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Global Adult Diaper Market to Reach US$ 26.1 Billion by 2027, Bolstered by Increasing Hygiene Consciousness

Published on Dec 07, 2021

The latest report by IMARC Group, titled “Adult Diaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the global adult diaper market size reached US$ 16.7 Billion in 2021. An adult diaper is a type of underwear that is worn by adults suffering from various conditions such as mobility impairment, severe diarrhea, dementia and incontinence. These diapers are made from a thick piece of soft paper or cloth and can be fastened around the waist. Adult diapers are generally used to defecate and urinate without using a toilet as the material absorbs the waste products and prevents the soiling of outer clothing. They can also be changed easily in less time, after use, regardless of the place and condition. Nowadays, adult diapers are available in the form of underpants and pads or incontinence pads, as per the comfort or requirement of the user.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. 

Global Adult Diaper Market Trends: 

The market is driven by the increasing prevalence of urinary incontinence, especially among the geriatric population. Patients suffering from acute illnesses require assistance and thus make use of diapers, which aids in preventing leakage and provides comfort. In addition to this, adult diapers are gaining preference for non-medical purposes among divers during deep-sea diving, pilots during long flights, and workers at manufacturing sites. Moreover, the growing concern among individuals about their personal hygiene has encouraged manufacturers to introduce adult diapers that provide convenience, safety and less irritation. Furthermore, several technological advancements have also prompted them to develop diapers with gel-like polymer bead core that provides enhanced retention and fluid absorption capacity. Besides this, with the rising internet penetration, manufacturers are also taking initiatives to promote their products effectively and make them easily available across various online retail platforms. Looking forward, the market is expected to reach a value of US$ 26.1 Billion by 2027, exhibiting at a CAGR of 7.5% during the forecast period (2022-2027).

Market Summary: 

  • Based on the type, the adult pad type diaper is the most popular product as it can be worn inside regular underwear to absorb leakage without irritating the skin. It is followed by adult flat type and adult pant type diapers.
  • On the basis of the distribution channel, pharmacies represent the largest segment as they are mostly located in and around residential areas, as a result of which, they form a convenient point of purchase for consumers. They are followed by convenience stores, online stores, and others.
  • On the geographical front, North America holds the leading position in the market. This can be attributed to the expanding geriatric population and awareness campaigns led by the manufacturers aimed at removing the stigma attached to urinary incontinence in the region. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.
  • The competitive landscape of the market has been examined, with some of the key players being Unicharm Corporation, Kimberly-Clark Corporation, Attends Healthcare Group Limited, Paul Hartmann AG, and Svenska Cellulosa Aktiebolaget (SCA).


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