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Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global pay TV market reached a value of US$ 187 Billion in 2020. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Pay television (TV) refers to a consumer subscription-based television broadcasting service. It is usually accessed through a cable, satellite or an internet protocol (IP) TV, in which the viewer subscribes to bundled content and leases a propriety coaxial cable or satellite dish network set-top box. Each set-top box is installed with encrypted signals to prevent the theft of services. Apart from television channels, it provides other interactive services, such as TV shopping, gaming, video-on-demand and multi-room charging. It also offers various other benefits, such as a single convergent stack for end-to-end solutions that combine customer management, billing, payment and ordering functionalities, high cost-effectiveness, scalability and transparency of operations.

Rapid urbanization, along with the widespread adoption of integrated broadband broadcasting (IBB) system, represent as the key factors driving the growth of the market. Pay TV service providers offer a combination of broadband and broadcast services to ensure efficient distribution of mass and personalized content for the consumers. Furthermore, the increasing availability of high definition (HD) and ultra-high definition (UHD) content through satellite networks is also driving the market growth. Additionally, various technological advancements, such as the utilization of data analytics to gain insights regarding public preferences, are acting as other growth-inducing factors. Channels that cater to specific audiences use user-generated subscriptions and advertisements integrated with analytical and cloud computing solutions to provide improved content results and leverage the ‘as-a-service’ business model. This, along with the availability of value-added services and 5G internet connectivity at cost-effective prices, is anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global pay TV market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, technology type and application.

Breakup by Type:

  • Postpaid
  • Prepaid
     

Breakup by Technology Type:

Breakup by Application:

  • Commercial
  • Residential
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Bharti Airtel Limited, DIRECTV (AT&T Communications), Dish Network Corporation, DishTV India, Fetch TV Pty Limited (Astro All Asia Networks), Foxtel ( News Corp.), Rostelecom PJSC, Tata Sky and Tricolor TV.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Technology Type, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Bharti Airtel Limited, DIRECTV (AT&T Communications), Dish Network Corporation, DishTV India, Fetch TV Pty Limited (Astro All Asia Networks), Foxtel ( News Corp.), Rostelecom PJSC, Tata Sky and Tricolor TV
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global pay TV market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global pay TV market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the technology type?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global pay TV market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Pay TV Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Postpaid
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Prepaid
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Technology Type
    7.1    Cable TV
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    DTT and Satellite TV
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Internet Protocol Television (IPTV)
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Application
    8.1    Commercial
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Residential
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Bharti Airtel Limited
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    DIRECTV (AT&T Communications)
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
        14.3.3    Dish Network Corporation
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    DishTV India
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
           14.3.4.3 Financials
        14.3.5    Fetch TV Pty Limited (Astro All Asia Networks)
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Foxtel (News Corp.)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
        14.3.7    Rostelecom PJSC
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
        14.3.8    Tata Sky
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio 
        14.3.9    Tricolor TV
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio

List of Figures

Figure 1: Global: Pay TV Market: Major Drivers and Challenges
Figure 2: Global: Pay TV Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Pay TV Market: Breakup by Type (in %), 2020
Figure 4: Global: Pay TV Market: Breakup by Technology Type (in %), 2020
Figure 5: Global: Pay TV Market: Breakup by Application (in %), 2020
Figure 6: Global: Pay TV Market: Breakup by Region (in %), 2020
Figure 7: Global: Pay TV Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global: Pay TV (Postpaid) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Pay TV (Postpaid) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Pay TV (Prepaid) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Pay TV (Prepaid) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Pay TV (Cable TV) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Pay TV (Cable TV) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Pay TV (DTT and Satellite TV) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Pay TV (DTT and Satellite TV) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Pay TV (Internet Protocol Television) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Pay TV (Internet Protocol Television) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Pay TV (Commercial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Pay TV (Commercial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Pay TV (Residential) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Pay TV (Residential) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Pay TV (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Pay TV (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: North America: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: North America: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: United States: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: United States: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Canada: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Canada: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Asia Pacific: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Asia Pacific: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: China: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: China: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Japan: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Japan: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: India: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: India: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: South Korea: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: South Korea: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Australia: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Australia: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Indonesia: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Indonesia: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Others: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Europe: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Europe: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Germany: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Germany: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: France: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: France: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: United Kingdom: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: United Kingdom: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Italy: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Italy: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Spain: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Spain: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Russia: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Russia: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Others: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Latin America: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Latin America: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Brazil: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Brazil: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Mexico: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Mexico: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Others: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Others: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Middle East and Africa: Pay TV Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Middle East and Africa: Pay TV Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Global: Pay TV Industry: SWOT Analysis
Figure 73: Global: Pay TV Industry: Value Chain Analysis
Figure 74: Global: Pay TV Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Pay TV Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Pay TV Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Pay TV Market Forecast: Breakup by Technology Type (in Million US$), 2021-2026
Table 4: Global: Pay TV Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Pay TV Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Pay TV Market: Competitive Structure
Table 7: Global: Pay TV Market: Key Players

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