Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The global potato chips market was worth US$ 28 Billion in 2017. The market is further projected to cross US$ 34 Billion by 2023, at a CAGR of over 3.4% during 2018-2023. Potato chips represent one of the most popular snack foods consumed across the globe. These are thin slices of potato which are seasoned after being fried until crisp. At the time of frying, the sugar present in potatoes combine with amino acids and turns brown which results in the yellowish-brown colour of potato chips. In addition to this, potato chips are processed and stored in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities as well as moisture or other vapor migration. The taste, texture and colour of the chips remain unaltered for a long period of time. Apart from this, potato chips are generally packed and sold in air-tight plastic bags which significantly increases the longevity of the products.

Global Potato Chips Market Drivers:

  • Potato chips are one of the most convenient food options currently available for people to keep pace with their busy lifestyle. It shortens the meal preparation time and can be served in the form of a quick snack or part of the meal.
  • The raw materials that are used in the manufacturing of potato chips are potatoes, oil and salt, which are widely available in every part of the world. Hence, reliable supply of potatoes and other materials are ensured, thereby providing the potato chips market with a constant supply and efficient production planning.
  • Developing countries are expected to drive the global potato chips market in the coming years. Earlier, the consumption of potato chips was largely confined to the western countries. However, with the emerging trend of westernisation of food consumption patterns in addition to growing economy, rise in middle class population and increasing urbanisation, the consumption of potato chips in developing countries is expected to grow at a significant rate.
  • The growth of the organized retail sector is currently having a positive impact on the global potato chips market. Earlier, a number of global players were hesitant to sell their products in emerging regions because of lack of infrastructure, storage facilities, and appropriate knowledge about the developing markets. However, with an increase in the number of organised retail stores, many players are investing in these markets. This is anticipated to eventually result in the augmented consumption of potato chips during the next few years.
  • Due to the rising health consciousness among global population, several potato chips manufacturers are launching value added products that are healthier as compared to traditional potato chips. This includes products with reduced fat and calorie content, fortified with healthy ingredients, lower cholesterol, etc. Chips that are gluten-free, non-GMO verified and made with sea salt, natural colours and flavours are gaining more popularity than the traditional ones. Other than this, potato chips manufacturers have also expanded their spending for various R&D activities to introduce more diverse products in the market so as to strengthen their product portfolio. These are some factors which are having a direct impact on the growth of the market.


Potato Chips Market Share

Breakup by Product Type:

The potato chips market has been segmented on the basis of different type of product available for consumers including plain and flavoured. Currently, plain potato chips are the most preferred type of potato chips across the globe.

Breakup by Distribution Channel:

Based on distribution channel, potato chips can be obtained by consumers through various means such as supermarkets/hypermarkets, convenience stores, specialty food stores and online retail. Amongst these, supermarkets/hypermarkets represent the largest segment on account of the availability of a wide variety of product types and brands.

Regional Insights:

On a geographical front, the United States represents the biggest market for potato chips, holding the majority of the share. This can be attributed to the snacking habit of people and increasing demand for convenient food across the region. The United States is followed by United Kingdom, Russia, China, Argentina, Brazil and India.

Competitive Landscape:

The global potato chips market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:

  • Pepsico
  • Kraft Foods
  • Kellogs
  • Diamond
  • General Mills
  • Nestle


This report provides a deep insight into the global potato chips industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a potato chips manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the potato chips industry in any manner.

Key Questions Answered in This Report:

  • How has the global potato chips market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global potato chips industry?
  • What are the key product types in the global potato chips industry?
  • What are the major distribution channels in the global potato chips industry?
  • What are the price trends of potato chips?
  • What are the various stages in the value chain of the global potato chips industry?
  • What are the key driving factors and challenges in the global potato chips industry?
  • What is the structure of the global potato chips industry and who are the key players?
  • What is the degree of competition in the global potato chips industry?
  • What are the profit margins in the global potato chips industry?
  • What are the key requirements for setting up a potato chips manufacturing plant?
  • How are potato chips manufactured?
  • What are the various unit operations involved in a potato chips manufacturing plant?
  • What is the total size of land required for setting up a potato chips manufacturing plant?
  • What are the machinery requirements for setting up a potato chips manufacturing plant?
  • What are the raw material requirements for setting up a potato chips manufacturing plant?
  • What are the packaging requirements for potato chips?
  • What are the transportation requirements for potato chips?
  • What are the utility requirements for setting up a potato chips manufacturing plant?
  • What are the manpower requirements for setting up a potato chips manufacturing plant?
  • What are the infrastructure costs for setting up a potato chips manufacturing plant?
  • What are the capital costs for setting up a potato chips manufacturing plant?
  • What are the operating costs for setting up a potato chips manufacturing plant?
  • What will be the income and expenditures for a potato chips manufacturing plant?
  • What is the time required to break-even?

1    Preface
2    Research Methodology
3    Executive Summary
4    Introduction

     4.1    Overview
     4.2    Key Industry Trends
5    Global Savoury Snacks Industry
     5.1    Market Overview
     5.2    Market Performance
     5.3    Market Breakup by Product Type
     5.4    Market Forecast 
6    Global Potato Chips Industry
     6.1    Market Overview
     6.2    Market Performance
          6.2.1    Volume Trend
          6.2.2    Value Trend
     6.3    Price Trend
     6.4    Market Breakup by Region
     6.5    Market Breakup by Product Type
     6.6    Market Breakup by Distribution Channel
     6.7    Market Forecast 
     6.8    SWOT Analysis
          6.8.1    Strengths
          6.8.2    Weaknesses
          6.8.3    Opportunities
          6.8.4    Threats
     6.9    Value Chain Analysis
     6.10    Porter’s Five Forces Analysis
          6.10.1    Overview
          6.10.2    Bargaining Power of Buyers
          6.10.3    Bargaining Power of Suppliers
          6.10.4    Degree of Competition
          6.10.5    Threat of New Entrants
          6.10.6    Threat of Substitutes
     6.11    Key Market Drivers and Success Factors
7    Global Potato Chips Market: Performance of Key Regions
     7.1    United States
          7.1.1 Current and Historical Market Trends
          7.1.2 Market Forecast
          7.1.3 Key Players
     7.2    United Kingdom
          7.2.1 Current and Historical Market Trends
          7.2.2 Market Forecast
          7.2.3 Key Players
     7.3    Russia
          7.3.1 Current and Historical Market Trends
          7.3.2 Market Forecast
          7.3.3 Key Players
     7.4    China
          7.4.1 Current and Historical Market Trends
          7.4.2 Market Forecast
          7.4.3 Key Players
     7.5    Argentina
          7.5.1 Current and Historical Market Trends
          7.5.2 Market Forecast
          7.5.3 Key Players
     7.6    Brazil
          7.6.1 Current and Historical Market Trends
          7.6.2 Market Forecast
          7.6.3 Key Players
     7.7    India
          7.7.1 Current and Historical Market Trends
          7.7.2 Market Forecast    
          7.7.3 Key Players
8    Global Potato Chips Market: Breakup by Product Type
     8.1    Plain
     8.2    Flavoured
9   Global Potato Chips Market: Breakup by Distribution Channel
     9.1    Supermarkets/Hypermarkets
     9.2    Convenience Stores
     9.3    Specialty Food Stores
     9.4    Online Retail
     9.5    Others
10    Competitive Landscape
     10.1    Competitive Structure
     10.2    Market Share of Key Players
11    Potato Chips Manufacturing Process
     11.1    Product Overview
     11.2    Detailed Process Flow
     11.3    Various Types of Unit Operations Involved
     11.4    Mass Balance and Raw Material Requirements
12    Project Details, Requirements and Costs Involved
     12.1    Land Requirements and Expenditures
     12.2    Construction Requirements and Expenditures
     12.3    Plant Layout
     12.4    Plant Machinery
     12.5    Machinery Pictures
     12.6    Raw Material Requirements and Expenditures
     12.7    Raw Material and Final Product Pictures
     12.8    Packaging Requirements and Expenditures
     12.9    Transportation Requirements and Expenditures
     12.10    Utility Requirements and Expenditures
     12.11    Manpower Requirements and Expenditures
     12.12    Other Capital Investments
13    Loans and Financial Assistance
14    Project Economics

     14.1    Capital Cost of the Project
     14.2    Techno-Economic Parameters
     14.3    Product Pricing and Margins Across Various Levels of the Supply Chain
     14.4    Taxation and Depreciation
     14.5    Income Projections
     14.6    Expenditure Projections
     14.7    Financial Analysis
     14.8    Profit Analysis
15    Key Player Profiles

 
List of Figures

Figure 1: Global: Savoury Snacks Industry Overview
Figure 2: Global: Savoury Snacks Market: Sales Value Trends (in Billion US$), 2010 – 2017
Figure 3: Global: Savoury Snacks Market: Breakup by Type (in %), 2017
Figure 4: Global: Savoury Snacks Market Forecast: Sales Value Trends (in Billion US$), 2018 - 2023
Figure 5: Global: Potato Chips Industry Overview
Figure 6: Global: Potato Chips Market: Consumption Volume Trends (in Million Kg), 2010 - 2017
Figure 7: Global: Potato Chips Market: Sales Value Trends (in Billion US$), 2010 – 2017
Figure 8: Global: Potato Chips Market: Price Trends (in US$/Kg), 2010 – 2017
Figure 9: Global: Potato Chips Market: Breakup by Region (in %), 2017
Figure 10: Global: Potato Chips Market Forecast: Consumption Volume Trends (in Million Kg), 2018 - 2023
Figure 11: Global: Potato Chips Market Forecast: Sales Value Trends (in Billion US$), 2018 - 2023
Figure 12: Global: Potato Chips Industry: SWOT Analysis
Figure 13: Global: Potato Chips Industry: Value Chain Analysis
Figure 14: Global: Potato Chips Industry: Porter’s Five Forces Analysis
Figure 15: United States: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 16: United States: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 17: United States: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 18: United Kingdom: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 19: United Kingdom: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 20: United Kingdom: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 21: Russia: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 22: Russia: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 23: Russia: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 24: China: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 25: China: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 26: China: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 27: Argentina: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 28: Argentina: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 29: Argentina: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 30: Brazil: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 31: Brazil: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 32: Brazil: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 33: India: Potato Chips Market: Consumption Volume (in Million Kg), 2010 - 2017
Figure 34: India: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2018 - 2023
Figure 35: India: Potato Chips Market: Breakup of Key Players (in %), 2017
Figure 36: Potato Chips Manufacturing Plant: Detailed Process Flow
Figure 37: Potato Chips Manufacturing Process: Conversion Rate of Products
Figure 38: Potato Chips Manufacturing Plant: Proposed Plant Layout
Figure 39: Potato Chips Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 40: Potato Chips Industry: Profit Margins at Various Levels of the Supply Chain
Figure 41: Potato Chips Production: Manufacturing Cost Breakup (in %)
 
List of Tables

Table 1: Global: Savoury Snacks Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Savoury Snacks Market Forecast: Breakup by Type, 2018-2023
Table 3: Global: Potato Chips Market: Key Industry Highlights, 2017 and 2023
Table 4: Global: Potato Chips Market Forecast: Breakup by Region, 2018-2023 
Table 5: Potato Chips Manufacturing Costs Related to Land and Site Development (in US$)
Table 6: Potato Chips Manufacturing Costs Related to Civil Works (in US$)
Table 7: Potato Chips Manufacturing Costs Related to Machinery Unit (in US$)
Table 8: Raw Material Requirements
Table 9: Costs Related to Salaries and Wages (in US$)
Table 10: Costs Related to Other Capital Investments (in US$)
Table 11: Details of Financial Assistance Offered by Financial Institutions
Table 12: Capital Costs (in US$)
Table 13: Techno-Economic Parameters
Table 14: Taxation and Depreciation
Table 15: Income Projections (in US$)
Table 16: Expenditure Projections (in US$)
Table 17: Cash Flow Analysis Without Considering the Income Tax Liability
Table 18: Cash Flow Analysis on Considering the Income Tax Liability
Table 19: Profit and Loss Account


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