Germany Hospitality Market

Germany Hospitality Market Overview:

The Germany hospitality market is projected to exhibit a growth rate (CAGR) of 5.80% during ​2024-2032​. The rise of tourism and business travels, Germany’s economic strength, government policies and expenditure on infrastructure, and the expansion and improvement of hotels represent some of the key factors driving the growth of the market.

Germany Hospitality Market Trends:

Rise of Tourism and Business Travels

The increase in the number of foreign visitors in Germany for both leisure and business purposes is a major factor that is aiding the expansion of the hospitality market in Germany. For instance, German companies’ spending on business travel increased by 32% in 2021. There were 41.4 million business trips last year, an increase of 26%. One of the most popular European countries, Germany, has always been popular among tourists from all over the world because of its unique cultural sights, historical monuments, and beautiful cities. Furthermore, the economic strength of Germany as well as its position as a business destination of choice has equally fueled corporate travel. Business and trade shows, conventions, and business meetings frequently occur, leading to higher occupancy rates in hotels and related facilities. This is due to the country's well-developed transport system, featuring numerous airports, railways, and roads, which facilitate comfortable travel for tourists and business professionals alike.

Government Policies and Expenditure on Infrastructures

The growth of Germany’s hospitality sector can be attributed to government support and significant investments in infrastructure. The German government has promoted tourism through various campaigns and international cooperation, enhancing Germany’s global image. Increased spending on transportation and other infrastructure has enhanced accessibility to key tourist attractions. Furthermore, the expansion and improvement of hotels, conference centers, and other accommodation structures for hospitality have enhanced the quality of services provided. These efforts have resulted in an increase in the number of visitors to the country, as well as the duration of their stays and their spending per visit, thereby positively impacting the hospitality industry. The focus on sustainable and environmentally sensitive development in these projects aligns with the growing emphasis on responsible tourism. For instance, Germany has been focusing on sustainable development in various sectors, including tourism. The German Sustainability Strategy 2021 has been the most extensive one since the strategy was realigned after the United Nations adopted the Agenda 2030.

Germany Hospitality Market News:

• In May 2024, ALL, Accor’s booking platform and loyalty program, is available via the SNCF Connect website and app, offering customers a seamless and fully integrated accommodation booking experience when making their travel arrangements. This strategic partnership between two leading French operators in the country’s tourism industry will enable users to access ALL’s extensive and diverse hospitality offering, combined with the range of sustainable transport options offered by SNCF Connect, to manage all their travel from beginning to end.
• In April 2024, IHG Hotels & Resorts (IHG) and NOVUM Hospitality announced a long-term agreement that will double IHG’s presence in Germany to more than 200 hotels in almost 100 cities through an exciting Holiday Inn – the niu brand collaboration and European debuts for IHG’s Garner and Candlewood Suites brands.

Germany Hospitality Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on type and segment.

Type Insights:

• Chain Hotels
• Independent Hotels
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes chain hotels and independent hotels.

Segment Insights:

• Service Apartments
• Budget and Economy Hotels
• Mid and Upper Mid-scale Hotels
• Luxury Hotels
   

A detailed breakup and analysis of the market based on the segment have also been provided in the report. This includes service apartments, budget and economy hotels, mid and upper mid-scale hotels, and luxury hotels.

Regional Insights:

• Western Germany
• Southern Germany
• Eastern Germany
• Northern Germany
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Western Germany, Southern Germany, Eastern Germany, and Northern Germany.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Germany Hospitality Market Report Coverage:

Key Questions Answered in This Report:

• How has the Germany hospitality market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Germany hospitality market?
• What is the breakup of the Germany hospitality market on the basis of type?
• What is the breakup of the Germany hospitality market on the basis of segment?
• What are the various stages in the value chai of the Germany hospitality market? 
• What are the key driving factors and challenges in the Germany hospitality?
• What is the structure of the Germany hospitality market and who are the key players?
• What is the degree of competition in the Germany hospitality market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Germany hospitality market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Germany hospitality market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Germany hospitality industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.