Global Over the Top (OTT) Market to Reach US$ 3,400.0 Billion by 2032, Propelled by the Increasing Penetration of High-Speed Internet

December 01, 2022 | Technology & Media

The latest report by IMARC, titled “Over the Top (OTT) Market Report by Component (Solution, Services), Platform Type (Smartphones, Smart TV's, Laptops Desktops and Tablets, Gaming Consoles, Set-Top Boxes, and Others), Deployment Type (Cloud, On-Premise), Content Type (Voice Over IP, Text and Images, Video, and Others), Revenue Model (Subscription, Procurement, Rental, and Others), Service Type (Consulting, Installation and Maintenance, Training and Support, Managed Services), Vertical (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-Commerce, BFSI, Government, and Others), and Region 2024-2032”, finds that the global over the top (OTT) market size reached US$ 461.0 Billion in 2023. Over-the-top (OTT) refers to a streaming service that offers content to digital users directly without the need for cables or satellite television subscriptions. Unlike traditional broadcasting mediums, OTT can be downloaded and viewed on user demand on various internet-connected devices, including smartphones, consoles, tablets, and personal computers (PCs). This service offers unlimited data streaming and allows viewers to access the content at their convenience. In recent years, OTT platforms have gained momentum as they are used for streaming music, watching educational channels, live broadcasting, advertising, and communication.

Global Over-the-Top (OTT) Market Trends:

One of the primary factors driving the market is the increasing penetration of high-speed internet and the growing demand for content within the media and entertainment domain, especially after the implementation of mandatory lockdowns followed by the sudden outbreak of the coronavirus disease (COVID-19) pandemic. Additionally, numerous industry verticals, such as government, telecom, information technology (IT), banking, servicing, financing, and insurance (BSFI), use OTT platforms for advertising purposes, thereby creating a positive market outlook. Other than this, the pricing, bundling, innovation, and availability of premium content have increased the utilization of subscription-video-on-demand (SVOD) services offered by over-the-top platforms. Besides this, the deployment of artificial intelligence (AI) by OTT service providers is propelling the market growth. In line with this, key players are using advanced technologies to analyze the consumers’ preferences and provide them with customized content. Furthermore, the prominence of various online OTT platforms with subscription-based narrowed podcasts, series, genres, music films, and television programs represents another major growth-inducing factor. Some other factors, including expanding income levels, rapid urbanization, increasing consumer expenditure, and extensive research and development (R&D) activities, are catalyzing the market growth. Looking forward, IMARC Group expects the market value to reach US$ 3,400.0 Billion by 2032, expanding at a CAGR of 24.1% during the forecast period (2024-2032).

Market Summary:

  • Based on the component, the market has been bifurcated into solutions and services.
  • On the basis of the platform type, the market has been divided into smartphones, smart TVs, laptops desktops and tablets, gaming consoles, set-top boxes, and others.
  • Based on the deployment type, the market has been segmented into cloud and on-premises.
  • On the basis of the content type, the market has been segregated into voice over IP, text and images, video, and others.
  • Based on the revenue model, the market has been categorized into subscription, procurement, rental, and others.
  • On the basis of the service type, the market has been divided into consulting, installation and maintenance, training and support, and managed services.
  • Based on the vertical, the market has been segmented into media & entertainment, education & training, health & fitness, IT & telecom, e-commerce, BSFI, government, and others.
  • Region-wise, the market has been classified into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the market has also been analyzed, with some of the key players being Inc., Eros International Plc., Google Inc., Hulu LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation, The Walt Disney Company, and Yahoo!

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, and Yahoo!
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

30 N Gould St, Ste 
Sheridan, WY (Wyoming) 82801 USA
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Over the Top (OTT) Market to Reach US$ 3,400.0 Billion by 2032, Propelled by the Increasing Penetration of High-Speed Internet
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More