Global Chewing Gum Market Catalysed by Impulse Purchasing

Chewing gum is a soft and non-edible substance produced only for the purpose of chewing. The texture of chewing gum is reminiscent of rubber owing to the properties of polymer, plasticizer, and resin components, which gives it a chewy characteristic. In addition to this, they help to eliminate bad odours by providing a refreshing taste and long-lasting flavour. While the ancient gums were produced from the sap of spruce trees, the modern chewing gum is made up of gum base, food colours, flavours, polyol coating among others. A new research report by IMARC Group, titled “Chewing Gum Market Report by Sugar Type (Sugar Free Chewing Gums, Sugared Chewing Gums), Product Type (Pellet, Stick/Tab, Centre-filled, Cut and Wrap, Ball, and Others), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores, Online, and Others), and Region 2024-2032”, estimates that the market reached a value of US$ 27.8 Billion in 2023. The report further anticipates the market to reach a value of US$ 37.6 Billion by 2032, expanding at a CAGR of 3.2% during 2024-2032.

Market Drivers/Constraints:

• One of the primary factors behind the surging demand for chewing gums is their health benefits which include combating stress and anxiety, improving concentration, and reducing oral bacteria due to inclusion of isomaltulose.
• Another factor which has augmented the demand for chewing gums is impulse purchasing. This demand is generally supported by the younger generation who resorts to chewing gum after a meal, smoking or during long working days.
• Moreover, manufacturers are targeting young population by introducing unique flavours and attractive packaging. Some of the new flavours include cherry, banana, lemon, cinnamon, blueberry, grapes and orange.
• However, there are several factors that hamper the market growth. For instance, sugar-free gums also run a risk of dental erosion owing to acidic flavourings and preservatives that are added.

Product Type Insights:

On the basis of type, the market has been segmented as pallet type, stick/tab type, centre-filled type, cut and wrap type, ball type and others. Currently, pallet type dominates the market with the largest share.

Sugar Type Insights:

Based on market breakup by sugar type, sugar free chewing gum represents the largest segment followed by sugared chewing gum. This can be accredited to the oral and dental benefits offered by sugar-free chewing gums.

Distribution Channel Insights:

On the basis of distribution channel, convenience stores represent the largest segment as they offer a wide variety of products.

Regional Insights:

On a geographical front, North America enjoys a leading position in the global chewing gum market. 

Competitive Landscape:

The market is fragmented with the presence of both small and large manufacturers who compete in terms of prices and quality. There is an intense competition in the market which makes it difficult for small players to survive. Some of the leading players operating in the market are:

• Mondelez
• Perfetti
• Wrigley
• Lotte
• Cloetta
• Hershey

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