According to the latest report by IMARC Group, titled "Mass Notification Systems Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the global mass notification systems market is currently witnessing strong growth. A mass notification system (MNS) is a solution that is used to disseminate information within an organization or to broadcast messages to customers. It comprises a database of names, phone numbers, email addresses and delivery details that are utilized to coordinate with individuals during both emergency and non-emergency situations. It can be used for broadcasting messages in a secured one- or two-way communication while offering scalable and reliable management. The system also notifies the real-time acknowledgment of the message and offers staff protection and regulatory compliance. Since MNS provides a flexible method of reaching a diverse audience by allowing the sharing of messages in multiple formats, including HTML, SMS, emails, social media, RSS and phone calls, it is widely utilized across numerous commercial and industrial verticals.
Global Mass Notification Systems Market Trends:
The global market is primarily driven by the increasing requirement for efficient frontline communication technology across the globe, especially in disaster-prone areas. MNS is widely used as an emergency tool for coordinating with individuals during rescue operations during natural disasters, such as floods and earthquakes. It aids in warning the masses about the potential dangers of the same, providing them with safety measures and offering proper guidance. In line with this, a significant increase in the incidences of industrial hazards across the globe is also propelling the market growth. MNS is extensively utilized across the industrial sector for streamlining operations while assisting in the prevention of valuable resources as well as human lives. Apart from this, smart devices are now increasingly being integrated with on-premise MNS solutions, especially in the education sector. Education institutions and schools are using these systems to ensure the smooth and seamless communication between staff, pupils and other associated entities regarding important updates and transfer of information. It further aids in ensuring the safety of habitants within the institution premises in case of an emergency and the dissemination of essential knowledge, thus enabling quick and effective decision-making. The adoption of these services by government bodies for public safety, the growing need for advanced security systems and continuous technological advancements are some of the other factors driving the growth of the market. On account of these factors, the market is projected to reach a value of US$ 13 Billion by 2025, growing at a CAGR of 12% during 2020-2025.
Market Summary:
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