Nutraceuticals Market Report: COQ10, Probiotics/Prebiotics, Taurine, Omega-3, Green Tea, Antioxidants, Calcium, Lycopene, B-Complex, Dietary Fiber, Collagen, Aloe Vera and Zinc

Nutraceuticals Market Report: COQ10, Probiotics/Prebiotics, Taurine, Omega-3, Green Tea, Antioxidants, Calcium, Lycopene, B-Complex, Dietary Fiber, Collagen, Aloe Vera and Zinc

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Global Nutraceuticals Market: 

The global nutraceuticals market size reached US$ 435.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 686 Billion by 2028, exhibiting a growth rate (CAGR) of 7.7% during 2023-2028.

Nutraceuticals are products derived from food sources that provide health benefits and additional nutrition to the human body. They are commonly available in dairy-based concentrates, confectionery fruit and vegetable juice, energy drink, and snack bar variants. They are a rich source of various nutrients, such as vitamins, minerals, antioxidants, zinc, and calcium, which improve the overall health of consumers. Nutraceuticals are widely used to delay aging, improve health, prevent chronic diseases, increase life expectancy and increase metabolism. They also assist in combating various chronic medical ailments, such as allergies, high cholesterol levels, hypertension, obesity, heart disease, cancer, osteoporosis, and diabetes. Nutraceuticals are widely available in the form of capsules, powder, liquid tablets, soft gels, and gummies. They are widely consumed due to their enhanced safety, efficacy, purity, health promotion, and disease curing activities. In comparison to the traditionally used pharmaceuticals, nutraceutical products are natural and have improved physiological benefits with minimal or no side effects.

Global Nutraceuticals Market

The Increasing Demand for Healthy and Nutrient-rich Diet Acts as a Key Nutraceuticals Market Trend

The market is primarily being driven by the rising consumer awareness regarding the health benefits of nutraceutical products. Nutraceuticals are widely consumed by individuals of all age groups as they include the required amount of vitamins, minerals, fiber, and proteins. Additionally, the increasing product demand for various functional food products, such as fats and oils, snacks, cereals, dairy products, baby food, and meat, is favoring the market growth. Due to the hectic lifestyles and busy schedules of the consumers, there is a rising requirement for ready-to-consume nutraceutical products. The shift is further being facilitated by the increasing western influence, growing middle-class population, rapid urbanization, and rising expenditure capacities of the consumers. The market is also driven by significant growth in the food and beverage industry. Nutraceuticals are widely used for on-the-go snacks that contain additional nutrients to provide instant energy boost and nutrition to the consumers.

Rising Geriatric Population and Increasing Prevalence of Lifestyle Diseases to Propel the Market Growth: 

The rising geriatric population prone to various chronic diseases, such as arthritis, diabetes, cholesterol, obesity, cardiovascular diseases and cancer, is propelling the market growth. Moreover, nutraceuticals contain high amounts of fibers and minerals, which assist in easier bowel movements providing critical cleansing of internal organs, which in turn is positively impacting the market growth. Apart from this, the rising health consciousness among the masses and the shifting consumer preference towards dietary supplements concentrated nutrition sources, and products benefiting immunity and physical health is driving the growth of the market. Furthermore, the shifting consumer preference from chemically derived products to naturally sourced preventive healthcare products, such as nutraceuticals that contain safer and healthier ingredients, are positively impacting the market growth.

Product Advancements and Innovations Creating a Positive Outlook for the Market

Various product innovations, such as the development of liquid capsules, that aid in speeding up the manufacturing process and allowing the same capsule to have multiple blends to increase the potency is favoring the market growth. These liquid capsules are also sealed to improve their shelf life by preventing oxidation and protecting the contents and the integrity of the ingredients. Moreover, the increasing demand for personalized nutrition is providing a thrust to the market growth. Personalization of nutrition offers an entire nutritional plan tailored to the needs of the individual and is widely adopted by consumers with allergic reactions to particular foods. Moreover, multiple key players are focusing on expanding their production capacity by pursuing mergers and acquisitions. For instance, Tesco announced its intention to use the Clubcard information to track various chronic illnesses that consumers pay heed to for the provision of tailored solutions to promote healthier eating habits. This acquisition not only aids consumer-based organizations to provide personalized dietary advice but also establishes significant partnerships with different pharmaceutical companies to help personalize over-the-counter (OTC) supplements.




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Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global nutraceuticals market report, along with forecasts at the global and country level from 2023-2028. Our report has categorized the market based on product and indication.

Breakup by Product:




Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Personalized Foods
    • Bakery Products
    • Confectionery
    • Dairy Products
    • Oil & Fats
    • Snack Bars
    • Other Foods
  • Personalized Beverages
    • Chocolate Based FP Drinks
    • Bottled Water
    • Concentrates
    • Energy Drinks
    • Fruit Vegetable Juices
    • RTD Tea
    • Sports Drinks
    • Others

On the basis of products, the market has been bifurcated into personalized foods and beverages. Some of the popularly consumed personalized foods include dairy products, confectionery, bakery products, oil and fats, snack bars, and other products. On the other hand, widely preferred personalized beverages include nutrient-enhanced water drinks, chocolate-based FP drinks, concentrates, juices, energy, and sports drinks, and RTD tea.

Breakup by Indication:

  • Digestive and Immune Health
  • Energy & Alertness Health
  • Heart Health
  • Bone & Joint
  • Cognitive Health
  • Beauty Health

Based on indications, the market has been classified into the digestive and immune, energy and alertness, heart, bone and joint, cognitive, and beauty health segments. At present, products for enhancing digestive and immune health dominate the market.

Regional Insights:

  • United States
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Japan
  • China
  • Russia
  • India
  • Brazil
  • Mexico

On the geographical front, the United States enjoys the leading position in the market on account of the growing population in the country driven by greater longevity and net migratory inflow. Other major regions include Germany, the United Kingdom, France, Spain, Italy, Japan, China, Russia, India, Brazil and Mexico.

Key Players:

  • PepsiCo Inc.
  • Coca Cola
  • Otsuka
  • Yakult Honsha
  • Danone
  • GlaxoSmithKline
  • Cadbury
  • Morinaga
  • Nestle
  • Kirin Brewery

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Product, Indication, Country
Countries Covered United States, Germany, United Kingdom, France, Spain, Italy, Japan, China, Russia, India, Brazil, Mexico
Companies Covered PepsiCo Inc., Coca Cola, Otsuka, Yakult Honsha, Danone, GlaxoSmithKline, Cadbury, Morinaga, Nestle and Kirin Brewer
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global nutraceuticals market performed so far and how will it perform in the coming years?
  • What are the key regions in the global nutraceuticals market?
  • What has been the impact of COVID-19 on the global nutraceuticals market?
  • What are the main indications in the global nutraceuticals market?
  • Which are the popular product types in the global nutraceuticals market?
  • What are the various stages in the value chain of the global nutraceuticals market?
  • What are the key driving factors and challenges in the global nutraceuticals market?
  • What is the structure of the global nutraceuticals market and who are the key players?
  • What is the degree of competition in the global nutraceuticals market?
  • How are nutraceuticals manufactured?

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Nutraceuticals Market Report: COQ10, Probiotics/Prebiotics, Taurine, Omega-3, Green Tea, Antioxidants, Calcium, Lycopene, B-Complex, Dietary Fiber, Collagen, Aloe Vera and Zinc
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