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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A1210
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Market Overview:
The global sports and energy drinks market size reached US$ 105.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 160.8 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.
Sports and energy drinks, also known as electrolyte drinks, are caffeinated, non-alcoholic beverages that help promote mental and physical stimulation while performing sports and physical training. They are an excellent source of carbohydrates, vitamins, minerals, sodium, magnesium, potassium, and amino acids that boost instant energy. They help replenish electrolytes lost while performing fitness activities and promote hydration. At present, they are available in carbonated and non-carbonated variants, along with a wide range of flavors, such as strawberry, cranberry, lime, apple, and pineapple.
Global Sports and Energy Drinks Market Trends:
The growing participation of individuals in sports and physical activities to maintain a healthy lifestyle is catalyzing the demand for sports and energy drinks. In addition, the rising awareness among individuals about the impact of rehydration immediately after an intense workout is increasing the sales of sports and energy drinks. Along with this, rising consumer expenditure on lifestyle and fitness activities is driving the demand for these products, which is offering lucrative growth opportunities to manufacturers. Furthermore, leading manufacturers are launching new variants of energy drinks containing natural ingredients, including organic guarana and raw green coffee bean extracts. They are also focusing on introducing customized flavors and premium variants with attractive packaging, which is driving the market. Additionally, various leading companies are focusing on innovative marketing and advertising strategies through social media platforms to expand their product portfolio and increase overall sales. Moreover, the expansion of organized distribution channels, such as hypermarkets, supermarkets, general stores, and convenience stores, is driving the market. The proliferation of the e-commerce industry providing free doorstep delivery with exciting discounts and secured payment methods is strengthening the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global sports and energy drinks market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product type, packaging type, type, distribution channel and target consumer.
Sports Drinks Market
- Breakup by Product Type:
- Isotonic
- Hypertonic
- Hypotonic
Isotonic drinks presently hold the largest market share as they offer carbohydrates and help quickly replace the fluids lost during high-intensity interval training sessions (HIIT).
- Breakup by Packaging Type:
- Bottle (Pet/Glass)
- Can
- Others
Bottles are the most preferred form of packaging material as they help maintain the internal temperature of the packed products and prevent spoilage.
- Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Supermarkets and hypermarkets currently account for the largest market share as they offer a wide range of products with easy accessibility.
- Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
North America exhibits a clear dominance in the market due to the rapidly increasing number of people participating in fitness activities across the region.
Energy Drinks Market
- Breakup by Product:
- Alcoholic
- Non-Alcoholic
Non-alcoholic drinks currently hold the majority of the market share.
- Breakup by Type:
- Non-Organic
- Organic
Non-organic energy drinks currently represent the leading category.
- Breakup by Packaging Type:
- Bottle (Pet/Glass)
- Can
- Others
Bottles (PET/glass) currently hold the largest market share.
- Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Supermarkets and hypermarkets currently represent the largest distribution channel accounting for the majority of the market share.
- Breakup by Target Consumer:
- Teenagers
- Adults
- Geriatric Population
Adults currently account for the majority of the market share.
- Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
North America currently dominates the global market accounting for the largest market share.
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Billion |
| Segment Coverage | Product Type, Packaging Type, Distribution Channel, Type, Target Consumer, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global sports and energy drinks market was valued at US$ 105.4 Billion in 2022.
We expect the global sports and energy drinks market to exhibit a CAGR of 7.2% during 2023-2028.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of sports and energy drinks.
The growing consumer awareness towards numerous health benefits of sports and energy drinks in improving hydration levels, reducing fatigue, boosting energy, etc., is primarily driving the global sports and energy drinks market.
Based on the product type, the global sports drinks market has been segmented into isotonic, hypertonic, and hypotonic. Among these, isotonic drinks hold the majority of the total market share.
Based on the product, the global energy drinks market can be divided into alcoholic and non-alcoholic. Currently, non-alcoholic based drinks exhibit a clear dominance in the market.
Based on the type, the global energy drinks market has been categorized into non-organic and organic, where non-organic energy drinks currently account for the majority of the global market share.
Based on the packaging type, the global sports and energy drinks market can be segregated into bottles (pet/glass), cans, and others. Among these, bottles (pet/glass) hold the largest market share.
Based on the distribution channel, the global sports and energy drinks market has been bifurcated into supermarkets and hypermarkets, convenience stores, online, and others, where supermarkets and hypermarkets currently exhibit a clear dominance in the market.
Based on the target consumer, the global energy drinks market can be divided into teenagers, adults, and geriatric population. Currently, adults account for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global sports and energy drinks market include Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9, and Vitale Beverages Pvt Ltd.
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