According to the latest report by IMARC Group, titled "Fashion Influencer Marketing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global fashion influencer marketing market is currently experiencing robust growth. Fashion influencer marketing is a subset of social media marketing that involves promotion and endorsement of fashion apparel and accessories by influencers via social media platforms. These influencers are personalities with a dedicated social following who create fashion-related content on their respective channels. They are considered experts in their domain, which enables them to influence the opinions and purchasing behavior of their fanbase with their recommendations. This kind of marketing entails building natural conversations around a certain brand or product while delivering meaningful content to the subscribers at the same time to gain their confidence and trust.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Fashion Influencer Marketing Market Trends:
The global market is primarily driven by the increasing proliferation of social media platforms. Supported by the reduced internet charges across numerous countries and widespread availability of high-speed internet connection across the globe, there has been an increase in the adoption of influencer marketing as a key strategy by fashion companies to maximize their reach and gather a broader audience for their products. They involve the use of analytics and reporting, campaign and influencer relationship management, and workflow automation and fraud detection services, along with the traditional marketing approaches, to understand the evolving needs of the masses and implement the latest market trends to their campaigning strategies. This, coupled with the inflating disposable income levels and the changing lifestyle preferences of the masses, is providing an impetus to the market growth. The market is further driven by the rising integration of fashion influencer marketing with the social search engine (SSE) and social search optimization (SSO) tools that play a vital role in optimizing digital media content. Their deployment results in increasing the quality and quantity of website traffic and providing exposure to the advertised brand through non-paid search engine results. Moreover, continual technological advancements in advertising and marketing strategies have encouraged players to invest in efficient marketing campaigns to receive a higher return on investment (ROI). Since fashion influencer marketing enables brands to promote their services and products in an innovative yet effective manner, this is expected to create a positive outlook for the market. On account of the aforementioned factors, the market is anticipated to witness robust growth during 2021-2026.
- On the basis the influencer type, the market has been divided into megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers.
- Based on the fashion type, the market has been classified into beauty and cosmetics, apparel, and jewelry and accessories.
- On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players include AspireIQ Inc., Hypr Brands (JuliusWorks Inc.), InfluencerDB, Izea Worldwide Inc., Klear, Launchmetrics, Mavrck, Socially Powerful Media Limited, Speakr Inc., and Upfluence Incorporated.
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