Global Location Analytics Market to Reach US$ 53.2 Billion by 2028, Impelled by Increasing Utilization of Internet of Things (IoT)

March 14, 2022

The latest report by IMARC Group, titled “Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” finds that the global location analytics market size reached US$ 19.6 Billion in 2022. Location analytics, also known as geo-analytics, is the method of generating insights by analyzing location data. It adds geographical data on assets, infrastructure, transportation, and the environment of an organization to extract valuable insights and predict consumer behavior and buying patterns. It is widely used by organizations to assess their business strategies, decrease costs, locate new sales opportunities, and implement changes for operational efficiency. Compared to traditional business intelligence (BI) data, location analytics drives more accurate insights and is relatively easy to understand for non-experts. 

Global Location Analytics Market Trends:

The market is primarily driven by the increasing utilization of the Internet of Things (IoT) and rapid digitization across the globe. In addition, the developing infrastructure, and the rising sales of consumer electronics such as smartphones, tablets, and laptops, represent another major growth-inducing factor. Besides this, various organizations are adopting asset management tools to optimize business processes, test the profitability of potential new locations, and generate revenue. This, coupled with the widespread adoption of location analytics in the corporate, government, and retail sectors to offer enhanced solutions and services to end users, is positively influencing the market growth. Moreover, key market players are making considerable investments in research and development (R&D) activities to develop new technologies that detect patterns, opportunities, and risks of businesses. They are also integrating advanced technologies such as cloud computing, artificial intelligence (AI), blockchain, and big data with location analytics to enhance operational efficiency, thereby contributing to the market growth. Furthermore, the rising trend of automation across various industries and the emerging e-commerce industry are also expected to create a favorable market outlook in the coming years. Looking forward, IMARC Group expects the market value to reach US$ 53.2 Billion by 2028, expanding at a CAGR of 17.4% during the forecast period (2023-2028).

Market Summary:

  • Based on the component, the market has been bifurcated into software and services. 
  • On the basis of the deployment mode, the market has been segmented into on-premises and cloud-based. 
  • Based on the location type, the market has been classified into indoor and outdoor. 
  • On the basis of the application, the market has been categorized into remote monitoring, sales and marketing optimization, asset management, risk management, facility management, and others. 
  • Based on the end use industry, the market has been segregated into BFSI, healthcare, hospitality, government, transport and logistic, IT and telecom, retail and consumer goods, media and entertainment, and others. 
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa. 
  • The competitive landscape of the market has been examined, with some of the key players being Alteryx Inc., Cisco Systems Inc., Esri Global, Inc., Galigeo, Google LLC, HERE Technologies, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc., Sisense Inc., and TIBCO Software Inc. 


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

IMARC Group

USA: +1-631-791-1145
Email: sales@imarcgroup.com
Website: https://www.imarcgroup.com
Follow us on twitter : @imarcglobal

Global Location Analytics Market to Reach US$ 53.2 Billion by 2028, Impelled by Increasing Utilization of Internet of Things (IoT)
Select Licence Type



Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More