The latest report by IMARC Group, titled “Breakfast Food Market Report by Source (Wheat, Rice, Oat, Corn, Barley, and Others), Packaging Type (Boxes, Pouches, and Others), Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Specialist Retailers, Convenience Stores, and Others), and Region 2025-2033,” finds that the global breakfast food market reached a value of USD 465.2 Billion in 2024. Breakfast foods refer to food products that are often consumed in the early morning, before starting the day. Breakfast is a vital meal as it activates the metabolism to burn calories and maintain energy levels throughout the day. It includes food items such as oats, muesli, cornflakes, cereals, eggs, bacon, sausage, pancake, waffles, porridge, yogurt, and ready-to-eat (RTE) products. These breakfast food products are produced from grains such as corn, barley, wheat and oats, which are rich sources of carbohydrates, fats, protein, and other essential nutrients.
Global Breakfast Food Market Trends:
The market is primarily driven by the increasing demand for ready-to-eat (RTE) breakfast food due to rapid urbanization and fast paced lifestyles of individuals. Nowadays, consumers are shifting toward a high nutrient-content diet that incorporates low sodium, sugar, and fat content. In addition to this, the growing health consciousness among the masses is also creating awareness regarding the importance of a healthy breakfast. Besides this, the rising prevalence of chronic lifestyle diseases, such as diabetes and obesity, is also encouraging consumers to opt for healthy breakfast, thus fueling the market growth. Furthermore, top manufacturers are introducing organic, gluten-free, and vegan breakfast food products. They are also launching frozen variants with attractive packaging and a variety of flavors, which are creating a positive outlook for the market. Looking forward, the market is expected to reach a value of USD 625.9 Billion by 2033, exhibiting a CAGR of 3.4% during the forecast period (2025-2033).
Market Summary:
- Based on the source, the market has been segmented into wheat, rice, oat, corn, barley, and others.
- On the basis of the packaging type, the market has been classified into boxes, pouches, and others.
- The market has been categorized based on the distribution channel into hypermarkets and supermarkets, independent retailers, specialist retailers, convenience stores, and others.
- Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
- The competitive landscape of the market has been examined, with some of the key players being Britannia Inc., Campbell Soup Company, General Mills Inc., Healthy Choice, Kellogg's Company, The Kraft Heinz Company, McVitie's (The United Biscuits Private Limited), Nestlé S.A., Starbucks Coffee Company, and Unilever Limited.
Report Scope:
Report Features |
Details |
Base Year of the Analysis |
2024 |
Historical Period |
2019-2024 |
Forecast Period |
2025-2033 |
Units |
Billion USD |
Segment Coverage |
Source, Packaging Type, Distribution Channel, Region |
Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
Companies Covered |
Britannia Inc., Campbell Soup Company, General Mills Inc., Healthy Choice, Kellogg's Company, The Kraft Heinz Company, McVitie's (The United Biscuits Private Limited), Nestlé S.A., Starbucks Coffee Company, and Unilever Limited |
Customization Scope |
10% Free Customization |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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