According to the latest report by IMARC Group, titled "Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global potato chips market reached a value of US$ 32.2 Billion in 2021. Potato chips are one of the most popular snacks across the globe that are prepared by thinly slicing potatoes. These slices are baked or deep-fried and seasoned with salt and spices. They are widely available in various flavors, such as spicy, cheese, barbeque, and sour cream. They are commonly processed and sold in air-tight containers or packets with added preservatives in order to retain the taste and texture of the product. Consequently, potato chips are easily available through online and offline organized retail channels, due to which they are gaining widespread popularity among the masses.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Potato Chips Market Trends:
The global market is primarily driven by the increasing preference for convenience and snack foods among the masses. Along with this, the changing dietary patterns of the masses and the inflating disposable income levels are providing a boost to the sales of potato chips across the globe. This is supported by the hectic schedules and busy lifestyles led by working professionals, who are increasingly opting for quick-snacking options, including potato chips. Moreover, numerous leading players are heavily investing in product innovation, such as the introduction of the frozen variant of potato chips, which is gaining prominence among consumers. Additionally, the widespread deployment of automation in the production process is positively influencing the market growth. Furthermore, continuous improvements across the e-commerce sector, along with the increasing adoption of innovative marketing strategies by manufacturers and sellers, are providing an impetus to the market growth. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 39 Billion by 2027.
- On the basis of the product type, the market has been bifurcated into plain and flavoured. Among these, plain potato chips represent the leading market segment.
- Based on the distribution channel, the market has been segmented into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores and others. Supermarkets/hypermarkets currently account for the majority of the total market share.
- On the basis of the regional insights, the market has been divided into the United States, the United Kingdom, Russia, China, Argentina, Brazil and India. Among these, the United States holds the leading position in the market.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include Pepsico, Kraft Foods, Kellogs, Diamond, General Mills and Nestle.
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