Glamping Market

Market Overview:

The global glamping market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2032, exhibiting a growth rate (CAGR) of 12.4% during 2024-2032. The rising consumer inclination toward glamping over traditional camping, increasing interest in sustainable tourism, and the diversification of accommodation options represent some of the key factors driving the market.

The Growing Popularity of Wellness Tourism Augmenting the Market Growth 

Wellness tourism involves traveling with the goal of maintaining or improving personal well-being is driving the market. This can be attributed to the growing desire for a healthy lifestyle, disease prevention, stress reduction, managing unhealthy habits, and seeking authentic experiences. As the number of tourists worldwide continues to rise, there is a growing demand for various wellness services, which is positively influencing the glamping market. Glamping, which combines modern amenities and resort-style services with a natural setting, has become increasingly popular. Additionally, travelers have shown a preference for engaging with local people and immersing themselves in their culture and environment to support a healthy lifestyle, reduce stress, prevent illness, and enhance overall well-being. This trend is leading to an increase in the number of such travelers, fueling the growth of the glamping market.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is moderately fragmented with many large multinational players as well as small players due to lower investment costs. The volume of new entrants is high in the glamping industry due to the easier access to supplier and distribution channels in the industry and growth in online channel support.

What is Glamping?

The term glamping refers to a posh and upscale kind of outdoor lodging that combines the finest aspects of camping with the conveniences and facilities of a hotel or resort. It offers individuals the chance to spend time in nature while yet enjoying modern comforts and pleasures. Glamping locations are often found in scenic locations, such as national parks, estates, or isolated wilderness regions, giving visitors access to breathtakingly natural scenery. Additionally, the variety of distinctive and opulent lodging options is one of the glamping's distinguishing features. Luxurious safari tents, treehouses, yurts, tipis, geodesic domes, Airstream trailers, and completely furnished cottages can be used as accommodations. There are sumptuous mattresses with fine linens, inviting lounging areas, and frequently en-suite bathrooms with hot showers and flushing toilets in these precisely constructed and equipped buildings. In order to ensure that visitors can unwind in luxury, some glamping locations may additionally include extra facilities, including private decks, fire pits, hot tubs, or outdoor kitchens. Moreover, some glamping locations provide visitors with delicious eating experiences on-site. These options range from gourmet meals cooked by trained chefs to campfire barbecues and group dinners.

COVID-19 Impact:

The glamping industry faced significant disruptions due to the limited availability of materials, workforce, and decreased consumer interest. The management of the unprecedented pandemic became a crucial task for service providers and glamping coordinators. Although the current impact is limited, the market is expected to regain its momentum in the next couple of years with the growing interest in glamping among consumers. Additionally, trade and legal restrictions, such as sealed borders, have led to a shortage of glamping accessories, further affecting the demand for new entrants. In recent years, the glamping business has consistently experienced steady growth. However, the shutdown posed a significant barrier to glamping enterprises as they struggled to access accurate information and support from the public domain. Overall, the glamping sector remains robust, with strong long-term demand. The growth is driven by an increasing number of annual camping households and their higher frequency of camping.

Glamping Market Trends:

The escalating demand for unique experiences among consumers majorly drives the global market. This can be supported by the increasing consumer inclination toward glamping over traditional camping especially among millennials and gen Z. Along with this, the rising interest in sustainable tourism is significantly supporting the market as glamping emphasizes eco-friendly practices, such as using renewable energy sources, minimizing waste, and incorporating sustainable building materials. In addition, the growing demand for wellness retreats and activities that promote relaxation, mindfulness, and connection with nature is positively influencing the market. Apart from this, the diversification of accommodation options available to travelers offers a middle ground between traditional camping and luxury hotels, which is acting as another growth-inducing factor. Along with this, the increasing popularity of glamping sites that provide pre-pitched tents or cabins with ready-to-use facilities, eliminating the need for campers to bring their equipment is favoring the market. Furthermore, the advent of social media platforms and influencers to create aspirational content that drives interest and desire among their audience is creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and inflating disposable income levels.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global glamping market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, age group and size.

Type Insights:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others
   

The report has provided a detailed breakup and analysis of the glamping market based on the type. This includes cabins and pods, tents, yurts, treehouses, and others. According to the report, cabins and pods represented the largest segment due to the growing shift in preferences of travelers toward enjoying an immersive experience without compromising on luxuries. In addition, the increasing participation rates of individuals in outdoor activities and the rising consumer expenditure capacities are significantly supporting the market.

Age Group Insights:

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years
   

A detailed breakup and analysis of the glamping market based on the age group has also been provided in the report. This includes 18-32 years, 33-50 years, 51-65 years, and above 65 years. According to the report, 18-32 years accounted for the largest market share due to the increasing number of leisure travelers and nature lovers. Additionally, the consumer inclination toward innovative glamping accommodations, such as cabins, pods, and treehouses, among individuals, especially the young generation is driving the segment growth.

Size Insights:

• 4-Person
• 2-Person
• Others
   

The report has provided a detailed breakup and analysis of the glamping market based on the size. This includes 4-person, 2-person, and others. According to the report, 4-person represented the largest segment due to the escalating demand for leisure activities and reasonable camping with the family or a group of friends. Moreover, service providers are offering popular amenities with luxury 4-person glamping tent campsites, which include pet-friendly accommodations, adventurous outdoor activities, and parking facilities, which is acting as another growth-inducing factor.

Regional Insights:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others); Latin America (Brazil, Mexico, Others); and the Middle East and Africa. According to the report, Europe was the largest market for the glamping. Some of the factors driving Europe glamping market included favorable government regulations, the growing interest in sustainable tourism, and the increasing demand for wellness retreats and activities.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global glamping market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are BIGHEAD glamping tents, Collective Hotels & Retreats Inc., Eco Retreats Ltd, Getaway House Inc., GlamXperience, Glitzcamp Glamping Tent (Shelter Tent Manufacturing Co. Ltd), Nightfall Camp Pty Ltd., Paperbark Camp, Tanja Lagoon Camp, Teapot Lane Glamping, Tentrr Inc. and Under Canvas Inc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the glamping market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global glamping market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the glamping industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.