The global potato chips market reached a value of US$ 31.2 Billion in 2020. The market is further expected to exhibit moderate growth during 2021-2026. Potato chips represent one of the most popular snack foods consumed across the globe. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.
These are thin slices of potato which are seasoned after being fried until crisp. At the time of frying, the sugar present in potatoes combine with amino acids and turns brown which results in the yellowish-brown colour of potato chips. In addition to this, potato chips are processed and stored in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities as well as moisture or other vapor migration. The taste, texture and colour of the chips remain unaltered for a long period of time. Apart from this, potato chips are generally packed and sold in air-tight plastic bags which significantly increases the longevity of the products.
IMARC Group provides an analysis of the key trends in each sub-segment of the global potato chips market report, along with forecasts for growth at the global, regional and country-level from 2021-2026. Our report has categorized the market based on region, product type, and distribution channel.
Breakup by Product Type:
The potato chips market has been segmented on the basis of different type of product available for consumers including plain and flavoured. Currently, plain potato chips are the most preferred type of potato chips across the globe.
Breakup by Distribution Channel:
Based on distribution channel, potato chips can be obtained by consumers through various means such as supermarkets/hypermarkets, convenience stores, specialty food stores and online stores. Amongst these, supermarkets/hypermarkets represent the largest segment on account of the availability of a wide variety of product types and brands.
On a geographical front, the United States represents the biggest market for potato chips, holding the majority of the share. This can be attributed to the snacking habit of people and increasing demand for convenient food across the region. The United States is followed by United Kingdom, Russia, China, Argentina, Brazil and India.
The global potato chips market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:
This report provides a deep insight into the global potato chips industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a potato chips manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the potato chips industry in any manner.
The global potato chips market reached a value of US$ 31.2 Billion in 2020.
According to the estimates by IMARC Group, the global potato chips market is expected to exhibit moderate growth during the next five years.
The growing demand for convenience and ready-to-eat food products owing to hectic consumer work schedules and sedentary lifestyles represents one of the key drivers for the global potato chips market.
The emergence of numerous innovative product variants, including gluten-free, vegan, and organic potato chips, represents one of the key trends in the global potato chips market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary shutdown of numerous manufacturing units and disrupted supply chains for potato chips.
On the basis of the product type, the market has been bifurcated into plain potato chips and flavoured potato chips. Currently, flavoured potato chips hold the majority of the total market share.
On the basis of the distribution channel, the market has been divided into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others. Among these, supermarkets/hypermarkets represent the largest segment.
Region-wise, the market has been classified into the United States, United Kingdom, Russia, China, Argentina, Brazil, and India, where the United States dominates the global market.
The key companies in the global potato chips market are Pepsico, Kraft Foods, Kellogs, Diamond, General Mills, and Nestle.
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