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Ghana Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Ghana mobile money industry reached a transaction value of US$ 36.1 Billion in 2018. Mobile money is a payment type based on accounts held by a mobile operator and accessible from subscribers’ mobile phones. It offers simple person-to-person transactions rather than complex banking transactions. It provides an easy, fast, secure and cost-effective way of making payment.

Ghana is one of the major African mobile money markets. The factors like increasing trend of convenience in service delivery, expansion in mobile money agent network and implementation of mobile money interoperability, are driving the mobile money market in the region. Various regulations and guidelines have also been implemented to strengthen and protect the mobile money system in the country. People in the country are preferring mobile payment mode in order to eliminate the threat of theft. Moreover, recent developments in mobile money interoperability have  boosted the efficiency and accessibility to transfer the money easily for various applications. The EMI (electronic money issuers) guidelines introduced by the bank of Ghana has contributed a lot to the growth of mobile money system in the region. In addition to this, various other factors are also accelerating the growth of the market such as government support, rising internet penetration, implementation of interoperability and increasing financial literacy. Catalyzed by these factors, IMARC Group expects the market to reach a transaction value of US$ 204.3 Billion by 2024, growing at a CAGR of 32.5% during 2019-2024.

Report Coverage

Market Breakup by Technology

  • USSD
  • Mobile Wallets
  • Others

Currently, USSD holds majority of the market share in the Ghana mobile money market.
 

Market Breakup by Business Model

  • Mobile Led Model
  • Bank Led Model

Currently, mobile led model holds the largest share in the Ghana mobile money market.
 

Market Breakup by Transaction Type

  • Peer to Peer
  • Bill Payments
  • Airtime Top-ups
  • Others

Currently, peer to peer transaction type holds the highest share in the market.
 

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

  • MTN
  • Vodafone
  • Tigo
  • Airtel
     

Key Questions Answered in This Report:

  • How has the Ghana mobile money market performed so far and how will it perform in the coming years?
  • What is the breakup of the Ghana mobile money market based on the technology?
  • What is the breakup of the Ghana mobile money market based on the business model?
  • What is the breakup of the Ghana mobile money market based on the transaction type?
  • What are the various stages in the value chain of the Ghana mobile money market?
  • What are the key driving factors and challenges in Ghana mobile money market?
  • What is the structure of the Ghana mobile money market and who are the key players?
  • What is the degree of competition in the Ghana mobile money market?

 

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Ghana Mobile Money Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Technology
    5.4    Market Breakup by Business Model
    5.5    Market Breakup by Transaction Type
    5.6    Market Forecast
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
    5.9    Porters Five Forces Analysis
        5.9.1    Overview
        5.9.2    Bargaining Power of Buyers
        5.9.3    Bargaining Power of Suppliers
        5.9.4    Degree of Competition
        5.9.5    Threat of New Entrants
        5.9.6    Threat of Substitutes
6    Market Breakup by Technology
    6.1    USSD
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Mobile Wallets
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Others
        6.3.1    Market Trends
        6.3.2    Market Forecast
7    Market Breakup by Business Model
    7.1    Mobile Led Model
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Bank Led Model
        7.2.1    Market Trends
        7.2.2    Market Forecast
8    Market Breakup by Transaction Type
    8.1    Peer to Peer
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Bill Payments
        8.2.1    Market Trends
        8.2.1    Market Forecast
    8.3    Airtime Top-ups
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Regulatory Framework
10    Competitive Landscape

    10.1    Market Structure
    10.2    Key players
    10.3    Profile of key players
        10.3.1    MTN
        10.3.2    Vodafone
        10.3.3    Tigo
        10.3.4    Airtel

List of Figures

Figure 1: Ghana: Mobile Money Market: Major Drivers and Challenges
Figure 2: Ghana: Mobile Money Market: Transaction Value (in Billion US$), 2013-2018
Figure 3: Ghana: Mobile Money Market: Breakup by Technology (in %), 2018
Figure 4: Ghana: Mobile Money Market: Breakup by Business Model (in %), 2018
Figure 5: Ghana: Mobile Money Market: Breakup by Transactions Type (in %), 2018
Figure 6: Ghana: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 7: Ghana: Mobile Money Industry: SWOT Analysis
Figure 8: Ghana: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 9: Ghana: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2013 & 2018
Figure 10: Ghana: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2019-2024
Figure 11: Ghana: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2013 & 2018
Figure 12: Ghana: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2019-2024
Figure 13: Ghana: Mobile Money Market (Others): Transaction Value (in Billion US$), 2013 & 2018
Figure 14: Ghana: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2019-2024
Figure 15: Ghana: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2013 & 2018
Figure 16: Ghana: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2019-2024
Figure 17: Ghana: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2013 & 2018
Figure 18: Ghana: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2019-2024
Figure 19: Ghana: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2013 & 2018
Figure 20: Ghana: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2019-2024
Figure 21: Ghana: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2013 & 2018
Figure 22: Ghana: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2019-2024
Figure 23: Ghana: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2013 & 2018
Figure 24: Ghana: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2019-2024
Figure 25: Ghana: Mobile Money Market (Others): Transaction Value (in Billion US$), 2013 & 2018
Figure 26: Ghana: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2019-2024
Figure 27: Ghana: Mobile Money Market: Breakup by Key Players (in %)


List of Tables

Table 1: Ghana: Mobile Money Market: Key Industry Highlights, 2018 & 2024
Table 2: Ghana: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2019-2024
Table 3: Ghana: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2019-2024
Table 4: Ghana: Mobile Money Market Forecast: Breakup by Transactions Type (in Billion US$), 2019-2024
Table 5: Ghana: Mobile Money Industry Market Structure

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