Mobile Business Intelligence Market

Market Overview:

The global mobile business intelligence market size reached US$ 11.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 34.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028. Rapid digitization, increasing trend of BYOD, and escalating demand for big data analytics represent some of the key factors driving the market.

Mobile business intelligence (BI) refers to a technology-driven process used for analyzing data and delivering actionable information available on mobile devices, such as smartphones and tablets. It is equipped with complex functionalities and facilitates the instant transfer of images, voice, and videos. It allows business professionals to access and compute business and data analytics services and facilitate similar processes and features as that of a desktop-based software solution. Mobile BI also empowers employees to work more efficiently and enables collaboration between remote teams. Moreover, it reduces the risk of data inconsistencies and errors by allowing real-time data updates. It also aids users in the customization of dashboards according to their needs and preferences, which provides more personalized user experience. As mobile BI eliminates the need for on-premise hardware and software and the associated maintenance and upgrade costs, it is widely adopted by organizations with distributed workforce for handling large volumes of enterprise data and producing meaningful reports and summary visualization cost-effectively.

Mobile Business Intelligence Market Trends:

At present, rapid digitization and the escalating demand for big data analytics for making critical business decisions within a compressed timeframe represent one of the key factors positively influencing the market across the globe. In addition, the increasing acceptance of bring your own device (BYOD) across enterprises and the increasing need for data security measures, such as secure logins and encrypted data transmission, are offering lucrative growth opportunities to key market players. In line with this, the widespread integration of the internet of things (IoT) that allow mobile devices to communicate, analyze, and share data via cloud-based software platforms and networks is bolstering the market growth. Additionally, the adoption of application programming interface (API)-first infrastructure with business and personal applications, enterprise resource planning (ERP), and customer relationship management (CRM), to help organizations analyze huge volumes of data and represent it in an improved actionable format is propelling the market growth. Moreover, the increasing deployment of mobile BI in both public and private sectors is fueling the market growth. Furthermore, inflating disposable incomes, increasing adoption of mobile devices, and rising automation are stimulating the growth of the market worldwide.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile business intelligence market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, deployment mode, enterprise size, application and end user vertical.

Solution Insights:

• Software
• Service
   

The report has provided a detailed breakup and analysis of the mobile business intelligence market based on the solution. This includes software and service.

Deployment Mode Insights:

• On-premises
• Cloud-based
   

A detailed breakup and analysis of the mobile business intelligence market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based.

Enterprise Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
   

A detailed breakup and analysis of the mobile business intelligence market based on the enterprise size has also been provided in the report. This includes small and medium-sized enterprises and large enterprises.

Application Insights:

• Fraud and Security Management
• Sales and Marketing Management (Customer Engagement and Analysis)
• Predictive Asset Maintenance
• Risk and Compliance Management
• Supply Chain Management and Operations
• Others
   

A detailed breakup and analysis of the mobile business intelligence market based on the applications has also been provided in the report. This includes fraud and security management, sales and marketing management (customer engagement and analysis), predictive asset maintenance, risk and compliance management, supply chain management and operations, and others. According to the report, sales and marketing management (customer engagement and analysis) accounted for the largest market share.

End User Vertical Insights:

• BFSI
• IT and Telecommunications
• Healthcare
• Retail
• Government
• Manufacturing
• Others
   

A detailed breakup and analysis of the mobile business intelligence market based on the end user vertical has also been provided in the report. This includes BFSI, IT and telecommunications, healthcare, retail, government, manufacturing, and others. According to the report, BFSI accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for mobile business intelligence. Some of the factors driving the North America mobile business intelligence market included the increasing applications of big data analytics, high security needs, rising trend of BYOD, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global mobile business intelligence market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, QlikTech International AB, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce Inc.), TIBCO Software Inc., Yellowfin International Pty Ltd. (Idera Inc.), Zoho Corporation Private Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the mobile business intelligence market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global mobile business intelligence market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the mobile business intelligence industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.