• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Digital Gift Card Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global digital gift card market grew at a CAGR of around 15% during 2015-2020. Digital gift cards, also known as e-gift cards, gift certificates, and vouchers, are the electronic versions of regular gift cards that are generally issued by retailers. These cards operate by using gift codes offered by retailers and can be delivered via e-mails or mobile-based applications. Digital gift cards are widely adopted as a part of development strategies for promoting businesses, increasing brand awareness, reducing fraud activities, attracting new customers, etc. As a result, these cards find extensive applications across diverse sectors, including food and beverages, retail, hospitality, consumer electronics, etc.

The elevating levels of digitalization coupled with the increasing penetration of smart devices are primarily driving the demand for digital gift cards. Furthermore, the expanding e-commerce sector has led to the growing adoption of e-gift vouchers for providing unique & attractive product offerings. Additionally, the improving consumer living standards and hectic work schedules are augmenting the need for convenient and easy gifting methods, irrespective of the geographical and time-based limitations. Moreover, the rising popularity of corporate gifting cultures during special occasions, such as birthdays, incentives, festivals, etc., is further bolstering the demand for e-gift cards. Apart from this, the emergence of customized e-gift cards with attached personal images and videos, scheduled delivery options, personalized gift preferences, etc., is also propelling the market growth. Additionally, the growing environmental concerns towards the depletion of natural timber for paper consumption are leading to a gradual shift from paper-based cards towards digital alternatives, which will further continue to drive the global market over the forecasted period. Looking forward, IMARC Group expects the global digital gift card market to continue its strong growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global digital gift card market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, card type, business type, application and end user.

Breakup by Card Type:

  • Open Loop Gift Card
  • Closed Loop Gift Card
     

Breakup by Business Type:

  • Business to Business (B2B)
  • Business to Customer (B2C)
     

Breakup by Application:

  • Food and Beverage
  • Health, Wellness and Beauty
  • Apparel, Footwear and Accessories
  • Books and Media Products
  • Consumer Electronics
  • Restaurants and Bars
  • Kids Products
  • Others
     

Breakup by End User:

  • Retail
    • Festival Celebrations
    • Special Celebrations
    • Self-Use
    • Others
  • Corporate
    • Corporate Gift
    • Employee Prize
    • Incentive Program
       

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Others
       

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon.com Inc., American Express Company, Apple Inc., Blackhawk Network Holdings Inc., First Data Corporation, Fiserv Inc., Givex Corporation, InComm Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd (Pine Labs).

Key Questions Answered in This Report:

  • How has the global digital gift card market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global digital gift card market?
  • What are the key regional markets?
  • What is the breakup of the market based on the card type?
  • What is the breakup of the market based on the business type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global digital gift card market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology
 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Digital Gift Card Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Card Type 
    6.1    Open Loop Gift Card
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Closed Loop Gift Card
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Business Type 
    7.1    Business to Business (B2B)
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business to Consumer (B2C)
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Application
    8.1    Food and Beverage
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Health, Wellness and Beauty
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Apparel, Footwear and Accessories
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Books and Media Products
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Consumer Electronics
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Restaurants and Bars
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Kids Products
        8.7.1 Market Trends
        8.7.2 Market Forecast
    8.8    Others
        8.8.1 Market Trends
        8.8.2 Market Forecast
9    Market Breakup by End User
    9.1    Retail
        9.1.1 Market Trends
        9.1.2 Market Breakup by Type
            9.1.2.1 Festival Celebration
                9.1.2.1.1 Market Trends
                9.1.2.1.2 Market Forecast
            9.1.2.2 Special Celebration
                9.1.2.2.1 Market Trends
                9.1.2.2.2 Market Forecast
            9.1.2.3 Self-Use
                9.1.2.3.1 Market Trends
                9.1.2.3.2 Market Forecast
            9.1.2.4 Others
                9.1.2.4.1 Market Trends
                9.1.2.4.2 Market Forecast
        9.1.3 Market Forecast
    9.2    Corporate 
        9.2.1 Market Trends
        9.2.2 Market Breakup by Type
            9.2.2.1 Corporate Gift
                9.2.2.1.1 Market Trends
                9.2.2.1.2 Market Forecast
            9.2.2.2 Employee Prize
                9.2.2.2.1 Market Trends
                9.2.2.2.2 Market Forecast
            9.2.2.3 Incentive Program
                9.2.2.3.1 Market Trends
                9.2.2.3.2 Market Forecast
        9.2.3 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 India 
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 Japan
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 United Kingdom 
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 Germany
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 France 
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Turkey
           10.5.1.1 Market Trends
           10.5.1.2 Market Forecast
        10.5.2 Saudi Arabia
           10.5.2.1 Market Trends
           10.5.2.2 Market Forecast
        10.5.3 Others
           10.5.3.1 Market Trends
           10.5.3.2 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Amazon.com Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Business Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    American Express Company 
           15.3.2.1 Company Overview
           15.3.2.2 Business Portfolio 
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Apple Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Business Portfolio 
           15.3.3.3 Financials
           15.3.3.4 SWOT Analysis
        15.3.4    Blackhawk Network Holdings Inc.
           15.3.4.1 Company Overview
           15.3.4.2 Business Portfolio 
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    First Data Corporation 
           15.3.5.1 Company Overview
           15.3.5.2 Business Portfolio 
        15.3.6    Fiserv Inc. 
           15.3.6.1 Company Overview
           15.3.6.2 Business Portfolio 
           15.3.6.3 SWOT Analysis
        15.3.7    Givex Corporation
           15.3.7.1 Company Overview
           15.3.7.2 Business Portfolio 
        15.3.8    InComm Inc. 
           15.3.8.1 Company Overview
           15.3.8.2 Business Portfolio 
        15.3.9    Paytronix Systems Inc.
           15.3.9.1 Company Overview
           15.3.9.2 Business Portfolio 
        15.3.10    Qwikcilver Solutions Pvt Ltd (Pine Labs)
           15.3.10.1 Company Overview
           15.3.10.2 Business Portfolio 
           15.3.10.3 Financials
           15.3.10.4 SWOT Analysis

List of Figures

Figure 1: Global: Digital Gift Card Market: Major Drivers and Challenges
Figure 2: Global: Digital Gift Card Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Digital Gift Card Market: Breakup by Card Type (in %), 2020
Figure 5: Global: Digital Gift Card Market: Breakup by Business Type (in %), 2020
Figure 6: Global: Digital Gift Card Market: Breakup by Application (in %), 2020
Figure 7: Global: Digital Gift Card Market: Breakup by End User (in %), 2020
Figure 8: Global: Digital Gift Card Market: Breakup by Region (in %), 2020
Figure 9: Global: Digital Gift Card (Open Loop) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 10: Global: Digital Gift Card (Open Loop) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 11: Global: Digital Gift Card (Closed Loop) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 12: Global: Digital Gift Card (Closed Loop) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 13: Global: Digital Gift Card (Business to Business-B2B) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 14: Global: Digital Gift Card (Business to Business-B2B) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 15: Global: Digital Gift Card (Business to Consumer-B2C) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 16: Global: Digital Gift Card (Business to Consumer-B2C) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 17: Global: Digital Gift Card (Food and Beverage) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 18: Global: Digital Gift Card (Food and Beverage) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 19: Global: Digital Gift Card (Health, Wellness and Beauty) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 20: Global: Digital Gift Card (Health, Wellness and Beauty) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 21: Global: Digital Gift Card (Apparel, Footwear and Accessories) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 22: Global: Digital Gift Card (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 23: Global: Digital Gift Card (Books and Media Products) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 24: Global: Digital Gift Card (Books and Media Products) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 25: Global: Digital Gift Card (Consumer Electronics) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 26: Global: Digital Gift Card (Consumer Electronics) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 27: Global: Digital Gift Card (Restaurants and Bars) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 28: Global: Digital Gift Card (Restaurants and Bars) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 29: Global: Digital Gift Card (Kids Products) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 30: Global: Digital Gift Card (Kids Products) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 31: Global: Digital Gift Card (Other Applications) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 32: Global: Digital Gift Card (Other Applications) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 33: Global: Digital Gift Card (Retail) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 34: Global: Digital Gift Card (Retail) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 35: Global: Digital Gift Card (Festival Celebrations) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 36: Global: Digital Gift Card (Festival Celebrations) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 37: Global: Digital Gift Card (Special Celebrations) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 38: Global: Digital Gift Card (Special Celebrations) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 39: Global: Digital Gift Card (Self-Use) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 40: Global: Digital Gift Card (Self-Use) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 41: Global: Digital Gift Card (Other Retail Types) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 42: Global: Digital Gift Card (Other Retail Types) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 43: Global: Digital Gift Card (Corporate) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 44: Global: Digital Gift Card (Corporate) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 45: Global: Digital Gift Card (Corporate Gift) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 46: Global: Digital Gift Card (Corporate Gift) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 47: Global: Digital Gift Card (Employee Prize) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 48: Global: Digital Gift Card (Employee Prize) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 49: Global: Digital Gift Card (Incentive Program) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 50: Global: Digital Gift Card (Incentive Program) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 51: North America: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 52: North America: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 53: United States: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 54: United States: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 55: Canada: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 56: Canada: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 57: Asia Pacific: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 58: Asia Pacific: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 59: China: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 60: China: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 61: India: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 62: India: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 63: Japan: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 64: Japan: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 65: South Korea: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 66: South Korea: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 67: Australia: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 68: Australia: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 69: Indonesia: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 70: Indonesia: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 71: Others: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 72: Others: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 73: Europe: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 74: Europe: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 75: United Kingdom: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 76: United Kingdom: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 77: Germany: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 78: Germany: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 79: France: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 80: France: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 81: Italy: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 82: Italy: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 83: Spain: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 84: Spain: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 85: Russia: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 86: Russia: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 87: Others: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 88: Others: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 89: Latin America: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 90: Latin America: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 91: Brazil: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 92: Brazil: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 93: Mexico: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 94: Mexico: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 95: Others: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 96: Others: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 97: Middle East and Africa: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 98: Middle East and Africa: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 99: Turkey: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 100: Turkey: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 101: Saudi Arabia: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 102: Saudi Arabia: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 103: Others: Digital Gift Card Market: Sales Value (in Billion US$), 2015 & 2020
Figure 104: Others: Digital Gift Card Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 105: Global: Digital Gift Card Industry: SWOT Analysis
Figure 106: Global: Digital Gift Card Industry: Value Chain Analysis
Figure 107: Global: Digital Gift Card Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Digital Gift Card Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Digital Gift Card Market Forecast: Breakup by Card Type (in Billion US$), 2021-2026
Table 3: Global: Digital Gift Card Market Forecast: Breakup by Business Type (in Billion US$), 2021-2026
Table 4: Global: Digital Gift Card Market Forecast: Breakup by Application (in Billion US$), 2021-2026
Table 5: Global: Digital Gift Card Market Forecast: Breakup by End User (in Billion US$), 2021-2026
Table 6: Global: Digital Gift Card Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 7: Global: Digital Gift Card Market: Competitive Structure
Table 8: Global: Digital Gift Card Market: Key Players

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