Global Augmented Reality Gaming Market Catalyzed by Growing Number of Mobile Gamers

The growth of the global augmented reality gaming market can be accredited to the rising number of mobile gamers, increasing investment in AR gaming technology and adoption of AR equipment for day-to-day operations.



The latest report by IMARC Group, titled “Augmented Reality Gaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, provides a deep insight into the global augmented reality gaming market. The gaming industry is constantly evolving as creators and developers are introducing new games and technologies to capture the attention of gamers across the globe. Augmented reality (AR) gaming is one such innovation in the industry which converges the real and virtual realms. These games are played on devices such as tablets, smartphones and portable gaming systems. Unlike virtual reality gaming, augmented reality gaming does not require a confined area for re-creating the immersive environment as it adds the distinct features of a game in the user’s real-time environment.

Market Trends:

In comparison with virtual reality gaming, the augmented reality gaming technology is relatively new but is currently growing at a rapid pace owing to its immense potential. A continuous increase in the number of mobile gamers has positively impacted the demand for augmented reality games. Moreover, several large developers are introducing different games using AR technology which has enabled gaming enthusiasts to interact with the real world differently. Apart from this, the growing adoption of augmented reality equipment for conducting day-to-day operations, such as calling or setting up a meeting, is also contributing to the overall growth of the market. Further, numerous organizations are investing in advanced solutions for integrating AR games into smartphones, thereby improving the client’s experience and increasing the developers’ revenue. On account of these factors, the augmented reality gaming market is expected to continue its growth trajectory.

Market Summary:

  • Based on components, the augmented reality gaming market has been bifurcated into software and hardware components. Currently, software components dominate the market, holding the largest share.
  • On the basis of technologies, the market has been segregated as RFID, GPS, mobile tracking and others. Amongst these, the RFID technology accounts for the majority of the market share.
  • Based on devices, mobiles exhibit a clear dominance in the augmented reality gaming market. Besides mobiles, the other devices include HMDs and smart glasses.
  • The market has also been classified on the basis of types of games which include racing, adventure, fighting, shooting, mystery thriller, puzzle and science fiction.
  • Region-wise, the market has been categorized as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. At present, North America represents the leading market, owing to the consumers’ inflated disposable incomes and constant technological innovations in the region.
  • The competitive landscape of the market has been analyzed with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.


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