The global potato chips market reached a value of US$ 30 Billion in 2019. The market is further expected to exhibit stable growth during 2020-2025. Potato chips represent one of the most popular snack foods consumed across the globe. These are thin slices of potato which are seasoned after being fried until crisp. At the time of frying, the sugar present in potatoes combine with amino acids and turns brown which results in the yellowish-brown colour of potato chips. In addition to this, potato chips are processed and stored in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities as well as moisture or other vapor migration. The taste, texture and colour of the chips remain unaltered for a long period of time. Apart from this, potato chips are generally packed and sold in air-tight plastic bags which significantly increases the longevity of the products.
Global Potato Chips Market Drivers:
IMARC Group provides an analysis of the key trends in each sub-segment of the global potato chips market report, along with forecasts for growth at the global, regional and country-level from 2020-2025. Our report has categorized the market based on region, product type, and distribution channel.
Breakup by Product Type:
The potato chips market has been segmented on the basis of different type of product available for consumers including plain and flavoured. Currently, plain potato chips are the most preferred type of potato chips across the globe.
Breakup by Distribution Channel:
Based on distribution channel, potato chips can be obtained by consumers through various means such as supermarkets/hypermarkets, convenience stores, specialty food stores and online stores. Amongst these, supermarkets/hypermarkets represent the largest segment on account of the availability of a wide variety of product types and brands.
On a geographical front, the United States represents the biggest market for potato chips, holding the majority of the share. This can be attributed to the snacking habit of people and increasing demand for convenient food across the region. The United States is followed by United Kingdom, Russia, China, Argentina, Brazil and India.
The global potato chips market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:
This report provides a deep insight into the global potato chips industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a potato chips manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the potato chips industry in any manner.
Key Questions Answered in This Report:
The global potato chips market was worth around US$ 30 Billion in 2019.
According to the estimates by IMARC Group, the global potato chips market will exhibit stable growth during the next five years.
Due to hectic lifestyles and rapid urbanization, there is a rise in the demand for ready to eat (RTE) and on-the-go snacking options, including potato chips. This represents one of the key factors impelling the global potato chips market growth.
With the rising health consciousness among individuals, manufacturers are offering product variants with low fat and calorie content and no added preservatives to expand their consumer base.
The market is experiencing negative growth on account of the spread of the coronavirus disease (COVID-19), uncertainty in supply chains and a shift in consumer preferences towards healthy, fresh and unprocessed food products.
On the basis of the product type, the market has been bifurcated into plain and flavored chips.
Based on the distribution channel, the market has been segmented into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores and others.
Region-wise, the market has been classified into the United States, Russia, China, Argentina, Brazil, India and the United Kingdom.
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