Global Data Visualization Market to Reach US$ 7.8 Billion by 2032, Bolstered by Significant Improvements in the IT Infrastructure

May 05, 2022 | Technology & Media

The latest report by IMARC Group, titled “Data Visualization Market Report by Component (Software, Services), Organizational Department (Sales, Marketing, Finance, Operations, Executive Management, and Others), Deployment Mode (On-premises, Cloud-based), Enterprise Size (Small Enterprises, Medium Enterprises, Large Enterprises), End User (BFSI, Education, IT and Telecommunication, Retail and E-Commerce, Manufacturing, Government, and Others), and Region 2024-2032,” finds that the global data visualization market size reached US$ 3.9 Billion in 2023. Data visualization refers to the representation of data or information through graphs, maps, charts, and other visual tools. It helps organizations to generate meaningful reports from the ever-increasing, diverse, and massive quantity of business data produced on a regular basis. Data visualization tools improve comprehension, facilitate accurate data analysis, better decision making, increase sales, and discover various trends and patterns in a competitive market. It enables the graphical representation of data in the form of bar and line graphs, making it easier to make data-driven inferences and decisions for organizations. As a result, it finds utilization across BFSI, information technology, telecommunication, retail, and education industries.

Global Data Visualization Market Trends: 

The market is primarily driven by the increasing use of visualization platforms for software advisory and predictive analysis. The significant improvement in the IT infrastructure and the growing need for interactive and simplified projection data across various organizations is also fueling the market growth. In addition, the rising demand for cost-effective and scalable data analysis and identifying key performance indicators (KPIs) through BI is escalating the need for data visualization. Moreover, various technological innovations, such as the development of the Internet of Things (IoT) and artificial intelligence (AI) technologies, which facilitate the usage of unstructured and structured data, are significantly impacting product sales across the globe. Furthermore, the utilization of data visualization systems by medium and large-scale enterprises through smartphones, tablets, desktops, and web-based applications for generating customized reports and graphical representation of the data, is expected to create a positive outlook for the market. Looking forward, the market value is expected to reach US$ 7.8 Billion by 2032, exhibiting a CAGR of 7.8% during the forecast period (2024-2032).

Market Summary: 

  • Based on the component, the market has been segmented into software and services.
  • On the basis of the organizational department, the market has been classified into sales, marketing, finance, operations, executive management, and others.
  • The market has been bifurcated based on the deployment mode into on-premises and cloud-based.
  • On the basis of the enterprise size, the market has been segregated into small, medium, and large enterprises.
  • Based on the end user, the market has been categorized into BFSI, education, IT and telecommunication, retail and e-commerce, manufacturing, government, and others.
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the market has been examined, with some of the key players being Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Limited, InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Component, Organizational Department, Deployment Mode, Enterprise Size, End User, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Global Data Visualization Market to Reach US$ 7.8 Billion by 2032, Bolstered by Significant Improvements in the IT Infrastructure
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