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The global digital gift card market grew at a CAGR of around 15% during 2015-2020. Digital gift cards, also known as e-gift cards, gift certificates, and vouchers, are the electronic versions of regular gift cards that are generally issued by retailers. These cards operate by using gift codes offered by retailers and can be delivered via e-mails or mobile-based applications. Digital gift cards are widely adopted as a part of development strategies for promoting businesses, increasing brand awareness, reducing fraud activities, attracting new customers, etc. As a result, these cards find extensive applications across diverse sectors, including food and beverages, retail, hospitality, consumer electronics, etc.
The elevating levels of digitalization coupled with the increasing penetration of smart devices are primarily driving the demand for digital gift cards. Furthermore, the expanding e-commerce sector has led to the growing adoption of e-gift vouchers for providing unique & attractive product offerings. Additionally, the improving consumer living standards and hectic work schedules are augmenting the need for convenient and easy gifting methods, irrespective of the geographical and time-based limitations. Moreover, the rising popularity of corporate gifting cultures during special occasions, such as birthdays, incentives, festivals, etc., is further bolstering the demand for e-gift cards. Apart from this, the emergence of customized e-gift cards with attached personal images and videos, scheduled delivery options, personalized gift preferences, etc., is also propelling the market growth. Additionally, the growing environmental concerns towards the depletion of natural timber for paper consumption are leading to a gradual shift from paper-based cards towards digital alternatives, which will further continue to drive the global market over the forecasted period. Looking forward, IMARC Group expects the global digital gift card market to continue its strong growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital gift card market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, card type, business type, application and end user.
Breakup by Card Type:
Breakup by Business Type:
Breakup by Application:
Breakup by End User:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Amazon.com Inc., American Express Company, Apple Inc., Blackhawk Network Holdings Inc., First Data Corporation, Fiserv Inc., Givex Corporation, InComm Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd (Pine Labs).
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