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Press Release:

Global Location Analytics Market to Reach US$ 53.2 Billion by 2028, Impelled by Increasing Utilization of Internet of Things (IoT)

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Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global location analytics market size reached US$ 19.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 53.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.4% during 2023-2028.

Location analytics, also known as geoanalytics, refers to a tool that adds a layer of geographical data to data assets of organizations for predicting consumer behavior and buying patterns. It relies on data collected through cameras, sensors, mobile devices, global positioning systems (GPS), and social media channels for offering both real-time and historic geographical data. Besides this, it provides deeper insights into business strategies as compared to traditional methods and consequently eases the decision-making process of companies operating in different industry verticals.

Location Analytics Market Trends:

The growing utilization of the Internet of Things (IoT) on account of rapid digitization around the world represents one of the major factors driving the market. Moreover, there is a rise in the development of network infrastructure and sales of smartphones, tablets, laptops and other consumer electronics. This, along with the increasing focus of organizations on accessing dynamic location information of customers, is propelling the growth of the market. In addition, the expanding application of location analytics in corporate, government, and retail sectors across the globe for offering enhanced solutions and services to end-users is bolstering the market growth. Apart from this, there is an increase in the adoption of asset management tools across various industries to optimize business processes and generate revenue. This, in confluence with the extensive research and development (R&D) activities and rising investments by key market players for developing new technologies that detect opportunities, patterns, and risks of businesses, is positively influencing the market. Technology including cloud computing, artificial intelligence (AI), blockchain, and big data are anticipated to offer lucrative growth opportunities to leading manufacturers operating in the industry.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global location analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, location type, application and end use industry.

Breakup by Component:

  • Software
  • Services
     

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by Location Type:

  • Indoor
  • Outdoor
     

Breakup by Application:

  • Remote Monitoring
  • Sales and Marketing Optimization
  • Asset Management
  • Risk Management
  • Facility Management
  • Others
     

Breakup by End Use Industry:

  • BFSI
  • Healthcare
  • Hospitality
  • Government
  • Transport and Logistic
  • IT and Telecom
  • Retail and Consumer Goods
  • Media and Entertainment
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Alteryx Inc., Cisco Systems Inc., Esri, Galigeo, Google LLC, HERE Technologies, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc., Sisense Inc. and TIBCO Software Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Component, Deployment Mode, Location Type, Application, End Use Industry, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alteryx Inc., Cisco Systems Inc., Esri, Galigeo, Google LLC, HERE Technologies, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc., Sisense Inc. and TIBCO Software Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Location Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Component
    6.1    Software
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Deployment Mode
    7.1    On-premises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloud-based
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Location Type
    8.1    Indoor
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Outdoor
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Application
    9.1    Remote Monitoring
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Sales and Marketing Optimization
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asset Management
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Risk Management
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Facility Management
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Others
        9.6.1 Market Trends
        9.6.2 Market Forecast
10  Market Breakup by End Use Industry
    10.1    BFSI
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Healthcare
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Hospitality
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Government
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Transport and Logistic
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    IT and Telecom
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7    Retail and Consumer Goods
        10.7.1 Market Trends
        10.7.2 Market Forecast
    10.8    Media and Entertainment
        10.8.1 Market Trends
        10.8.2 Market Forecast
    10.9    Others
        10.9.1 Market Trends
        10.9.2 Market Forecast
11  Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12  SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13  Value Chain Analysis
14  Porters Five Forces Analysis
    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15  Price Analysis
16  Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Alteryx Inc.
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
        16.3.2    Cisco Systems Inc.
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
           16.3.2.3 Financials
           16.3.2.4 SWOT Analysis
        16.3.3    Esri
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
           16.3.3.3 SWOT Analysis
        16.3.4    Galigeo
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
        16.3.5    Google LLC
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
           16.3.5.3 SWOT Analysis
        16.3.6    HERE Technologies
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
        16.3.7    Hexagon AB
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
           16.3.7.3 Financials
           16.3.7.4 SWOT Analysis
        16.3.8    International Business Machines Corporation
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
           16.3.8.3 Financials
           16.3.8.4 SWOT Analysis
        16.3.9    Microsoft Corporation
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
           16.3.9.3 Financials
           16.3.9.4 SWOT Analysis
        16.3.10    Oracle Corporation
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
           16.3.10.3 Financials
           16.3.10.4 SWOT Analysis
        16.3.11    Pitney Bowes Inc.
           16.3.11.1 Company Overview
           16.3.11.2 Product Portfolio
           16.3.11.3 Financials
           16.3.11.4 SWOT Analysis
        16.3.12    SAS Institute Inc.
           16.3.12.1 Company Overview
           16.3.12.2 Product Portfolio
           16.3.12.3 SWOT Analysis
        16.3.13    Sisense Inc.
           16.3.13.1 Company Overview
           16.3.13.2 Product Portfolio
        16.3.14    TIBCO Software Inc.
           16.3.14.1 Company Overview
           16.3.14.2 Product Portfolio
           16.3.14.3 SWOT Analysis

List of Figures

Figure 1: Global: Location Analytics Market: Major Drivers and Challenges
Figure 2: Global: Location Analytics Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Location Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Location Analytics Market: Breakup by Component (in %), 2022
Figure 5: Global: Location Analytics Market: Breakup by Deployment Mode (in %), 2022
Figure 6: Global: Location Analytics Market: Breakup by Location Type (in %), 2022
Figure 7: Global: Location Analytics Market: Breakup by Application (in %), 2022
Figure 8: Global: Location Analytics Market: Breakup by End Use Industry (in %), 2022
Figure 9: Global: Location Analytics Market: Breakup by Region (in %), 2022
Figure 10: Global: Location Analytics (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Location Analytics (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Location Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Location Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Location Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Location Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Location Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Location Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Location Analytics (Indoor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Location Analytics (Indoor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Location Analytics (Outdoor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Location Analytics (Outdoor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Location Analytics (Remote Monitoring) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Location Analytics (Remote Monitoring) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Location Analytics (Sales and Marketing Optimization) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Location Analytics (Sales and Marketing Optimization) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Location Analytics (Asset Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Location Analytics (Asset Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Location Analytics (Risk Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Location Analytics (Risk Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Location Analytics (Facility Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Location Analytics (Facility Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Location Analytics (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Location Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Location Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Location Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Location Analytics (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Location Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Location Analytics (Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Location Analytics (Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Location Analytics (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Location Analytics (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Location Analytics (Transport and Logistic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Location Analytics (Transport and Logistic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Global: Location Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Global: Location Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Global: Location Analytics (Retail and Consumer Goods) Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Global: Location Analytics (Retail and Consumer Goods) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Global: Location Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Global: Location Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Global: Location Analytics (Other End Use Industries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Global: Location Analytics (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: North America: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: North America: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: United States: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: United States: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Canada: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Canada: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Asia-Pacific: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Asia-Pacific: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: China: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: China: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Japan: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Japan: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: India: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: India: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: South Korea: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: South Korea: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Australia: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Australia: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Indonesia: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Indonesia: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Others: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Europe: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Europe: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Germany: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Germany: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: France: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: France: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: United Kingdom: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: United Kingdom: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Italy: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Italy: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Spain: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Spain: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Russia: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Russia: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Others: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Latin America: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Latin America: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Brazil: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Brazil: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Mexico: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Mexico: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Others: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 97: Others: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 98: Middle East and Africa: Location Analytics Market: Sales Value (in Million US$), 2017 & 2022
Figure 99: Middle East and Africa: Location Analytics Market: Breakup by Country (in %), 2022
Figure 100: Middle East and Africa: Location Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 101: Global: Location Analytics Industry: SWOT Analysis
Figure 102: Global: Location Analytics Industry: Value Chain Analysis
Figure 103: Global: Location Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Location Analytics Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Location Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Location Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
Table 4: Global: Location Analytics Market Forecast: Breakup by Location Type (in Million US$), 2023-2028
Table 5: Global: Location Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Location Analytics Market Forecast: Breakup by End Use Industry (in Million US$), 2023-2028
Table 7: Global: Location Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Location Analytics Market: Competitive Structure
Table 9: Global: Location Analytics Market: Key Players


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Key Questions Answered in This Report

The global location analytics market was valued at US$ 19.6 Billion in 2022.

We expect the global location analytics market to exhibit a CAGR of 17.4% during 2023-2028.

The rising adoption of location analytics across several sectors, such as corporate and retail, for offering enhanced solutions and services to customers is primarily driving the global location analytics market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing utilization of location analytics technology to keep a track on the active and confirmed cases of the coronavirus infection and remotely ensure the business continuity, during the lockdown scenario.

Based on the component, the global location analytics market has been segmented into software and services. Currently, software holds the majority of the total market share.

Based on the deployment mode, the global location analytics market can be divided into on-premises and cloud-based, where cloud-based exhibits a clear dominance in the market.

Based on the location type, the global location analytics market has been categorized into indoor and outdoor. Currently, outdoor accounts for the majority of the global market share.

Based on the end use industry, the global location analytics market can be segregated into BFSI, healthcare, hospitality, government, transport and logistic, IT and telecom, retail and consumer goods, media and entertainment, and others. Among these, the retail and consumer goods industry holds the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global location analytics market include Alteryx Inc., Cisco Systems Inc., Esri, Galigeo, Google LLC, HERE Technologies, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc., Sisense Inc., and TIBCO Software Inc.

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