


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Key Questions Answered in This Report

The global sports and energy drinks market was valued at US$ 98 Billion in 2021.

We expect the global sports and energy drinks market to exhibit a CAGR of 7.27% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of sports and energy drinks.

The growing consumer awareness towards numerous health benefits of sports and energy drinks in improving hydration levels, reducing fatigue, boosting energy, etc., is primarily driving the global sports and energy drinks market.

Based on the product type, the global sports drinks market has been segmented into isotonic, hypertonic, and hypotonic. Among these, isotonic drinks hold the majority of the total market share.

Based on the product, the global energy drinks market can be divided into alcoholic and non-alcoholic. Currently, non-alcoholic based drinks exhibit a clear dominance in the market.

Based on the type, the global energy drinks market has been categorized into non-organic and organic, where non-organic energy drinks currently account for the majority of the global market share.

Based on the packaging type, the global sports and energy drinks market can be segregated into bottles (pet/glass), cans, and others. Among these, bottles (pet/glass) hold the largest market share.

Based on the distribution channel, the global sports and energy drinks market has been bifurcated into supermarkets and hypermarkets, convenience stores, online, and others, where supermarkets and hypermarkets currently exhibit a clear dominance in the market.

Based on the target consumer, the global energy drinks market can be divided into teenagers, adults, and geriatric population. Currently, adults account for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global sports and energy drinks market include Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9, and Vitale Beverages Pvt Ltd.

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