Enquiry before buying
Speak to an Analyst
Request Brochure
IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More- Home
- |
- Press Release
- |
- Global Pay TV Market to Grow at 1.45% during 2022-2027
Global Pay TV Market to Grow at 1.45% during 2022-2027, Bolstered by Increasing Utilization of Data Analytics
September 28, 2021
IMARC Group’s latest report, titled “Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, finds that the global pay TV market size reached US$ 182.8 Billion in 2021. Pay TV, also known as subscription television, includes pay-per-view premium content delivered on-demand or at a scheduled time. It is a means of providing additional and specialized programming for a fee. It also requires the user to lease a proprietary coaxial cable or satellite dish network set-top box. Pay TV signals are encrypted to prevent theft of services, unlike over-the-air (OTA) TV signals that can be accessed freely by using an antenna. In recent years, pay TV has gained immense popularity worldwide as the service providers offer bundled packages to viewers for omnichannel accessibility across both OTT and pay TV.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Pay TV Market Trends:
Pay TV offers numerous benefits, including scalability, cost-effectiveness, and transparency of operations. It also provides a combination of broadband and broadcast services to ensure the efficient distribution of mass and personalized content for consumers. It further creates a single convergent stack for end-to-end solutions that combine customer management, billing, payment and order functionalities. On account of this, the demand for pay TV has escalated across the globe. Besides this, the utilization of data analytics that helps gain insights regarding audience preferences also represents one of the significant growth-inducing factors. Channels that cater to specific audiences use advertisements and user-generated subscriptions integrated with cloud computing and analytical solutions to leverage the ‘as-a-service’ business model and provide improved content results. Some of the other factors, such as rapid urbanization, widespread adoption of integrated broadband broadcasting (IBB) systems and the increasing availability of high definition (HD) and ultra-high definition (UHD) content through satellite networks, are also providing a positive impact on the market. Looking forward, the market is expected to grow at a CAGR of 1.45% during 2022-2027.
Market Summary:
- Based on the type, prepaid is the most popular type, followed by postpaid.
- On the basis of the technology type, the market has been categorized into cable TV, digital terrestrial television (DTT) and satellite TV, and internet protocol television (IPTV). At present, cable TV is the leading segment.
- The market has been classified based on the application into commercial, residential and others. Amongst these, the residential sector represents the largest application segment.
- Region-wise, North America (the United States and Canada) holds the leading position in the market. Other major regions include Europe (Germany, France, the United Kingdom, Italy, Russia, Spain and others), Asia Pacific (China, Japan, India, South Korea, Indonesia, Australia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
- The competitive landscape of the market has been examined, with some of the key players being Bharti Airtel Limited, DIRECTV (AT&T Communications), Dish Network Corporation, DishTV India, Fetch TV Pty Limited (Astro All Asia Networks), Foxtel (News Corp. Australia), Rostelecom PJSC, Tata Sky Limited and Tricolor TV.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Contact US
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
Select Licence Type
Benefits of Customization
Personalize This Research
Triangulate with your Data
Get Data as per your Format and Definition
Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor
Any level of Personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-713-2163
Email: sales@imarcgroup.com
Client Testimonials
It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More
