Global Print Advertising Market to Reach US$ 95 Billion by 2024

March 01, 2019

According to the latest report by IMARC Group, titled “Global Print Advertising Market Report & Forecast 2019-2024”, the global print advertising market reached a value of US$ 98 Billion in 2018. Advertising is an activity used for drawing attention towards an event, service or product using public media such as radio, television, print and digital. Amongst these, print advertising is the oldest form of advertising used worldwide and utilizes physically printed advertisements for reaching potential consumers. There are numerous advantages offered by print advertising such as in-depth analysis and coverage of events and mass circulation of quick, inexpensive and tangible news and advertisements. At present, there are different media of print advertising available in the market which include magazines, leaflets, direct mail and newspapers.

Market Trends:

Over the past few years, the print advertising market has experienced hindrances in its growth owing to the rising popularity of digital advertising and increasing environmental concerns amongst the consumers. Despite the decline, the market is witnessing a revival in its growth as the advertisers still print media to draw the attention of consumers to their events, products or brand as it is cheaper as compared to other forms of advertising. In addition, the advertisers are concentrating on developing new marketing strategies such as the utilization of local, regional or national newspaper and magazine titles. The local forms of media enable them to cover a larger area in the region. These efforts have, in turn, contributed to the escalating demand for print advertising across the globe. Moreover, there are several other factors which are having a positive impact on the global print advertising market including targeted marketing, loyal readership, credibility, and high retention rates. According to IMARC Group, the market is projected to reach a value of nearly US$ 95 Billion by 2024, at an expected CAGR of -0.5% during 2019-2024.

Market Summary:

  • The global print advertising market has been segmented on the basis of types which mainly include newspaper advertising and magazine advertising. Presently, newspaper advertising is the most popular type of print advertising as newspapers are more affordable than magazines and have a larger readership.
  • On a regional basis, Asia Pacific represents the largest market for print advertising, holding the majority of the total market share. This can be accredited to the consistent demand for newspapers across developing nations in the region, such as India and China. Some of the other major markets include EMEA, North America and Latin America.


About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us

IMARC Group

USA: +1-631-791-1145
Email: sales@imarcgroup.com
Website: https://www.imarcgroup.com
Follow us on twitter: @imarcglobal

Global Print Advertising Market to Reach US$ 95 Billion by 2024
Select Licence Type



Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More