As per the latest report by IMARC Group, titled "Mobile Business Intelligence Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global mobile business intelligence market size reached US$ 11.7 Billion in 2022. Mobile business intelligence (BI) is a powerful tool that enables businesses to access and analyze critical data on their mobile devices, providing real-time insights and enhancing decision-making processes. It comprises advanced technologies and software applications designed specifically for mobile platforms. Mobile BI connects to various data sources, such as enterprise databases, cloud, and web services, and transforms raw data into meaningful information. Its components typically include mobile applications, data visualization tools, and integration capabilities. The advantages of mobile BI are numerous, such as it allows users to access key business metrics and reports anytime, anywhere, providing flexibility and convenience. It also enhances collaboration by enabling teams to share data and insights seamlessly, fostering better communication and decision-making across departments. Currently, there are different types of product variants available to cater to diverse business needs, including native mobile applications, web-based solutions, and hybrid apps.
Global Mobile Business Intelligence Market Trends:
The global mobile business intelligence market is primarily driven by the increasing demand for real-time access to critical business information on mobile devices. Moreover, the proliferation of smartphones and tablets, coupled with advancements in mobile network technologies, are providing an impetus to the market growth. In line with this, the growing trend of remote and flexible work environments has created a need for mobile BI tools that enable employees to access and analyze data on the go, which is positively supporting the market growth. This is further bolstered by the rising adoption of cloud-based solutions to deploy and manage mobile BI applications. Besides this, the integration of artificial intelligence (AI) and machine learning (ML) technologies into mobile BI solutions has improved data analytics capabilities and decision-making processes, which, in turn, is providing a positive outlook for the market. Besides this, the shifting focus on data security and privacy has compelled organizations to invest in secure mobile BI solutions, further propelling the market growth. Additionally, the expansion of the e-commerce industry and the need for real-time customer insights are acting as other factors driving the demand for mobile BI tools in the retail sector. Other factors, such as the surging product use by governments of various nations to enhance public service delivery and decision-making processes and escalating product demand in the entertainment and media industry to gain insights into consumer preferences and behavior, are contributing to the market growth. Looking forward, the market value is projected to reach US$ 34.2 Billion by 2028, expanding at a CAGR of 17.5% during 2023-2028.
- By the solution, the market is segmented into software and service.
- Based on the deployment mode, the market is segregated into on-premises and cloud-based.
- On the basis of the enterprise size, the market is divided into small and medium-sized, and large enterprises.
- By the application, the market is separated into fraud and security management, sales and marketing management (customer engagement and analysis), predictive asset maintenance, risk and compliance management, supply chain management and operations, and others. According to the report, sales and marketing management (customer engagement and analysis) accounted for the largest market share.
- Based on the end user vertical, the market is divided into BFSI, IT and telecommunications, healthcare, retail, government, manufacturing, and others. According to the report, BFSI accounted for the largest market share.
- By the region, the market has been categorized into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa. At present, North America is leading the global market.
- The competitive landscape of the industry has also been examined with some of the key players being International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Yellowfin International Pty Ltd. (Idera Inc.), Zoho Corporation Private Limited, etc.
|Base Year of the Analysis
| Historical Period
||Solution, Deployment Mode, Enterprise Size, Application, End User Vertical, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Yellowfin International Pty Ltd. (Idera Inc.) and Zoho Corporation Private Limited
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