Global Crowdfunding Market to Reach US$ 42.9 Billion by 2032, Propelled by Increasing Social Media Influence

As per the latest report by IMARC Group, titled “Crowdfunding Market Report by Type (P2P Lending, Equity Investment, Hybrid, Reward-based, and Others), End Use (Entrepreneurship, Social Cause, Movies and Theater, Real Estate, Music, Technology, Publishing, and Others), and Region 2024-2032,” the global crowdfunding market size reached US$ 16.5 Billion in 2023. Crowdfunding aids in raising capital for a project or venture from many individuals using the internet. It relies on different websites and social networking platforms to directly access the market and eliminate the dependence on banks or venture capitalists. Nowadays, social media platforms are being preferred for crowdfunding by various companies as it acts as a free promotion resource and can reach a global audience. Moreover, it enables the companies to pre-sell and market products at their convenience.

Global Crowdfunding Market Trends:

With the continuously rising competition in the global crowdfunding market, the leading players are focusing on differentiating themselves from competitors with their offerings, innovation, price point and attractive offers. Apart from this, the increasing influence of social media is fueling the growth of the market as they offer a platform to provide feedback and valuable information on developing a new product. Consequently, several enterprises are promoting ideas on social media platforms for gauging audience interest. For instance, Malaysia Digital Economy Corporation (MDEC) recently announced a partnership with the crowdfunding platform for donation crowdfunding to support the front liners with the MKN20 protocol to distribute the items to hospitals nationwide. Besides this, the launch of Sponsorships, a crowdfunding feature of YouTube, is assisting creators on the platform to monetizing their content and increase their overall engagement with the audience. Looking forward, the market is expected to reach a value of US$ 42.9 Billion by 2032, expanding at a CAGR of 11.26% during the forecast period (2024-2032).

Market Summary:

• Based on the type, the market has been segmented into P2P lending, equity investment, hybrid, reward-based and others.
• On the basis of the end use, the market has been segregated into entrepreneurship, social cause, movies and theater, real estate, music, technology, publishing, and others.
• Region-wise, the market has been classified into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (the United Kingdom, Germany, France, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others), Middle East and Africa.
• The competitive landscape of the market has been examined, with some of the key players being CircleUp Network Inc., Crowdfunder Limited, Fundable LLC, Fundrise, LLC, GoFundMe, Inc., Indiegogo, Inc., and Patreon Inc.

Report Scope:

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