The global humectants market size reached US$ 26.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.2 Billion by 2028, exhibiting a growth rate (CAGR) of 7.3% during 2023-2028.
Humectants are hygroscopic organic compounds that form hydrogen bonds with water molecules. They can either be derived from natural sources, such as glycerin, honey, aloe vera gel, and lactic acid or synthetically produced. They assist in absorbing moisture from the air and retaining it into the stratum corneum, which is the upper layer of the skin. As they also aid in making the skin appear and feel soft, supple, hydrated, and less flaky and prone to cracking or chaffing, they are widely utilized in the manufacturing of beauty and personal care products.
Humectants Market Trends:
A rise in the consumption of health supplements, bakery products, functional beverages, and confectionery products on account of the growing spending capacities of individuals around the world represents one of the key factors driving the market. Humectants help in enhancing stability, maintaining texture, reducing microbial activity, and increasing the shelf life of products. Apart from this, they assist in moisturization, exfoliation, solvency to dissolve actives and improve the stability of oil in water emulsions. As a result, they are considerably being utilized in the production of soaps, shampoos, and conditioners worldwide. Besides this, the rising adoption of humectants in drug development to regulate the water content of pharmaceutical dosage and ingredient solubility is also propelling the growth of the market. Furthermore, leading market players are developing effective humectants for resin-free pigment concentrates that do not contribute to volatile organic compounds (VOCs) and have a lower influence on paste properties, such as color strength and viscosity. These innovations have resulted in the expanding application of humectants in architecture, paints and coatings, and other industries across the globe.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global humectants market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on source, type and application.
Breakup by Source:
Breakup by Type:
Alpha Hydroxy Acid and Polysaccharides
Breakup by Application:
Food and Beverages
Oral and Personal Care
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Archer Daniels Midland Company, Ashland Global Holdings Inc., Barentz, BASF SE, Brenntag SE, Cargill Incorporated, Corbion N.V., DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Roquette Frères, The Lubrizol Corporation (Berkshire Hathaway Inc.) and Vantage Specialty Chemicals Inc.
Base Year of the Analysis
Source, Type, Application, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Archer Daniels Midland Company, Ashland Global Holdings Inc., Barentz, BASF SE, Brenntag SE, Cargill Incorporated, Corbion N.V., DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Roquette Frères, The Lubrizol Corporation (Berkshire Hathaway Inc.) and Vantage Specialty Chemicals Inc.
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Key Questions Answered in This Report
The global humectants market was valued at US$ 26.7 Billion in 2022.
We expect the global humectants market to exhibit a CAGR of 7.3% during 2023-2028.
The rising demand for humectants across the Food and Beverage (F&B) industry, as they aid in enhancing stability, maintaining texture, reducing microbial activity, increasing the shelf life of items, etc., is primarily driving the global humectants market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of humectants-based food and personal care products.
Based on the source, the global humectants market can be categorized into synthetic and natural. Currently, synthetic accounts for the majority of the global market share.
Based on the type, the global humectants market has been segregated into sugar alcohol, alpha hydroxy acid and polysaccharides, glycols, and others. Among these, sugar alcohol currently exhibits a clear dominance in the market.
Based on the application, the global humectants market can be bifurcated into food and beverages, oral and personal care, pharmaceuticals, animal feed, and others. Currently, food and beverages hold the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global humectants market include Archer Daniels Midland Company, Ashland Global Holdings Inc., Barentz, BASF SE, Brenntag SE, Cargill Incorporated, Corbion N.V., DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Roquette Frères, The Lubrizol Corporation (Berkshire Hathaway Inc.), and Vantage Specialty Chemicals Inc.
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