Global Print Advertising Market to Reach US$ 25.7 Billion by 2032, Impelled by Rising Business Need to Promote Brand Awareness

March 22, 2023 | Technology & Media

According to the latest report by IMARC Group, titled "Print Advertising Market Report by Type (Newspaper Advertising, Magazine Advertising), Industry (Retail, Electronics and Telecommunications, Insurance and Finance, and Others), and Region 2024-2032," the global print advertising market size reached US$ 32.5 Billion in 2023. Print advertising is a form of marketing that uses printed media to promote a product, service, or brand. This type of advertising can appear in newspapers, magazines, billboards, flyers, brochures, direct mail, and other printed materials. It is often used by businesses and organizations to reach a broad audience and communicate their message effectively. Print advertising can be designed creatively with engaging, versatile, and visually appealing content and graphics to capture the target audience's attention. It is also inexpensive, tangible, and long-lasting, as printed materials can be stored and referred back to over time. Apart from this, it is more targeted, with advertisements focused on specific publications or locations, due to which it is widely preferred by advertisers globally.

Global Print Advertising Market Trends:

Extensive investments in print advertising by various businesses to create brand awareness, build trust, nurture relationships with existing customers, and compliment the brand's advertising campaigns on other channels are primarily driving the market growth. Besides this, the widespread employment of cross-media campaigns and targeted advertising by businesses to enhance the effectiveness of print ads and reach specific audiences are presenting remunerative growth opportunities for the market. Moreover, the rising preference for print advertising due to its less intrusive nature than its digital counterparts, which allows readers to peruse advertisements at their convenience without interruption or imposed time limits, is aiding in market expansion. In addition to this, the significant expansion in the packaging industry is propelling the demand for printed packaging materials, such as labels, which, in turn, is creating a favorable outlook for the market. Furthermore, the adoption of sustainable printing practices and eco-friendly materials, along with innovative advancements, such as digital printing technologies and improved paper manufacturing processes, are impelling the market growth. Concurrent with this, the implementation of diversified business models, strategic partnerships and collaborations between leading market players, shifting distribution channels, and the advent of convergent platforms are contributing to the market growth. Other factors, such as the rising population, escalating demand for consumer goods, inflating disposable incomes of individuals, changing demographics, and shifting consumer behavior and buying habits, are presenting remunerative growth opportunities for the market. Looking forward, the market value is projected to reach US$ 25.7 Billion by 2032.

Market Summary:

  • Based on the type, the market is bifurcated into newspaper and magazine advertising. Between these, newspaper advertising dominates the market, holding the largest share.
  • On the basis of the industry, the market has been segregated into retail, electronics and telecommunications, insurance and finance, and others.
  • Based on the region, the market is segmented into Asia Pacific, Europe, Middle East, and Africa, North America, and Latin America. Currently, Asia Pacific represents the biggest market.
  • The competitive landscape of the industry has also been examined, covering the competitive structure and key player profiles.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, Industry, Region
Region Covered Asia Pacific, Europe, Middle East, and Africa, North America, Latin America
Customization Scope 10% Free Customization
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Global Print Advertising Market to Reach US$ 25.7 Billion by 2032, Impelled by Rising Business Need to Promote Brand Awareness
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