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IPTV (Internet Protocol Television) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global IPTV (Internet Protocol Television) market is expected to grow at a CAGR of around 15% during 2019-2024. The Internet-based Protocol Television (IPTV) refers to the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antenna, satellite dish and fiber optic cables to stream content at various locations. The IPTV primarily uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP) and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. In comparison to the public internet, it provides the network operators with more control over the video traffic and enables regular quality-checks of the service. It also allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality.

Global IPTV Market Report

The thriving electronics industry, along with an improving broadband infrastructure across the globe, is among the key factors driving the growth of the market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels and hybrid IPTV services are catalyzing the growth of the market. Additionally, the implementation of favorable government policies, such as digitization of television and Direct-to-Home (DTH) services have favored the widespread acceptance of IPTV across the globe. Significant developments in the internet setup and enhanced internet connectivity across the residential and commercial sectors are also providing a boost to the market. Moreover, changing consumer preferences have increased the demand for IPTVs that can be integrated with smart homes and can support video calls, along with online conferencing and games. Other factors, including the rising disposable incomes and growing urbanization across the globe, are further creating a positive outlook for the market.

IMARC Group’s latest report provides a deep insight into the global IPTV market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the IPTV market in any manner.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Subscription Type:
    • Subscription Based IPTV
    • Subscription Free IPTV
       
  • Market Breakup by Transmission Type:
    • Wired
    • Wireless
       
  • Market Breakup by Device Type:
    • Smartphones & Tablets
    • Smart TVs
    • PCs
    • Others
       
  • Market Breakup by Streaming Type:
    • Video IPTV
    • Non-Video IPTV
       
  • Market Breakup by Service Type:
    • In-House Service
    • Managed Service
       
  • Market Breakup by End-User:
    • Residential
    • Enterprises
       
  • Market Breakup by Region:
    • Asia Pacific
    • Europe
    • North America
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analyzed the competitive landscape of the market with some of the key players being AT&T, Bharti Airtel Limited, Akamai Technologies, Verizon Communications, Orange S.A., Ericsson, CenturyLink, Deutsche Telekom, MatrixStream Technologies  Inc., Arris International, Sterlite Technologies, Cisco Systems, Broadcom Corporation, Telefónica, Foxtel, Huawei Technologies Co., Ltd., Nectro IPTV, Amino Technologies, PCCW, Chunghwa Telecom, etc.

Key Questions Answered in This Report:

  • How has the global IPTV market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global IPTV industry?
  • What is the breakup of the market based on the subscription type?
  • What is the breakup of the market based on the transmission type?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the streaming type?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the global IPTV industry?
  • What are the key driving factors and challenges in the global IPTV industry?
  • What is the structure of the global IPTV industry and who are the key players?
  • What is the degree of competition in the global IPTV industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global IPTV Market 
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Subscription Type
    5.4    Market Breakup by Transmission Type 
    5.5    Market Breakup by Device Type
    5.6    Market Breakup by Streaming Type
    5.7    Market Breakup by Service Type 
    5.8    Market Breakup by End-User
    5.9    Market Breakup by Region
    5.10    Market Forecast
6    Market Breakup by Subscription Type
    6.1    Subscription Based IPTV
        6.1.1    Market Trends
        6.1.2     Market Forecast
    6.2    Subscription Free IPTV
        6.2.1    Market Trends
        6.2.2    Market Forecast
7    Market Breakup by Transmission Type
    7.1    Wired
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Wireless
        7.2.1    Market Trends
        7.2.2    Market Forecast
8    Market Breakup by Device Type
    8.1    Smartphones & Tablets
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Smart TVs
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    PCs
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others 
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Streaming Type
    9.1    Video IPTV
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Non-Video IPTV 
        9.2.1    Market Trends
        9.2.2    Market Forecast
10    Market Breakup by Service Type
    10.1    In-House Service
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Managed Service  
        10.2.1    Market Trends
        10.2.2    Market Forecast
11    Market Breakup by End-User
    11.1    Residential
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Enterprises  
        11.2.1    Market Trends
        11.2.2    Market Forecast
12    Market Breakup by Region
    12.1    Asia Pacific
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Europe 
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    North America
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Middle East and Africa
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Latin America
        12.5.1    Market Trends
        12.5.2    Market Forecast
13    SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14    Value Chain Analysis
15    Porters Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    AT&T
        16.3.2    Bharti Airtel Limited
        16.3.3    Akamai Technologies
        16.3.4    Verizon Communications
        16.3.5    Orange S.A.
        16.3.6    Ericsson
        16.3.7    CenturyLink
        16.3.8    Deutsche Telekom 
        16.3.9    MatrixStream Technologies  Inc.
        16.3.10     Arris International
        16.3.11     Sterlite Technologies
        16.3.12     Cisco Systems
        16.3.13     Broadcom Corporation
        16.3.14     Telefónica
        16.3.15     Foxtel
        16.3.16     Huawei Technologies Co., Ltd.
        16.3.17     Nectro IPTV
        16.3.18     Amino Technologies 
        16.3.19     PCCW
        16.3.20     Chunghwa Telecom

List of Figures

Figure 1: Global: IPTV Market: Major Drivers and Challenges
Figure 2: Global: IPTV Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: IPTV Market: Breakup by Subscription Type (in %), 2018
Figure 4: Global: IPTV Market: Breakup by Transmission Type (in %), 2018
Figure 5: Global: IPTV Market: Breakup by Device Type (in %), 2018
Figure 6: Global: IPTV Market: Breakup by Streaming Type (in %), 2018
Figure 7: Global: IPTV Market: Breakup by Service Type (in %), 2018
Figure 8: Global: IPTV Market: Breakup by End-User (in %), 2018
Figure 9: Global: IPTV Market: Breakup by Region (in %), 2018
Figure 10: Global: IPTV Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 11: Global: IPTV Industry: SWOT Analysis
Figure 12: Global: IPTV Industry: Value Chain Analysis
Figure 13: Global: IPTV Industry: Porter’s Five Forces Analysis
Figure 14: Global: IPTV (Subscription Based IPTV) Market: Sales Value (in Million US$), 2013 & 2018
Figure 15: Global: IPTV (Subscription Based IPTV) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: IPTV (Subscription Free IPTV) Market: Sales Value (in Million US$), 2013 & 2018
Figure 17: Global: IPTV (Subscription Free IPTV) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: IPTV (Wired) Market: Sales Value (in Million US$), 2013 & 2018
Figure 19: Global: IPTV (Wired) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: IPTV (Wireless) Market: Sales Value (in Million US$), 2013 & 2018
Figure 21: Global: IPTV (Wireless) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Global: IPTV (Smartphones & Tablets) Market: Sales Value (in Million US$), 2013 & 2018
Figure 23: Global: IPTV (Smartphones & Tablets) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Global: IPTV (Smart TVs) Market: Sales Value (in Million US$), 2013 & 2018
Figure 25: Global: IPTV (Smart TVs) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Global: IPTV (PCs) Market: Sales Value (in Million US$), 2013 & 2018
Figure 27: Global: IPTV (PCs) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Global: IPTV (Other Device Types) Market: Sales Value (in Million US$), 2013 & 2018
Figure 29: Global: IPTV (Other Device Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Global: IPTV (Video IPTV) Market: Sales Value (in Million US$), 2013 & 2018
Figure 31: Global: IPTV (Video IPTV) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Global: IPTV (Non-Video IPTV) Market: Sales Value (in Million US$), 2013 & 2018
Figure 33: Global: IPTV (Non-Video IPTV) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Global: IPTV (In-House Service) Market: Sales Value (in Million US$), 2013 & 2018
Figure 35: Global: IPTV (In-House Service) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Global: IPTV (Managed Service) Market: Sales Value (in Million US$), 2013 & 2018
Figure 37: Global: IPTV (Managed Service) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Global: IPTV (Residential) Market: Sales Value (in Million US$), 2013 & 2018
Figure 39: Global: IPTV (Residential) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Global: IPTV (Enterprises) Market: Sales Value (in Million US$), 2013 & 2018
Figure 41: Global: IPTV (Enterprises) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 42: Asia Pacific: IPTV Market: Sales Value (in Million US$), 2013 & 2018
Figure 43: Asia Pacific: IPTV Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 44: Europe: IPTV Market: Sales Value (in Million US$), 2013 & 2018
Figure 45: Europe: IPTV Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 46: North America: IPTV Market: Sales Value (in Million US$), 2013 & 2018
Figure 47: North America: IPTV Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 48: Middle East and Africa: IPTV Market: Sales Value (in Million US$), 2013 & 2018
Figure 49: Middle East and Africa: IPTV Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 50: Latin America: IPTV Market: Sales Value (in Million US$), 2013 & 2018
Figure 51: Latin America: IPTV Market Forecast: Sales Value (in Million US$), 2019-2024

List of Tables

Table 1: Global: IPTV Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: IPTV Market Forecast: Breakup by Subscription Type (in Million US$), 2019-2024
Table 3: Global: IPTV Market Forecast: Breakup by Transmission Type (in Million US$), 2019-2024
Table 4: Global: IPTV Market Forecast: Breakup by Device Type (in Million US$), 2019-2024
Table 5: Global: IPTV Market Forecast: Breakup by Streaming Type (in Million US$), 2019-2024
Table 6: Global: IPTV Market Forecast: Breakup by Service Type (in Million US$), 2019-2024
Table 7: Global: IPTV Market Forecast: Breakup by End-User (in Million US$), 2019-2024
Table 8: Global: IPTV Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 9: Global: IPTV Market Structure
Table 10: Global: IPTV Market: Key Players

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