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Global Breakfast Food Market to Reach US$ 527.3 Billion by 2027, Bolstered by the Prevalence of Chronic Lifestyle Diseases

Published on Jul 08, 2022

The latest report by IMARC Group, titled “Breakfast Food Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the global breakfast food market size reached a value of US$ 415.2 Billion in 2021. Breakfast foods refer to food products that are often consumed in the early morning, before starting the day. Breakfast is a vital meal as it activates the metabolism to burn calories and maintain energy levels throughout the day. It includes food items such as oats, muesli, cornflakes, cereals, eggs, bacon, sausage, pancake, waffles, porridge, yogurt, and ready-to-eat (RTE) products. These breakfast food products are produced from grains such as corn, barley, wheat and oats, which are rich sources of carbohydrates, fats, protein, and other essential nutrients.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. 

Global Breakfast Food Market Trends: 

The market is primarily driven by the increasing demand for ready-to-eat (RTE) breakfast food due to rapid urbanization and fast paced lifestyles of individuals. Nowadays, consumers are shifting toward a high nutrient-content diet that incorporates low sodium, sugar, and fat content. In addition to this, the growing health consciousness among the masses is also creating awareness regarding the importance of a healthy breakfast. Besides this, the rising prevalence of chronic lifestyle diseases, such as diabetes and obesity, is also encouraging consumers to opt for healthy breakfast, thus fueling the market growth. Furthermore, top manufacturers are introducing organic, gluten-free, and vegan breakfast food products. They are also launching frozen variants with attractive packaging and a variety of flavors, which are creating a positive outlook for the market. Looking forward, the market is expected to reach a value of US$ 527.3 Billion by 2027, exhibiting a CAGR of 4.0% during the forecast period (2022-2027).

Market Summary: 

  • Based on the source, the market has been segmented into wheat, rice, oat, corn, barley, and others.
  • On the basis of the packaging type, the market has been classified into boxes, pouches, and others.
  • The market has been categorized based on the distribution channel into hypermarkets and supermarkets, independent retailers, specialist retailers, convenience stores, and others.
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the market has been examined, with some of the key players being Britannia Inc., Campbell Soup Company, General Mills Inc., Healthy Choice, Kellogg's Company, The Kraft Heinz Company, McVitie's (The United Biscuits Private Limited), Nestlé S.A., Starbucks Coffee Company, and Unilever Limited.


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