Global Digital Gift Card Market to Grow at 14.5% During 2024-2032, Bolstered by Expanding E-commerce Sector

October 10, 2022 | Technology & Media

The latest report by IMARC Group, titled “Digital Gift Card Market Report by Card Type (Open Loop Gift Card, Closed Loop Gift Card), Business Type (Business to Business (B2B), Business to Consumer (B2C)), Application (Food and Beverage, Health, Wellness and Beauty, Apparel, Footwear and Accessories, Books and Media Products, Consumer Electronics, Restaurants and Bars, Kids Products, and Others), End User (Retail, Corporate), and Region 2024-2032,” finds that the global digital gift card market is expected to grow at a CAGR of 14.5% during 2024-2032. Digital gift cards, also known as gift certificates, e-gift cards, and vouchers, are electronic versions of regular gift cards issued by retailers. It is convenient and secure and assists in maximizing sales and revenue, boosting brand awareness and gaining customer loyalty. These cards function by using gift codes provided by retailers and can be delivered via mobile-based applications or e-mails. At present, digital gift cards are widely adopted across food and beverages (F&B), retail, hospitality, travel and tourism, and consumer electronics industries.

Global Digital Gift Card Market Trends:

The market is primarily driven by the expanding e-commerce sector and the increasing adoption of e-gift vouchers for providing unique and attractive product offerings. In addition, the rising penetration of smart devices and the growing utilization of gift cards as marketing tools is contributing to market growth. Moreover, the escalating product demand from commercial sectors, the increasing trend of e-purchasing, and rising digitalization represent other major growth-inducing factors. Besides this, the growing popularity of the gifting culture and technological advancements are accelerating product demand across the market. Additionally, with hectic work schedules and improving living standards, consumers are opting for convenient and easy gifting methods, irrespective of time-based and geographical limitations. This, coupled with the growing popularity of corporate gifting cultures during special occasions, such as incentives, festivals, and birthdays, is providing a positive thrust to the market growth. Apart from this, the emergence of customized e-gift cards with attached personal images and videos planned delivery options, and personalized gift preferences are creating a positive market outlook. Furthermore, the growing environmental concerns are leading to a gradual shift from paper-based cards toward digital alternatives, which is anticipated to propel market growth in the coming years.

Market Summary:

  • Based on the card type, the market has been bifurcated into open and closed-loop gift cards.
  • On the basis of the business type, the market has been classified into business-to-business (B2B) and business-to-consumer (B2C).
  • Based on the application, the market has been segregated into food and beverage, health, wellness and beauty, apparel, footwear and accessories, books and media products, consumer electronics, restaurants and bars, kids products, and others. 
  • On the basis of the end user, the market has been divided into retail (festival celebrations, special celebrations, self-use, and others) and corporate (corporate gift, employee prize, and incentive program).
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa (Turkey, Saudi Arabia, and others).
  • The competitive landscape of the industry has also been examined in the report, with some of the key players being Inc., American Express Company, Apple Inc., Blackhawk Network Holdings Inc., First Data Corporation, Fiserv Inc., Givex Corporation, InComm Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd (Pine Labs).

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Card Type, Business Type, Application, End User, Region
Region Covered North America, Asia Pacific, Europe, Latin America, Middle East and Africa
Countries Covered United States, Canada, China, India, Japan, South Korea, Australia, Indonesia, United Kingdom, Germany, France, Italy, Spain, Russia, Brazil, Mexico, Turkey, Saudi Arabia
Companies Covered Inc., American Express Company, Apple Inc., Blackhawk Network Holdings Inc., First Data Corporation, Fiserv Inc., Givex Corporation, InComm Inc., Paytronix Systems, Inc. and Qwikcilver Solutions Pvt Ltd (Pine Labs)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Digital Gift Card Market to Grow at 14.5% During 2024-2032, Bolstered by Expanding E-commerce Sector
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More