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Advertising Market Report by Type (Television, Print (Newspaper and Magazine), Radio, Outdoor, Internet (Search, Display, Classified, Video), Mobile, Cinema), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A732
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction to the Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Impact of COVID-19
4.3 Performance of Various Segments
4.4 Performance of Various Regions
4.5 Key Players and their Market Shares
4.6 Market Forecast
5 Global Advertising Market: Industry Performance
5.1 Global Television Advertising Market
5.1.1 Current and Historical Market Trends
5.1.2 Performance of Various Segments
5.1.3 Performance of Various Regions
5.1.4 Contribution of Major Industries
5.1.5 Market Forecast
5.2 Global Print Advertising Market
5.2.1 Current and Historical Market Trends
5.2.2 Newspaper Advertising Market
5.2.2.1 Current and Historical Market Trends
5.2.2.2 Major Newspapers: Performance by Readership
5.2.2.3 Market Forecast
5.2.3 Magazine Advertising
5.2.3.1 Current and Historical Market Trends
5.2.3.2 Major Magazines: Performance by Readership
5.2.3.3 Market Forecast
5.2.4 Contribution of Major Industries
5.2.5 Market Forecast
5.3 Global Radio Advertising Market
5.3.1 Current and Historical Trends
5.3.2 Global Radio Advertising Market: Performance by Region
5.3.3 Contribution of Major Industries
5.3.4 Market Forecast
5.4 Global Outdoor Advertising Market
5.4.1 Current and Historical Trends
5.4.2 Performance by Region
5.4.3 Performance of Various Segments
5.4.4 Contribution of Major Industries
5.4.5 Market Forecast
5.5 Global Internet Advertising Market
5.5.1 Current and Historical Trends
5.5.2 Performance of Various Regions
5.5.3 Search Advertising Market
5.5.3.1 Current and Historical Trends
5.5.3.2 Market Forecast
5.5.4 Display Advertising Market
5.5.4.1 Current and Historical Trends
5.5.4.2 Market Forecast
5.5.5 Classified Advertising Market
5.5.5.1 Current and Historical Trends
5.5.5.2 Market Forecast
5.5.6 Video Advertising Market
5.5.6.1 Current and Historical Trends
5.5.6.2 Market Forecast
5.5.7 Contribution of Major Industries
5.5.8 Most Visited Websites
5.5.9 Market Forecast
5.6 Global Mobile Advertising Market
5.6.1 Current and Historical Trends
5.6.2 Performance of Various Regions
5.6.3 Contribution of Major Industries
5.6.4 Market Forecast
5.7 Global Cinema Advertising Market
5.7.1 Current and Historical Trends
5.7.2 Performance of Various Regions
5.7.3 Contribution of Major Industries
5.7.4 Market Forecast
6 Global Advertising Market: SWOT Industry Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats
7 Global Advertising Market: Value Chain Analysis
7.1 Research
7.2 Content Development
7.3 Advertising Agency
7.4 Advertising Media
7.5 Audience
8 Global Advertising Market: Porter’s Five Forces Analysis
8.1 Overview
8.2 Bargaining Power of Buyers
8.3 Bargaining Power of Suppliers
8.4 Degree of Competition
8.5 Threat of New Entrants
8.6 Threat of Substitutes
9 Global Advertising Market: Top Players
9.1 WPP Group PLC
9.2 Omnicom Group Inc.
9.3 Publicis Groupe
9.4 The Interpublic Group of Companies, Inc.
9.5 Dentsu Inc.
List of Figures
Figure 1: Global: Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2023
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2023
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2023
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2023
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2032
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2032
Figure 10: Global: Television Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 11: Global: Television Advertising Market: Breakup by Segment (in %), 2023
Figure 12: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2023
Figure 13: Global: Television Advertising Market: Regional Breakup (in %), 2023
Figure 14: Global: Television Advertising Market: Breakup by Industries (in %), 2023
Figure 15: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2024-2032
Figure 17: Global: Print Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 18: Global: Print Advertising Market: Breakup by Segment (in %), 2018-2023
Figure 19: Global: Newspaper Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 20: Global: Circulation Revenue of Newspapers (in Billion US$), 2012 & 2019
Figure 21: Global: Newspaper Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 22: Global: Magazine Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 23: Global: Circulation Revenue of Magazines (in Billion US$), 2012 & 2019
Figure 24: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 25: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 26: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 27: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2024-2032
Figure 28: Global: Radio Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 29: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
Figure 30: Global: Radio Advertising Market: Regional Breakup (in %), 2023
Figure 31: Global: Radio Advertising Market: Breakup by Industries (in %), 2023
Figure 32: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 33: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 34: Global: Outdoor Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
Figure 35: Global: Outdoor Advertising Market: Breakup by Region (in %), 2023
Figure 36: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2023
Figure 37: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2023
Figure 38: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 39: Global: Internet Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 40: Global: Internet Advertising Market: Breakup by Segment (in %), 2023
Figure 41: Global: Internet Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
Figure 42: Global: Internet Advertising Market: Regional Breakup (in %), 2023
Figure 43: Global: Search Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 44: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 45: Global: Display Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 46: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 47: Global: Classified Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 48: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 49: Global: Video Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 50: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 51: Global: Internet Advertising Market: Breakup by Industries (in %), 2023
Figure 52: Global: Internet Advertising Market: Most Visited Websites
Figure 53: Global: Internet Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 54: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 55: Global: Mobile Advertising Market: Breakup by Segment (in %), 2023
Figure 56: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
Figure 57: Global: Mobile Advertising Market: Regional Breakup (in %), 2023
Figure 58: Global: Mobile Advertising Market: Breakup by Industries (in %), 2023
Figure 59: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 60: Global: Cinema Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 61: Global: Cinema Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
Figure 62: Global: Cinema Advertising Market: Regional Breakup (in %), 2023
Figure 63: Global: Cinema Advertising Market: Breakup by Industries (in %)
List of Tables
Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2024-2032
Table 3: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000)
Table 4: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Table 5: Global: Internet Advertising Market: Most Visited Websites
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