The growing concern among individuals about sanitation and hygiene has limited the utilization of reusable cups around the world. However, it has encouraged the adoption of disposable cups for serving food and beverages, such as soups, instant noodles, juices, teas, coffee, milkshakes and aerated drinks. This can be accredited to the exposure of disposable paper cups to high heat during the manufacturing process, which helps in killing bacteria and making them sterile. In comparison with reusable cups, paper cups are affordable, recyclable and light in weight. They are easily available in supermarkets, hypermarkets, convenience stores, etc. and assist in conserving water as they do not require cleaning post usage. As these cups are coated with wax or polyethylene, they are utilized for serving both cold and hot beverages. At present, there is a rise in the demand for disposable cups owing to the flourishing food and beverage (F&B) industry, an increasing number of coffee shops and the growing on-the-go food culture wherein consumers prefer taking their food and drinks on their way to school, college or work. In line with this, the rising number of quick-service restaurants (QSRs) is also positively influencing the demand for disposable paper cups across the globe.
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Although disposable cups aid in conserving water, they negatively impact the environment by increasing trash accumulation. In recent decades, more than 800,000 Tons of plastic cups and plates were manufactured, which further increased the size of the trash heap. To improve this scenario, the United Nations Organization (UNO) launched the ‘Clean Seas’ campaign in 2017 to reduce litter from the water bodies. In line with this, governments in various countries implemented stringent regulations to minimize plastic waste and promote eco-friendly disposable products. This, in turn, has led to a significant shift toward paper-based biodegradable cups. For instance, as per the United States Environmental Protection Agency (EPA), paper manufacturing increased by more than 300% in the past few decades. Owing to these factors, the global paper cups market reached a volume of 244.7 Billion Units in 2020. Looking forward, IMARC Group expects the market to exhibit stable growth during 2021-2026.
In 2016, BBC’s documentary ‘War on Waste’ by Hugh Fearnley-Whittingstall highlighted the challenges of paper cup recycling. He also pricked the perception that all the paper cups, which are sold by internationally renowned brands, are not completely biodegradable on account of the wax or plastic coating on these cups that cannot be separated easily. In addition to this, the lid on these coffee cups, which aid in keeping the coffee hot, along with the straw, which is served with cold coffees, only adds to the problem. Thus, there is a rise in the demand for biodegradable paper cups around the world. As a result, manufacturers are focusing on introducing entirely biodegradable variants, to cater to the emerging demand. For instance, they are coming up with renewable paperboard designs for these cups, which can be recycled easily. In line with this, they are also investing in research and development (R&D) activities to innovate compostable and recyclable packaging solutions.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the global paper cups industry and regional Europe, India, North America, United States which has enabled clients to set up and expand their businesses successfully.
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