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According to the latest report by IMARC Group, titled “Humectants Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the global humectants market reached a value of US$ 24.6 Billion in 2021. Humectants are moisturizing agents that consist of hygroscopic ingredients of hydrophilic groups, such as hydroxyl groups, amines and carboxyl groups, and esters. Humectants draw water molecules out of their environment that help rehydrate the surface of the skin. In addition, humectants encourage the shedding of dead cells by breaking down the proteins that keep them together. As a result, they make the skin appear and feel soft, supple, hydrated and less flaky. They also control moisture changes caused by humidity fluctuations during the processing, transit and storage of various products.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Humectants Market Trends:
The market is primarily driven by increasing application of humectants in various industries. For instance, humectants are widely utilized in soaps, shampoos, and conditioners as they assist in moisturization, exfoliation, solvency to dissolve actives and improve the stability of oil in water emulsions. On the other hand, they are used in drug development to regulate the water content in pharmaceutical products. Besides this, humectants are extensively used in water-soluble paints as they help in enhancing stability, maintaining texture, reducing microbial activity and prolonging the shelf life of products. Furthermore, the rising spending capacity of individuals and the consumption of bakery and confectionery products on account of rapid urbanization are also fueling the market growth. Moreover, key manufacturers are developing effective humectants for resin-free pigment concentrates that do not produce volatile organic compounds (VOCs) and provide low influence on paste properties, thereby positively influencing the market growth. Looking forward, the market is expected to grow at a CAGR of 7.6% during the forecast period (2022-2027).
Market Summary:
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