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Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global potato chips market was worth US$ 29 Billion in 2018. The market is further projected to reach a value of US$ 35 Billion by 2024, growing at a CAGR of 3.3% during 2019-2024. Potato chips represent one of the most popular snack foods consumed across the globe. These are thin slices of potato which are seasoned after being fried until crisp. At the time of frying, the sugar present in potatoes combine with amino acids and turns brown which results in the yellowish-brown colour of potato chips. In addition to this, potato chips are processed and stored in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities as well as moisture or other vapor migration. The taste, texture and colour of the chips remain unaltered for a long period of time. Apart from this, potato chips are generally packed and sold in air-tight plastic bags which significantly increases the longevity of the products.

Global Potato Chips Market Drivers:

  • Potato chips are one of the most convenient food options currently available for people to keep pace with their busy lifestyle. It shortens the meal preparation time and can be served in the form of a quick snack or part of the meal.
  • The raw materials that are used in the manufacturing of potato chips are potatoes, oil and salt, which are widely available in every part of the world. Hence, reliable supply of potatoes and other materials are ensured, thereby providing the potato chips market with a constant supply and efficient production planning.
  • Developing countries are expected to drive the global potato chips market in the coming years. Earlier, the consumption of potato chips was largely confined to the western countries. However, with the emerging trend of westernisation of food consumption patterns in addition to growing economy, rise in middle class population and increasing urbanisation, the consumption of potato chips in developing countries is expected to grow at a significant rate.
  • The growth of the organized retail sector is currently having a positive impact on the global potato chips market. Earlier, a number of global players were hesitant to sell their products in emerging regions because of lack of infrastructure, storage facilities, and appropriate knowledge about the developing markets. However, with an increase in the number of organised retail stores, many players are investing in these markets. This is anticipated to eventually result in the augmented consumption of potato chips during the next few years.
  • Due to the rising health consciousness among global population, several potato chips manufacturers are launching value added products that are healthier as compared to traditional potato chips. This includes products with reduced fat and calorie content, fortified with healthy ingredients, lower cholesterol, etc. Chips that are gluten-free, non-GMO verified and made with sea salt, natural colours and flavours are gaining more popularity than the traditional ones. Other than this, potato chips manufacturers have also expanded their spending for various R&D activities to introduce more diverse products in the market so as to strengthen their product portfolio. These are some factors which are having a direct impact on the growth of the market.


Breakup by Product Type:

The potato chips market has been segmented on the basis of different type of product available for consumers including plain and flavoured. Currently, plain potato chips are the most preferred type of potato chips across the globe.

Breakup by Distribution Channel:

Based on distribution channel, potato chips can be obtained by consumers through various means such as supermarkets/hypermarkets, convenience stores, specialty food stores and online stores. Amongst these, supermarkets/hypermarkets represent the largest segment on account of the availability of a wide variety of product types and brands.

Regional Insights:

On a geographical front, the United States represents the biggest market for potato chips, holding the majority of the share. This can be attributed to the snacking habit of people and increasing demand for convenient food across the region. The United States is followed by United Kingdom, Russia, China, Argentina, Brazil and India.

Competitive Landscape:

The global potato chips market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:

  • Pepsico
  • Kraft Foods
  • Kellogs
  • Diamond
  • General Mills
  • Nestle


This report provides a deep insight into the global potato chips industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a potato chips manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the potato chips industry in any manner.

Key Questions Answered in This Report:

  • How has the global potato chips market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global potato chips industry?
  • What are the key product types in the global potato chips industry?
  • What are the major distribution channels in the global potato chips industry?
  • What are the price trends of potato chips?
  • What are the various stages in the value chain of the global potato chips industry?
  • What are the key driving factors and challenges in the global potato chips industry?
  • What is the structure of the global potato chips industry and who are the key players?
  • What is the degree of competition in the global potato chips industry?
  • What are the profit margins in the global potato chips industry?
  • What are the key requirements for setting up a potato chips manufacturing plant?
  • How are potato chips manufactured?
  • What are the various unit operations involved in a potato chips manufacturing plant?
  • What is the total size of land required for setting up a potato chips manufacturing plant?
  • What are the machinery requirements for setting up a potato chips manufacturing plant?
  • What are the raw material requirements for setting up a potato chips manufacturing plant?
  • What are the packaging requirements for potato chips?
  • What are the transportation requirements for potato chips?
  • What are the utility requirements for setting up a potato chips manufacturing plant?
  • What are the manpower requirements for setting up a potato chips manufacturing plant?
  • What are the infrastructure costs for setting up a potato chips manufacturing plant?
  • What are the capital costs for setting up a potato chips manufacturing plant?
  • What are the operating costs for setting up a potato chips manufacturing plant?
  • What will be the income and expenditures for a potato chips manufacturing plant?
  • What is the time required to break-even?

1    Preface
2    Scope and Methodology

     2.1    Objectives of the Study
     2.2    Stakeholders
     2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
     2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
     2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

     4.1    Overview
     4.2    Key Industry Trends
5    Global Savoury Snacks Industry
     5.1    Market Overview
     5.2    Market Performance
     5.3    Market Breakup by Product Type
     5.4    Market Forecast 
6    Global Potato Chips Industry
     6.1    Market Overview
     6.2    Market Performance
          6.2.1    Volume Trends
          6.2.2    Value Trends
     6.3    Price Analysis
          6.3.1    Key Price Indicators
          6.3.2    Price Structure
          6.3.2    Price Trends
     6.4    Market Breakup by Region
     6.5    Market Breakup by Product Type
     6.6    Market Breakup by Distribution Channel
     6.7    Market Forecast 
     6.8    SWOT Analysis
          6.8.1    Overview
          6.8.2    Strengths
          6.8.3    Weaknesses
          6.8.4    Opportunities
          6.8.5    Threats
     6.9    Value Chain Analysis
     6.10    Porter’s Five Forces Analysis
          6.10.1    Overview
          6.10.2    Bargaining Power of Buyers
          6.10.3    Bargaining Power of Suppliers
          6.10.4    Degree of Competition
          6.10.5    Threat of New Entrants
          6.10.6    Threat of Substitutes
     6.11    Key Market Drivers and Success Factors
7    Global Potato Chips Market: Performance of Key Regions
     7.1    United States
          7.1.1 Current and Historical Market Trends
          7.1.2 Market Forecast
          7.1.3 Key Players
     7.2    United Kingdom
          7.2.1 Current and Historical Market Trends
          7.2.2 Market Forecast
          7.2.3 Key Players
     7.3    Russia
          7.3.1 Current and Historical Market Trends
          7.3.2 Market Forecast
          7.3.3 Key Players
     7.4    China
          7.4.1 Current and Historical Market Trends
          7.4.2 Market Forecast
          7.4.3 Key Players
     7.5    Argentina
          7.5.1 Current and Historical Market Trends
          7.5.2 Market Forecast
          7.5.3 Key Players
     7.6    Brazil
          7.6.1 Current and Historical Market Trends
          7.6.2 Market Forecast
          7.6.3 Key Players
     7.7    India
          7.7.1 Current and Historical Market Trends
          7.7.2 Market Forecast    
          7.7.3 Key Players
8    Global Potato Chips Market: Breakup by Product Type
     8.1    Plain
        8.1.1 Market Trends
        8.1.2 Market Forecast
     8.2    Flavoured
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Global Potato Chips Market: Breakup by Distribution Channel
     9.1    Supermarkets/Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
     9.2    Convenience Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
     9.3    Specialty Food Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
     9.4    Online Stores
        9.4.1 Market Trends
        9.4.2 Market Forecast
     9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10   Competitive Landscape
     10.1    Competitive Structure
     10.2    Market Breakup by Key Players
11   Potato Chips Manufacturing Process
     11.1    Product Overview
     11.2    Detailed Process Flow
     11.3    Various Types of Unit Operations Involved
     11.4    Mass Balance and Raw Material Requirements
12   Project Details, Requirements and Costs Involved
     12.1    Land Requirements and Expenditures
     12.2    Construction Requirements and Expenditures
     12.3    Plant Layout
     12.4    Plant Machinery
     12.5    Machinery Pictures
     12.6    Raw Material Requirements and Expenditures
     12.7    Raw Material and Final Product Pictures
     12.8    Packaging Requirements and Expenditures
     12.9    Transportation Requirements and Expenditures
     12.10    Utility Requirements and Expenditures
     12.11    Manpower Requirements and Expenditures
     12.12    Other Capital Investments
13   Loans and Financial Assistance
14   Project Economics

     14.1    Capital Cost of the Project
     14.2    Techno-Economic Parameters
     14.3    Product Pricing and Margins Across Various Levels of the Supply Chain
     14.4    Taxation and Depreciation
     14.5    Income Projections
     14.6    Expenditure Projections
     14.7    Financial Analysis
     14.8    Profit Analysis
15   Key Player Profiles

 
List of Figures

Figure 1: Global: Potato Chips Market: Major Drivers and Challenges
Figure 2: Global: Savoury Snacks Market: Consumption Value Trends (in Billion US$), 2011-2018
Figure 3: Global: Savoury Snacks Market: Breakup by Type (in %), 2018
Figure 4: Global: Savoury Snacks Market Forecast: Consumption Value Trends (in Billion US$), 2019-2024
Figure 5: Global: Potato Chips Market: Consumption Volume Trends (in Million Kg), 2011-2018
Figure 6: Global: Potato Chips Market: Consumption Value Trends (in Billion US$), 2011-2018
Figure 7: Global: Potato Chips Market: Average Prices (in US$/Kg), 2011-2018
Figure 8: Potato Chips Market: Price Structure (US$/Kg)
Figure 9: Global: Potato Chips Market: Breakup by Region (in %), 2018
Figure 10: Global: Potato Chips Market: Breakup by Product Type (in %), 2018
Figure 11: Global: Potato Chips Market: Breakup by Distribution Channel (in %), 2018
Figure 12: Global: Potato Chips Market Forecast: Consumption Volume Trends (in Million Kg), 2019-2024
Figure 13: Global: Potato Chips Market Forecast: Consumption Value Trends (in Billion US$), 2019-2024
Figure 14: Global: Potato Chips Industry: SWOT Analysis
Figure 15: Global: Potato Chips Industry: Value Chain Analysis
Figure 16: Global: Potato Chips Industry: Porter’s Five Forces Analysis
Figure 17: United States: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 18: United States: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 19: United States: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 20: United Kingdom: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 21: United Kingdom: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 22: United Kingdom: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 23: Russia: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 24: Russia: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 25: Russia: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 26: China: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 27: China: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 28: China: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 29: Argentina: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 30: Argentina: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 31: Argentina: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 32: Brazil: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 33: Brazil: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 34: Brazil: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 35: India: Potato Chips Market: Consumption Volume (in Million Kg), 2011-2018
Figure 36: India: Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 37: India: Potato Chips Market: Breakup by Key Players (in %), 2018
Figure 38: Global: Plain Potato Chips Market: Consumption Volume (in Million Kg), 2011 & 2018
Figure 39: Global: Plain Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 40: Global: Flavoured Potato Chips Market: Consumption Volume (in Million Kg), 2011 & 2018
Figure 41: Global: Flavoured Potato Chips Market Forecast: Consumption Volume (in Million Kg), 2019-2024
Figure 42: Global: Potato Chips Market: Sales through Supermarkets/Hypermarkets (in Million Kg), 2011 & 2018
Figure 43: Global: Potato Chips Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Kg), 2019-2024
Figure 44: Global: Potato Chips Market: Sales through Convenience Stores (in Million Kg), 2011 & 2018
Figure 45: Global: Potato Chips Market Forecast: Sales through Convenience Stores (in Million Kg), 2019-2024
Figure 46: Global: Potato Chips Market: Sales through Specialty Food Stores (in Million Kg), 2011 & 2018
Figure 47: Global: Potato Chips Market Forecast: Sales through Specialty Food Stores (in Million Kg), 2019-2024
Figure 48: Global: Potato Chips Market: Sales through Online Stores (in Million Kg), 2011 & 2018
Figure 49: Global: Potato Chips Market Forecast: Sales through Online Stores (in Million Kg), 2019-2024
Figure 50: Global: Potato Chips Market: Sales through Other Distribution Channels (in Million Kg), 2011 & 2018
Figure 51: Global: Potato Chips Market Forecast: Sales through Other Distribution Channels (in Million Kg), 2019-2024
Figure 52: Global: Potato Chips Market: Breakup by Key Players (%), 2018
Figure 53: Potato Chips Manufacturing: Detailed Process Flow
Figure 54: Potato Chips Manufacturing: Conversion Rate of Feedstocks
Figure 55: Potato Chips Manufacturing: Proposed Plant Layout
Figure 56: Potato Chips Manufacturing: Breakup of Capital Costs (in %)
Figure 57: Potato Chips Industry: Profit Margins at Various Levels of the Supply Chain
Figure 58: Potato Chips Manufacturing: Breakup by Total Production Cost (in %)
 
List of Tables

Table 1: Global: Savoury Snacks Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Potato Chips Market: Key Industry Highlights, 2018 and 2024
Table 3: Global: Potato Chips Market Forecast: Breakup by Region (in Million Kg), 2019-2024 
Table 4: Global: Potato Chips Market Forecast: Breakup by Product Type (in Million Kg), 2019-2024 
Table 5: Global: Potato Chips Market Forecast: Breakup by Distribution Channel (in Million Kg), 2019-2024 
Table 6: Global: Potato Chips Market: Competitive Structure
Table 7: Global: Potato Chips Market: Key Players
Table 8: Potato Chips Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 9: Potato Chips Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 10: Potato Chips Manufacturing Plant: Costs Related to Machinery (in US$)
Table 11: Potato Chips Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (US$/Ton)
Table 12: Potato Chips Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 13: Potato Chips Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Potato Chips Manufacturing Plant: Capital Costs (in US$)
Table 16: Potato Chips Manufacturing Plant: Techno-Economic Parameters
Table 17: Potato Chips Manufacturing Plant: Taxation and Depreciation (in US$)
Table 18: Potato Chips Manufacturing Plant: Income Projections (in US$)
Table 19: Potato Chips Manufacturing Plant: Expenditure Projections (in US$)
Table 20: Potato Chips Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 21: Potato Chips Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 22: Potato Chips Manufacturing Plant: Profit and Loss Account (in US$)

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